Bravo!(TM) Brands First to Produce Eight-Ounce Vendable Milk That Meets ABA Guidelines
27 Septembre 2006 - 5:46PM
PR Newswire (US)
NORTH PALM BEACH, Fla., Sept. 27 /PRNewswire-FirstCall/ --
Bravo!(TM) Foods International Corporation announces the production
of Slammers(R) that meet the new American Beverage Association
guidelines: a vendable eight-ounce "snowman-shaped" bottle,
containing 99% fat free milk in assorted flavors: 3 MUSKETEERS(R)
Slammers(R) Chocolate Milk, Cocoa Puffs(R) Slammers(R), Trix(R)
Slammers(R) and PRO Slammers(R) Vanilla Rush, Hard Chocolate and
Scorchin' Strawberry. The eight-ounce Slammers are distributed by
Coca-Cola Enterprises, and can fill vending machine slots
traditionally occupied by 12 oz. soda cans. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060927/CLW030-a) (Logo:
http://www.newscom.com/cgi-bin/prnh/20060927/CLW030LOGO-b) "The new
ABA guidelines are changing what children can buy in schools," says
Roy Warren, Bravo! Foods International's Chief Executive Officer.
"We saw an opportunity to create 'kid friendly', 99% reduced fat
milk that is not only delicious to students, but also makes parents
happy from a health and nutrition standpoint. We moved quickly to
design a new package, and are proud to be the first company to
provide vendable milk that meets the guidelines." The 8-ounce
Slammers(R) are currently in production and will begin shipping in
October 2006. Produced aseptically, Slammers(TM) have no
preservatives, do not need to be refrigerated and have a shelf life
of six months. Slammers products are available nationwide in
popular chains such as: 7- Eleven, A&P, Dutch Farms, Giant Food
Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's,
ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens.
Consumers may use the product locator feature at
http://www.bravobrands.com/ to get an updated list of locations
using their zip code. Product will be available for purchase online
at http://www.jegs.com/ this fall. Media Contact: Michelle Hayes
Edelman Public Relations (404) 832-6772
http://www.newscom.com/cgi-bin/prnh/20060927/CLW030-a
http://www.newscom.com/cgi-bin/prnh/20060927/CLW030LOGO-b
http://photoarchive.ap.org/ DATASOURCE: Bravo!(TM) Foods
International Corporation CONTACT: Michelle Hayes of Edelman Public
Relations, +1-404-832-6772, or , for Bravo!(TM) Foods International
Corporation Web site: http://www.bravobrands.com/
http://www.jegs.com/
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