Molson Coors Canada, in
partnership with the BC Liquor Stores and TAXIGUY, wants to help
consumers plan a safe ride home after Halloween celebrations
VANCOUVER, Oct. 29, 2014 /CNW Telbec/ - For the seventh
year, Molson Coors Canada is
reminding consumers to make responsible choices on Halloween through a one-day blitz at BC Liquor
Stores in the Lower Mainland. The event is also supported by a
month-long in-store campaign to drive awareness about responsible
drinking, and fight against drunk driving.
On Friday, October
31st, from 4:00 p.m. to
7:00 p.m., teams of Molson
Coors employees will be at eight participating BC Liquor
Stores handing out $5 TAXIGUY Dollars
to customers (while supplies last). A total of $10,000 in taxi dollars will be given away in an
effort to help people get home safely. In 2013, the redemption rate
was 66%, up 6% from prior years.
"With TAXIGUY and BC Liquor Stores, we're focused on shoppers
having a wonderful Halloween and,
most importantly, getting home safely," said Lynda Perovich – Sr. Retail Manager,
Molson Coors.
"With so many children out trick-or-treating, safe sober rides
home are of utmost importance and BC Liquor Stores are proud to
help," said Lavaughn Larson,
Marketing and Social Responsibility Manager.
The taxi dollars are part of a Molson
Coors' partnership with TAXIGUY, offering industry-leading
safe transportation tools and programs that have helped over 3
million Canadians get home safely. Together, they launched a free
taxi app in 2010 for Android, BlackBerry and iPhone that connect
drinkers to a taxi company anywhere in the country with a single
touch. The free app is available for download at
www.taxiguydialer.com.
This Halloween, the teams will be
giving out taxi dollars and getting into the spirit by dressing up
as superheroes. Be sure to keep an eye out for your favourite caped
crusaders when visiting one of these participating BC Liquor Store
locations on October
31st:
Langley Signature Store – 6435 201 Street, Langley
Richmond Ironwood – 3170-11666 Steveston Hwy, Ironwood Mall,
Richmond
39th and Cambie – 5555 Cambie St., Vancouver
Westwood Centre – 2748 Lougheed Hwy, Port
Coquitlam
Fleetwood – 8904 – 152nd St., Evergreen Mall,
Surrey
Alberni and Bute – 768 Bute Street, Vancouver
Richmond Brighouse – 100 - 8100 Ackroyd Rd, Richmond
Broadway and Maple – 2088 West Broadway,
Vancouver
To learn more about Molson Coors'
corporate responsibility efforts, visit
www.molsoncoors.com/en/Responsibility.aspx.
About Molson Coors
Canada
Molson Coors Brewing Company is a leading
global brewer delivering extraordinary brands that delight the
world's beer drinkers. It brews, markets and sells a portfolio of
leading premium brands such as Coors Light, Molson Canadian,
Carling, Staropramen and Blue Moon
across The Americas, Europe and Asia. It operates in Canada through Molson
Coors Canada; in the US through MillerCoors; across Europe
through Molson Coors Europe; and
outside these core markets through Molson Coors
International. For the past two years, the company has been
listed on the Dow Jones Sustainability World Index and named global
Beverage Sector Leader. Molson Coors
is constantly looking for ways to improve its Beer Print. For
more information on Molson Coors Brewing Company visit the
company's website, www.molsoncoors.com.
About 1-888-TAXIGUY
1-888-TAXIGUY is a nationwide
network of 425 taxicab companies linked together through one, easy
to remember, toll-free phone number. With 17,500 taxicabs operating
under a single phone number, it is available in over 700 cities
across Canada. TAXIGUY has become one of the most unique and
powerful impaired driving solutions in the world. The programs and
associated services offered by TAXIGUY, Inc. are solutions aimed at
complementing and revolutionizing the social responsibility
initiatives by corporations, government groups, public health
units, not-for-profit groups and charitable organizations around
the prevention of impaired driving.
About The Liquor Distribution Branch
The Liquor
Distribution Branch (LDB) operates a province-wide,
retail/wholesale beverage alcohol business, within a mixed
public-private model. The LDB operates the 195-store BC Liquor
Stores retail chain with locations throughout British Columbia, making it one of the largest
retailers in the province. In fiscal 2012/13, BC Liquor Stores
recorded more than 36.8 million retail customer visits. The LDB
also operates a distribution centre in Vancouver and one in Kamloops and two Wholesale Customer Centres.
In fiscal 2012/13, the LDB processed more than 408,000 wholesale
customer transactions.
SOURCE Molson Coors Canada