PORT ST. LUCIE, Fla. and
NEW YORK, Aug. 26, 2014 /PRNewswire/ -- Pulse
Evolution Corporation (OTC: PLFX) and The Estate of Elvis Presley™ have forged a partnership
to develop a virtual "King of Rock 'n' Roll." By leveraging
state of the art human animation technology, Elvis will return to
fans in the form of new and exciting entertainment and branding
opportunities, including "holographic" performances in live shows,
commercials, and more.
"For us, working with Pulse is about the opportunity to present
Elvis to a new generation of fans who would otherwise never get to
see him perform," said Jamie Salter,
Chairman and CEO of Authentic Brands Group, owner of The Estate of
Elvis Presley™ in partnership with the Presley family. "Our goals
for a digitized Elvis are integrity and authenticity, to provide
fans with an experience that they love and are proud to be a part
of."
A trendsetter and an early adopter of technology, Elvis owned
one of the first mobile phones, a projector TV before the masses
and recorded albums live in his home. Known as the leader of
the rock 'n' roll revolution, Elvis was the epitome of a forward
thinker. Adds Salter, "This deal now positions Elvis at the
forefront of the digital domain."
"We are thrilled about this partnership because we created Pulse
to bring brilliant performers like Elvis to the millions of people
who love him. Through this digitally reimagined Elvis, new
and younger audiences will be able to see firsthand why he is
called the King of Rock 'n' Roll," said Frank Patterson, CEO of Pulse Evolution.
The Pulse team includes a powerful combination of artists and
executives who specialize in character creation and human
animation. Among the successes of the executive team are the
virtual Tupac Shakur at Coachella 2012 and the award-winning visual
effects for The Curious Case of Benjamin
Button, with supervising roles in high-end visual
effects films like Avatar, Divergent, Forrest Gump and more.
About Pulse Evolution Corporation
Pulse Evolution
Corporation (OTC: "PLFX") is a creatively driven, digital
production and IP Company, established to produce specialized,
high-impact applications of computer-generated human likeness for
utilization in entertainment, life sciences, education and
telecommunication. Founded by the world's leading producers of
photorealistic digital humans, Pulse develops "virtual humans" for
live and holographic concerts, advertising, feature films, branded
content, medical applications and training. Pulse is headquartered
in Port St. Lucie, Florida. Please
visit www.pulse.co.
About Authentic Brands Group, LLC
Authentic Brands
Group, in partnership with Leonard Green & Partners,
is an intellectual property corporation with a mandate to acquire,
manage and build long-term value in prominent consumer brands.
Headquartered in New York City,
ABG's mission is to further enhance brand equity through partnering
with best-in-class licensees and direct-to-retail partnerships. ABG
brands include Marilyn Monroe®, Mini Marilyn™, Muhammad Ali®,
Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne
Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®,
Palm Beach®, Misook®, Prince®, Spyder®, Airwalk®, Above The Rim®,
Vision Street Wear®, Hind®, Ektelon®, Viking®, Bobby Jones®,
TapouT®, Sportcraft®. www.abg-nyc.com
About Elvis Presley Enterprises, Inc.
Elvis Presley
Enterprises, Inc. (EPE), is based in Memphis, with additional offices in
Los Angeles. In addition to
Graceland® and its related attractions in Memphis, including the Heartbreak Hotel®, EPE
is aggressively involved in a worldwide licensing program,
merchandising, music publishing, and television, film, video and
Internet projects. For more information on EPE and Graceland, visit
www.elvis.com.
Press Contacts:
Sparkpr for Pulse Evolution
pulse@sparkpr.com
Haley Steinberg
Authentic Brands Group, LLC
hsteinberg@abg-nyc.com
Photo - http://photos.prnewswire.com/prnh/20140826/139568
Logo - http://photos.prnewswire.com/prnh/20140826/139567
Logo - http://photos.prnewswire.com/prnh/20140826/139704
SOURCE Pulse Evolution Corporation