Strengthens Playmaker’s bid to become the
leading source for soccer content across the Americas; introduces
an affiliate-first revenue generating asset to the Playmaker
ecosystem of digital sports media brands.
Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital
sports media company that delivers authentic content experiences
through its portfolio of sports media and technology brands, has
acquired 100% of the digital assets of Double Decker Group, LLC dba
World Soccer Talk (“World Soccer Talk”), a U.S.-based,
soccer-focused media business that provides breaking news, deep
analysis, and need-to-know broadcast and streaming information
related to soccer events, leagues, and clubs globally.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220705005274/en/
Playmaker Capital Inc. Acquires World
Soccer Talk (Graphic: Business Wire)
World Soccer Talk’s audience across web, social channels, and
podcasts is primarily based in the U.S. and immediately contributes
to Playmaker’s growing presence with North American soccer fans.
Playmaker’s wholly owned subsidiary, Futbol Sites, has an expansive
footprint across Brazil, Argentina, Chile, Colombia, Mexico, and
the U.S. Hispanic market through widely popular soccer-first web
properties, and it ranks as the largest regional digital sports
media group in Latin America. World Soccer Talk will complement
Playmaker’s presence in the Latin American sports market and with
the U.S. Hispanic population, and establish Playmaker as a leading
provider of digital soccer content in North America.
Soccer has now surpassed hockey for interest in the U.S. and it
currently ranks as the fourth most popular sport in the country,
behind only football, basketball, and baseball.1 Recently announced
long-term broadcast and streaming rights deals among U.S.-based
media companies, including Apple’s new 10-year deal with Major
League Soccer, will contribute additional tailwinds for soccer’s
ascent up North America’s sports rankings. Furthermore, FIFA
President, Gianni Infantino, predicts that with World Cup 2022
featuring each of Canada, Mexico, and the United States, and World
Cup 2026 hosted by the same three nations, soccer could eventually
become North America’s most popular sport.2
“Soccer is on the rise in the U.S. and Canada, and Playmaker is
focused on becoming the preeminent voice for the sport across the
Americas, from the top of Canada to the bottom of Argentina,” said
Jordan Gnat, Playmaker CEO. “World Soccer Talk Founder, Christopher
Harris, exudes a true passion for sport that’s shared by the entire
Playmaker team, and we’re excited to welcome him and World Soccer
Talk into our family and our ecosystem as a core piece of a broader
soccer strategy in advance of World Cups 2022, 2023 and 2026.”
World Soccer Talk’s domain authority for “where-to-watch”
content makes it a popular and trusted source for soccer related
information as well as an invaluable affiliate partner to sports
streaming services. Affiliate advertising, the practice of
delivering users to advertisers and sponsors and receiving a fee
for users that convert to subscribers or one-time customers, is a
vertical that Playmaker has sought to further activate across its
myriad platforms. World Soccer Talk’s specialty in affiliate
revenue generation will diversify Playmaker’s revenue streams and
enhance user experience through exclusive and relevant promotions
from the world’s leading brands and sports betting operators.
Through club and team schedules, prediction tools and brackets,
and broadcast and streaming information, World Soccer Talk delivers
a full-service content experience that goes beyond news and
analysis. World Soccer Talk’s coverage of the business of soccer
and the logistics associated with international soccer events,
involving both club and national teams, serves as a valuable
resource for soccer fans who wish to engage with the sport through
a variety of storylines and developments.
World Soccer Talk’s complete multi-channel offering includes a
website, mobile app, podcast, and multiple social media channels.
Looking ahead to World Cup 2022 and beyond, Playmaker will extend
key resources to World Soccer Talk including technical solutions,
product design, and operational and editorial support to grow each
of these platforms and to pursue additional monetization
opportunities.
TRANSACTION DETAILS
Pursuant to the terms of a purchase agreement dated July 5,
2022, Playmaker acquired 100% of the digital assets of World Soccer
Talk for aggregate consideration of up to US$1.15 million. The
purchase price consideration consisted of (i) a closing cash
payment of US$350,000, (ii) the issuance of 510,000 Playmaker
common shares (the “Playmaker Shares”) on closing, priced at
CAD$0.75 per Playmaker Share, and (iii) up to a total of US$500,000
in the form of an earn-out, payable to the sellers upon World
Soccer Talk achieving certain revenue and performance targets in
the first and second years following closing.
TSX VENTURE EXCHANGE DISCLAIMER
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
FORWARD LOOKING STATEMENTS
This press release may contain forward-looking information
within the meaning of applicable securities legislation, which
reflects Playmaker’s current expectations regarding future events.
The words “will”, “expects”, “anticipates”, “believes”, “plans”,
“intends” and similar expressions are often intended to identify
forward-looking information, although not all forward-looking
information contains these identifying words. Specific
forward-looking information contained in this press release
includes, but is not limited to, statements relating to (i) the
benefits expected to result from the acquisition of World Soccer
Talk by Playmaker, (ii) the future performance of World Soccer
Talk, including the achievement of certain targets and its
continued expansion and growth and (iii) other statements that are
not historical facts. Forward-looking information is based on a
number of assumptions and is subject to a number of risks and
uncertainties, many of which are beyond Playmaker’s control, which
could cause actual results and events to differ materially from
those that are disclosed in or implied by such forward-looking
information. Such risks and uncertainties include, but are not
limited to: changes in general economic, business and political
conditions. Playmaker undertakes no obligation to update such
forward-looking information, whether as a result of new
information, future events or otherwise, except as expressly
required by applicable law.
ABOUT PLAYMAKER
Playmaker Capital Inc. (TSX-V: PMKR; OTC: PMKRF) is a digital
sports media company that lives at the intersection of sports,
gambling, media and technology. Playmaker is building a premier
collection of sports media brands, curated to deliver highly
engaged audiences of sports fans to sports betting companies,
leagues, teams and advertisers.
For more information, visit: http://www.playmaker.fans or
contact Playmaker Chief Executive Officer Jordan Gnat via email
jgnat@playmaker.fans. |T: (416) 815-4993.
To sign up for Playmaker’s Investor Alerts, visit:
playmaker.fans/investors.
1 Ampere Analysis, December 2021
2 Reuters, Amy Tennery, 17 June 2022
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220705005274/en/
Elias Blahacek – E: elias@playmaker.fans | T: (+1)
416-254-4345
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