Zions Bank Retains High-Value Customers with Help of Harte-Hanks -Allink(R) Daily Deposit Builder helps to increase retention of best customers and to deliver high return-on-investment- LAS VEGAS, Nov. 16 /PRNewswire-FirstCall/ -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide, direct and targeted marketing company and its Allink(R) Daily Deposit Builder solution were selected by Zions First National Bank ("Zions Bank") to increase the retention of its high-value customers. With interest rates rising, consumers are constantly evaluating their current investment portfolios and becoming increasingly dissatisfied with the low-risk, low-interest bearing accounts in which they invested a few years ago. As a result, financial institutions such as Zions Bank need to understand which high-value customers are most at risk and then communicate with these customers proactively while "money is in motion." Zions Bank, a leader in providing electronic banking services, operates more than 130 full-service branches and 200 ATMs [automatic teller machines] throughout Utah and Idaho. The bank chose Harte-Hanks Allink(R) Daily Deposit Builder, a proven, event-based marketing solution, based on the deep experience the company has with many of the nation's leading and most respected financial institutions. Allink Daily Deposit Builder is designed to help banks stem customer attrition and understand the economics of retaining best customers. By providing the regional bank with the tools necessary to monitor customer account activity continually, Zions Bank can foster better relationships with its most loyal customers. "A key factor in our selection of Harte-Hanks Allink(R) Daily Deposit Builder was the solution's unique ability to detect anomalies or shifts/changes in deposit patterns and proactively push leads in real-time to prevent major withdrawals," said Steve Thomas, senior vice president, Zions Bank. "The solution will provide both the insight we need to best assess individual customer needs and to respond with tailored service offerings to meet those needs. As a result, we expect to quickly realize increased loyalty and greater balance retention." Once opportunities are identified, Zions Bank uses Harte-Hanks nexTouch lead distribution management tool to send alerts regarding uncharacteristic client activity to sales representatives systematically through a Web-based interface. Zions Bank is also able to measure and to assess program performance, business rules and individual sales representatives' performance with nexTouch. "Through innovative technology and an understanding of the financial services industry, we are providing Zions Bank with important customer information in order to quickly and positively affect sales performance and customer service in an industry that is facing escalating competition," said Kathy Calta, corporate officer and senior vice president, Harte-Hanks, Inc. "Harte-Hanks partners with many of the largest and most reputable financial institutions in the nation to optimize customer relationships in order to achieve measurable results and increase competitive advantage." Since its introduction in late 2001, Allink(R) Daily Deposit Builder has been successful in helping banks to reduce customer attrition and to deliver returns promptly, based on its numerous applications nationwide. More than a dozen large regional U.S. banks currently are using Allink(R) Daily Deposit Builder to prevent shifting customer loyalties and rising churn rates in the increasingly competitive financial services landscape. Harte-Hanks made the Zions Bank announcement today at the annual BAI's Retail Delivery Conference & Expo taking place at the Las Vegas Convention Center in Las Vegas, NV, November 16-19. Harte-Hanks is exhibiting at booth number 7156. About Zions Bank Zions Bank operates 133 full service branches and more than 200 ATMs throughout Utah and Idaho. In addition to a wide range of traditional banking services, Zions offers a comprehensive array of investment, mortgage, and insurance services, and has a network of loan origination offices for small businesses nationwide. The company is also a leader in providing electronic banking services, including electronic municipal bond trading. Founded in 1873, Zions has been serving the communities of the Intermountain West for more than 130 years. Additional information on Zions Bank is available at http://www.zionsbank.com/. Zions Bank is a subsidiary of Zions Bancorporation (NASDAQ:ZION). About the Allink(R) Solution Suite and Harte-Hanks The Allink(R) Solution Suite helps companies in diverse markets achieve measurable ROI (return on investment) through the application of data-driven marketing strategies for a more relevant and better-targeted approach to marketing. The Allink Solution Suite is a blend of 30 years' experience of Harte-Hanks in vertical marketing strategy, analytics, direct marketing best practices, end-to-end marketing services and leading-edge technology. Each Allink solution is built to meet the unique requirements of marketers within specific vertical markets who want to increase multichannel marketing know-how and effectiveness, contain personnel resources and costs, act on customer information in real-time, and develop tailored marketing programs that give their companies a competitive advantage. Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Visit the Harte-Hanks Web site at http://www.harte-hanks.com/ or call (800) 456-9748. Harte-Hanks, the Harte-Hanks logo, and Allink are registered trademarks of Harte-Hanks, Inc. Media Contacts: Chet Dalzell, Harte-Hanks (212) 520-3232 Brenda Menard, Horn Group, Inc. (781) 356-7133 DATASOURCE: Harte-Hanks, Inc. CONTACT: Chet Dalzell of Harte-Hanks, +1-212-520-3232, ; or Brenda Menard of Horn Group, Inc., +1-781- 356-7133, Web site: http://www.harte-hanks.com/ http://www.zionsbank.com/

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