Dodge & Toys for Tots Partner to Open Life-Sized Toy Box at the Woodward Dream Cruise
15 Août 2005 - 6:40PM
PR Newswire (US)
- All-new 2006 Dodge Charger model to be pieced together in less
than seven minutes - Event to benefit Toys for Tots AUBURN HILLS,
Mich., Aug. 15 /PRNewswire-FirstCall/ -- With the speed and
precision of a NASCAR pit crew, the all-new 2006 Dodge Charger will
be built from a box full of parts before the eyes of passersby in
city centers across the country. The Dodge Charger "Model Box
Build," which plays off a youthful passion for assembling model
cars, comes to the Woodward Dream Cruise on Saturday, August 20
from 10:00 a.m. to 8:00 p.m. The tour, featuring one of America's
favorite model cars, will benefit the U.S. Marine Corps Toys for
Tots Program. At each tour stop, Dodge will collect toys for Toys
for Tots, which will donate them to needy children in December for
the holiday season. "The Dodge Charger Model Box Build reflects the
fun and excitement of the all-new 2006 Dodge Charger," said Darryl
Jackson, Vice President of Dodge Marketing. "We're thrilled that
Dodge Charger, one of our favorite models, will give Toys for Tots
a head start on collecting toys for deserving children during the
holiday season." The legendary muscle car returns to the streets
this summer with an all- new design, both inside and out. The event
begins with a car-sized Dodge Charger model box lifting to reveal
an all-new 2006 Dodge Charger with many of its parts removed. A
NASCAR-like pit crew assembles the vehicle in approximately seven
minutes. The model build is repeated on-the-hour throughout the
day, featuring music and Dodge Charger Daytona wristband giveaways.
"We're so pleased that Dodge has reached out to help Toys for Tots
with the Dodge Charger Model Box Build," said Major William Grein,
U.S. Marine Corps (Ret.) and Vice President, Marketing and
Development, Marine Toys for Tots Foundation. "Over the years, the
entire DaimlerChrysler family has been extremely generous in
helping us brighten the lives of needy children during the holiday
season." DODGE BRAND With a U.S. market share of seven percent,
Dodge is the fifth-largest nameplate in the United States and the
eighth-largest nameplate in the automotive industry. In 2004, Dodge
sold more than 1.4 million vehicles in the global market. Dodge
continues to lead the minivan market segment with a 20 percent
market share in the United States. In the truck market, Dodge has
an 18 percent market share. In the car market, Dodge has a 4.5
percent market share. For more information on Dodge and its
products, visit http://www.dodge.com/ DATASOURCE: Chrysler Group
CONTACT: Suraya DaSante of Chrysler Group, +1-248-512-4889, ; or
Jeff Ormond of Strat@comm, +1-248-649-8000, Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.dodge.com/
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