TORONTO, Sept. 27,
2023 /PRNewswire/ - Kognitiv Corporation ("Kognitiv")
delivers AI-powered loyalty and data activation solutions to enable
highly effective personalization and optimization of the customer
experience. Kognitiv is thrilled to add Kognitiv Ignite to its
innovative, omni-channel SaaS platform. This transformative
AI-native, outcome-based, one-to-one personalization software has
been designed to reshape and propel brands' customer engagement
strategies across owned channels.
Kognitiv Ignite changes the way brands approach customer
engagement across owned channels by enabling marketers to begin
with the end goals in mind. Marketers can focus on what they know:
their objective and their budget, and let AI define the audience,
channels, products, offers, and content to achieve those goals.
Kognitiv Ignite takes the guesswork out of delivering the right
message to the right customer at the right time, empowering
marketers to exceed their KPIs while maintaining their budget. By
leveraging AI-powered automation, marketers can focus on driving
strategy and innovation, while letting Kognitiv Ignite optimize
their customer engagement in real time.
"We built Kognitiv Ignite to help marketers deliver highly
curated experiences to their customers and profitable results to
their business," said Anthony
Wintheiser, Chief Product Officer of Kognitiv. "Kognitiv
Ignite's outcome-based workflow, built on the back of the Kognition
AI/ML engine, empowers marketers to engage millions of customers on
an individualized basis in a way that is both relevant for the
customer and incremental for the business. With Kognitiv Ignite,
marketers will be able to build and run campaigns that are smarter
and faster, while delivering higher sales and greater value to
their business."
Kognitiv Ignite is powered by Kognition, Kognitiv's
proprietary AI engine, that combines hundreds of AI/ML models
including customer lifetime value, propensity, churn, and more, to
deliver one-to-one personalization at scale. Kognition evaluates
millions of attributes, predicts future customer behavior, and
prescribes the perfect interaction for every customer to meet the
brand's predefined business goals. An integrated feedback loop that
tracks attribution and incrementality ensures that customer
engagement is optimized in real time to drive relevance and
maximize ROI.
"At Kognitiv, we are dedicated to equipping marketers with the
tools they need to drive not only customer engagement, but also
substantial revenue growth," said Tim
Sullivan, Chief Executive Officer at Kognitiv. "With the
launch of Kognitiv Ignite, our AI-native personalization software,
we're revolutionizing the way marketers approach customer
engagement by letting them start with their defined goal and
allowing the AI to steer them to success."
Be among the first to learn more about Kognitiv Ignite, the
AI co-pilot for your customer engagement strategy across owned
channels. Get in touch with us or sign up to receive a personalized
demo: https://www.kognitiv.com/landing-pages/ignite-demo.
About Kognitiv
Kognitiv inspires lifetime loyalty by helping brands build
deeper relationships with their customers. Their intelligent,
omnichannel SaaS platform delivers data-driven personalization
across the entire customer lifecycle, enabling superior marketing
effectiveness and consumer engagement.
In June 2020, Kognitiv and Aimia's
Loyalty Solutions business came together to become a global loyalty
solutions leader. Today Kognitiv serves a broad portfolio of global
brand customers and has employees in over 20 countries. With
decades of loyalty solutions experience, Kognitiv has the history,
the technology and the expertise to help marketing professionals
stay ahead of the customer expectation curve.
Kognitiv's largest investors include Aimia Inc., a
publicly-traded holding company listed on the Toronto Stock
Exchange (TSX: AIM).
Kognitiv has been named one of the top 100 most innovative
martech companies in the world by The Martech Weekly.
Find out more at www.kognitiv.com.
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SOURCE Kognitiv Corporation