MDAV Davi Luxury Brand Group Inc New (CE)

DAVI LUXURY BRAND GROUP INC. (OTCBB: MDAV) announced today the appointment of Mr. Shaun Wylie to join in the position of Chief Operating Officer, effective October 1, 2011.

Mr. Shaun Wylie has over 20 years of experience in the airline industry, where he worked with many major global skin care and fragrance brands. Shaun is currently based in Singapore and is the Managing Director of Harmony, a division of gategroup. Prior to joining Harmony, Shaun worked for Virgin Atlantic Airways holding senior management roles within the airline looking after multi-million dollar budget; Alpha Airports Group as Commercial & Sales Director; and Watermark Group as Group Sales & Marketing Director. In his current position, Shaun significantly improved the bottom line and steered Harmony to much better health. He was pivotal in helping establish Harmony as the Premium Amenity supplier in the airline industry, winning important multi-million contracts personally. In addition to a successful career, Shaun also holds an MBA obtained in the UK.

“Shaun brings with him a wealth of experience and knowledge to DAVI that will enable the company to significantly grow our skincare business globally. His primary focus will be on building the brand in Asia and EU region. I have had the opportunity to work with Shaun through our relationship with Korean Air and I have seen first-hand the passion, commitment and great work ethic that he will be bringing to DAVI. Having Shaun join our management team is a big step for us in building our brand in a very important market segment,” said Parrish Medley, CEO of DAVI LUXURY BRAND GROUP.

“I am extremely excited and proud to be joining DAVI. I see a tremendous future for DAVI and my ultimate goal is for DAVI to become a well-known and established brand around the world within the next two years. I have worked with most of the major cosmetic brands and I believe DAVI has all the right ingredients to be a huge global success. This is why I had no hesitation in making such a big commitment to join the company.”

About DAVI LUXURY BRAND GROUP INC.

DAVI LUXURY BRAND GROUP, INC., founded by Carlo Mondavi, grandson of American Icon Robert Mondavi, develops, licenses and markets luxury skin care products using the antioxidants found in wine and grapes. The company markets skincare products under the “DAVI Skin” and “DAVI” brand names. The products currently are provided as amenities at prestige hotels and as first class in-flight airline amenities. The company’s goal is to also market its branded skincare products through upscale department stores, specialty retailers, prestige resorts, salons and spas, on cruise ships, and through airline duty-free shops. The company’s skincare products contain minerals, vitamins and nutrients that are found in a by-product of the wine making process called the pomace. Planting techniques at select vineyards produce deeper vines with a lower yield of grapes per vine. After processing, these grapes yield higher concentrations of minerals, vitamins, and nutrients than grapes from other vineyards. Additionally, the uniquely long maceration process to which these grapes are subjected, yield polyphenols in relatively high quantity. Polyphenols are the free radical scavengers that, among other things, help to protect collagen and elastin fibers and prevent the destruction of hyaluronic acid in the skin. Management believes that the use of this pomace will allow for the creation of skin crèmes that can help fight the natural aging process of the skin.

WWW.DAVILUXURYBRANDGROUP.COMOTC Bulletin Board: MDAV

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(OTC Bulletin Board: MDAV)

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