MIAMI, February 24, 2014 /PRNewswire/ --
GRILLiT, Inc. ("GRILLiT" or the "Company") (OTC: GRLT) today
announced that the Company is broadening its corporate vision to
include a strategy of acquisition of interests in health-conscious,
premium foods suppliers, restaurant franchises, and other
synergistic entities within the expanding healthy, natural foods
sector.
In order to more accurately reflect this expanded strategy, the
Company has begun the process to change its corporate name from
GRILLiT, Inc. to "Healthy & Tasty Brands Corporation."
The Company plans to operate GRILLiT as a wholly owned
subsidiary, which will continue to carry out its restaurant
operations and franchise development plan.
The Company recently expanded its menu options by entering into
a supply agreement with Natura Foods, LLC, the exclusive
distributor of "Gaucho Ranch" branded South American natural and
organic grass-fed beef (announced December
19, 2013). As part of the transaction, the Company
made an agreement to acquire a 10% equity stake in Natura Foods.
This investment is an example of other such transactions the
Company is currently evaluating.
"Our expanded strategy is to identify companies with growth
potential in the natural and healthy foods sector that are
complementary to our core focus of developing the brand names of
tomorrow in the emerging fresh and healthy restaurant segment,"
said the Company's CEO, Ghazi Hajj. "We believe that by
acquiring these types of ownership interests and forging strong
alliances with these types of companies that we can greatly
accelerate our goal of becoming a leader in the healthy, fast
casual segment. This strategy further represents a pathway to
additional revenue streams, as well as new cross marketing and
branding opportunities."
The Company will announce updates as this plan is implemented
throughout the course of the next several weeks.
About GRILLiT
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant
concept that marries fast casual to nutritious and healthy food.
The company opened its first location in Miami in 2011 and specializes in chef-inspired
custom crafted rice bowls, pasta and wraps as well as salads.
GRILLiT utilizes domestic growers and delivers healthy cuisine
using only fresh proteins, such as never-frozen chicken and Angus
beef. Restaurants offer an inviting and comfortable atmosphere with
an open kitchen and contemporary, industrial design. For more
information, visit http://www.grillitinc.com.
Forward Looking Statements:
Statements in this press release that are not purely historical
facts, including statements regarding GRILLiT's beliefs,
expectations, intentions or strategies for the future, may be
"forward-looking statements" under the Private Securities
Litigation Reform Act of 1996. Such statements consist of any
statement other than a recitation of historical fact and can be
identified by the use of forward-looking terminology such as
"plan", "may", "expect", "anticipate", "intend", "estimate" or
"continue" or the negative thereof or other variations thereof or
comparable terminology. The reader is cautioned that all
forward-looking statements are speculative, and there are certain
risks and uncertainties that could cause actual events or results
to differ from those referred to in such forward-looking
statements. This disclosure highlights some of the important risks
regarding our business. Specifically, the reader should not place
undue reliance on statements regarding our ability to open 58 new
franchised restaurants in the next five years. Additionally, there
are number of other risk factors relating to our business more
fully explained identified by us in our filings with the OTC
Markets, which are available through http://www.otcmarkets.com.
INVESTOR RELATIONS CONTACT:
Raimundo Dias
Tel: +1(305)-716-4195
SOURCE Grillit, Inc