APRU Apple Rush Company Inc (PK)

Apple Rush Co., Inc. (Pink Sheets:APRU) is pleased to announce that the Company will be sponsoring the VeganMania event in on Saturday, October 9, 2010 at Pulaski Park in Chicago, Illinois. The VeganMania event is the ultimate celebration of vegan food and culture. Apple Rush Co., Inc. will be showcasing its all natural 100% organic juices, as well as sponsoring several events through the day of festivities. The expected number of attendees for the VeganMania event will be approximately two to three thousand this year. In addition, there will be over seventy exhibitors offering a wide selection of vegan foods, gifts, live performances, guest speakers and plenty of useful information that will help to bring awareness to the vegan community.

VeganMania will cater to Chicago's dynamic vegan community as well as the rest of the world. Exhibitors offer a wide selection of vegan items as well as information about the vegan lifestyle. Attendees will have the chance to sample vegan food from a dozen different restaurants, watch a wide array of live music and dance, attend workshops and presentations, and see the latest vegan fashion and the best vegan products. One of the featured exhibitors will be Ginger Bliss Juice Company, www.gingerblissjuice.com; a new natural beverage company that produces an organic, ginger based beverage made with premium ingredients and herbal extracts. It is a unique social lifestyle brand that revolves around healthy lifestyles, social initiatives and green sustainability.

The Veganism lifestyle has become more popular over the years. About two to three percent of the population in the world is vegan, accounting for approximately 168 million vegans worldwide. Vegan sales have continued to increase, hitting 2.8 billion in 2006 according to Mintel, a global market research firm. Mintel and natural products industry expert SPINS expect the organic food and drink market to gradually continue to increase sixty one percent between 2008-2012. This growth is giving an extra kick to the expanding business of organic produce and natural foods companies.

"As we continue to expand our presence in the market it is important to us to continue sponsoring relative events," stated Robert Corr, CEO of Apple Rush Co., Inc. "We are using this incredible occasion to expose our organic products to the vegan community which will open up new markets for us."

For more information on the Chicago VeganMania please visit: www.chicagoveganmania.com

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers Original Apple, Pomegranate and Cranberry in cans. For more information on Apple Rush Co., Inc. visit: www.applerush.com

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

CONTACT:  Apple Rush Co., Inc.

          Investor Relations

          (407) 389-5900