FORT MYERS, Fla., Feb. 26 /PRNewswire-FirstCall/ -- NeoMedia Technologies Inc. (OTC:NEOM) (BULLETIN BOARD: NEOM) , announced today that its patented qode(R) technology, which links users via cell phones to the Mobile Internet, will be used by Ideas Telcel, the company's value added services brand, for The Abierto Mexicano Telcel -- Mexican Tennis Open tournament. The Abierto Mexicano Telcel is the premier tennis tournament in Latin America and one of the most awaited sports events of the year. The tournament attracts top-ranked male and female tennis players from around the world. Telcel is the first Mexican company using the qode(R) technology to interact with consumers, who will be able to click on two-dimensional codes and type keywords on a search-style window on their mobile phones to receive more information about each game, player profiles and statistics and pictures. Everyone who interacts with qode(R) will receive free cell phone wallpaper with the new "Abierto Mexicano Telcel" character. NeoMedia's patented qode(R) (http://www.qode.com/) suite is an easy-to-use set of applications, including qode(R)reader and qode(R)window, which provide One Click to Content(TM) connectivity for products, print, packaging, and other physical objects to link directly to specific desired content on the Mobile Internet. qode(R)reader works with camera phones, letting users "click" on two-dimensional "smart codes" to access the Mobile Web site to which the code is linked. qode(R)window allows users to reach the same destination by entering a keyword, slogan, or product barcode number. Ideas Telcel is the leading VAS brand in Mexico and always at the forefront of new technologies for Telcel's customers. Ideas will pioneer the use of qode(R), expecting to revolutionize one more time the handset personalization and the mobile data transmission experience in the Mexican market. Mobalis, a multimedia mobile marketing agency and one of NeoMedia's partners in Latin America, offering a "one-stop shop" complete mobile solution for the Mexican market, is responsible for the interactive implementation at the Mexican Open (http://www.mobalis.com/). "The use of qode(R) at the Mexican Tennis Open represents two significant milestones for our product," said Roger Pavane, NeoMedia's Senior Vice President of Marketing and Sales. "The first is the emergence of qode(R) in Mexico; the second is qode(R)'s debut at a world-class sporting event." About NeoMedia Technologies, Inc. NeoMedia Technologies, Inc. (http://www.neom.com/), is a global leader in mobile enterprise and marketing technology, bridging the physical and electronic world with innovative direct-to-mobile-Web technology solutions. NeoMedia's flagship qode service links the world's leading companies to the wireless, electronic world. NeoMedia is headquartered in Fort Myers, FL, with an office in Aachen, Germany. About TELCEL TELCEL is the leading wireless services provider in Mexico with more than 43 million clients and 76% of the Mexican wireless market. Telcel offers a wide array of voice and data services in GSM/GPRS/EDGE technologies (http://www.telcel.com/). Telcel is a subsidiary of America Movil, S.A.B. de C.V. [BMV: AMX] [NYSE: AMX] [Nasdaq: AMOV] [LATIBEX: XAMXL], the leading provider of telecommunication services in Latin America, with over 124 million wireless subscribers in the Americas thru operations in 15 different countries. (http://www.americamovil.com/) This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. qode is a registered trademark, and qode(R)reader, qode(R)window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners. DATASOURCE: NeoMedia Technologies, Inc. CONTACT: Charles W. Fritz of NeoMedia Technologies, Inc., +1-239-337-3434, , or Peter Moore of Walek & Associates, +1-212-590-0533, Web site: http://www.qode.com/ http://www.mobalis.com/ http://www.neom.com/ http://www.telcel.com/ http://www.americamovil.com/

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