YANGAROO, Pacific Media Technologies Integrate Services
16 Avril 2013 - 3:00PM
Business Wire
YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the industry's
leading secure digital media management company, today announced
that it has signed an agreement with Pacific Media Technologies
Inc. (PMT), a leading television post-production and digital
services company serving the direct response and political
advertising TV industry, to incorporate YANGAROO’s leading
distribution technology – YANGAROO Advertising – into PMT’s current
platform that it offers to existing and new clients. By creating a
new pathway for clients’ ads to be delivered to broadcast and cable
media outlets in the United States and Canada, the partnership will
serve to drive growth and revenue for both firms.
Powered by the company’s patented Digital Media Distribution
System (DMDS) platform, YANGAROO Advertising is a Web-based and
hardware-free service that enables senders to deliver high-quality
audio and video files to broadcasters around the globe. It includes
the industry’s first fully-automated traffic management system
called “Reporter”, which merges personalized traffic instructions
with a signed and date-stamped confirmation that traffic
instructions have been received, providing a significant
competitive advantage.
A digital video services facility with more than 18 years
experience serving the direct-response industry, PMT is dedicated
to customization, duplication, and distribution of short and
long-form paid programming to broadcast, cable, Internet, and
mobile video platforms. It handles analog and digital ad
distribution, covering 7,400 television destinations, for more than
100 clients, including major direct response TV companies and
political advertisers, seeking a targeted audience and has made
more than 750,000 deliveries. Additionally, PMT provides
world-class encoding, digital asset management, and content storage
solutions. Its comprehensive end-to-end digital workflow and
confirmation process includes: customized editing, repurposing
content, archive preservation, and multiplatform international
distribution.
“PMT has emerged as one of the most well-known post-production
and distribution houses in the direct response advertising
industry,” said Gary Moss, President and CEO of YANGAROO. “As a
result of this partnership, they’ll now be able to build upon that
reputation by offering YANGAROO Advertising as part of their
services. This deal will generate immediate new revenues for
YANGAROO and we expect additional growth as the direct response
business continues the transition to HD broadcasting.”
“With the TV advertising landscape continuing to change, we
sought a partner whose technology would be of the most benefit to
our clients,” said Bill Hynes, President of Pacific Media
Technologies. “By adopting YANGAROO’s DMDS technology, we can now
improve the effectiveness of direct marketing campaigns through the
enhanced tune-in of HD advertising. YANGAROO Advertising is a
market leader in effectiveness of HD spot distribution.”
“The agreement with PMT is the first major deal brought to the
company by Lee Salas, our recently-appointed Vice President, Sales,
West, based in Los Angeles,” said Karen Dealy, YANGAROO President
of Advertising Operations. “Given his extensive industry knowledge
and experience, this will no doubt be the first of many deals to
contribute to YANGAROO’s continuing growth.”
About YANGAROO:
YANGAROO is a company dedicated to digital media management.
YANGAROO’s patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital cloud based solution focused on the
music and advertising industries. The DMDS solution provides more
accountable, effective, and far less costly digital management of
broadcast quality media via the Internet. It replaces the physical,
satellite and closed network distribution and management of audio
and video content, for music, music videos, and advertising to
television, radio, media, retailers, and other authorized
recipients. The YANGAROO Awards platform is now the standard and
powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, Los Angeles, and
Dallas. YANGAROO trades on the TSX Venture Exchange (TSX-V) under
the symbol YOO and in the U.S. under OTCBB: YOOIF. For further
information, please contact Gary Moss at 416-534-0607 ext.111 or
visit www.yangaroo.com.
About Pacific Media Technologies
Pacific Media Technologies, Inc. (PMT) is a leading company
serving the Direct Response TV and political/public affairs
industries. Founded in 1995, PMT has been successfully providing
duplication, customization and delivery services to advertisers and
their agencies for 18 years. Its digital distribution platform
reaches over 7,400 North American TV destinations. For both DRTV
and political advertisers PMT traffics ad spots to the TV
destinations in their broadcast plans. It also traffics spots to
radio networks and stations and video spots to online
destinations.
The statements contained in this release that are not purely
historical are forward-looking statements and are subject to risks
and uncertainties that could cause such statements to differ
materially from actual future events or results. Such
forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this release.
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