DIGICHIEF Uses ChyTV Plus for Digital Signage Advertising at the Pump
23 Juillet 2008 - 3:26PM
Business Wire
DIGICHIEF, a digital signage software and data distribution
company, today announced a contract using ChyTV Digital Signage
systems to provide a market specific Video Information Display
solution for the FUEL VIEW TV Network. The first installation in
Lexington, KY has 100 21� pump top LCD displays at area Shell
Stations. DIGICHIEF chose the ChyTV Plus Video Graphics Unit (an
offering of Chyron - AMEX: CGS), to update each pump top display.
�The ChyTV Plus units really are work horses. They�ve proven to be
extremely reliable and their small profile works well with the
limited space allotted to us at each fueling station,� says Gene
Hamm, partner at DIGICHIEF. �Bundled with our data feeds, this
solution really creates an engaging experience for the consumer.�
The ChyTV Plus units are updated remotely using ChyTV.net, the
on-line service launched in 2007 by Chyron. This enables Shell to
enjoy the ability of an immediate, personalized and dynamic ad
revenue stream. In addition to remote updates and scheduling,
DIGICHIEF supplies each pump top display with relevant news,
weather, sports, and financial data from their DIGICHIEF Data Feed.
The video loop cycles between an abbreviated local newscast and
advertising, along with a relevant mix of local news, weather,
sports and financial data via an L-Bar graphic. Jim Altemose,
Director of Product Development for the ChyTV group explained,
�With ChyTV.net providing the connectivity to their various remote
sites, FUEL VIEW is able to easily install, monitor and deliver
specific real-time content to specific locations. By providing
fresh, interesting, locally relevant information, the FUEL VIEW TV
NETWORK is able to capture the customer�s attention quickly, adding
value for their advertisers.� About Chyron: Chyron continues to
define the world of digital and broadcast graphics with Web,
Mobile, HD, 3D, and newsroom integration solutions. Winner of
numerous awards, including two Emmys, Chyron has proven itself as a
leader in the industry with sophisticated graphics offerings that
include Online, Chyron's AXIS Graphics online content creation
software, HD/SD switchable on-air graphics systems, clip servers,
channel branding and telestration systems, graphic asset management
and XMP integration solutions, and the award-winning WAPSTR mobile
phone newsgathering application, as well as digital signage. For
more information about Chyron products and services please visit
the Company's websites at www.chyron.com, www.chytv.com and
www.axisgraphics.tv (AMEX: CGS). About DIGICHIEF: Digichief, is a
subsidiary of CGS InfoGraphics Automation, provides innovative
solutions for out of home marketing networks including data
distribution of news, weather, financials, trivia, lottery, and
sports. About FUEL VIEW TV Network: FUEL VIEW was created in 2007
as a conduit for advertisers focusing on lifestyle marketing. With
100 displays currently active and 80 more launching in August, the
FUEL VIEW Network�s core mission is to offer advertisers
alternatives to the traditional marketing mediums. FUEL VIEW plans
to open 10 additional markets by summer 2009.
http://www.fuelviewnetwork.com 859.619.4548
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