TEL
AVIV, Israel, Sept. 21,
2022 /PRNewswire/ -- Primis, the leading Video
Discovery platform for global publishers and founders of
Sellers.guide, announced its latest initiative today: The State of
Transparency. This new resource will take a deep dive into what's
really happening within publishers' ads.txt files and highlight the
misperceptions that are prevailing throughout the industry.
The State of Transparency is made up of three parts:
- Industry Highlights: ads.txt files, benchmarks, and highlights
that are already live on the Sellers.guide site
- Seller Reports: launching today
- Errors for Publishers: list of domains with errors in
implementing ads.txt - coming soon
The State of Transparency Seller Reports will be a recurring
dive into several factors within ads.txt files that are
contributing to the lack of transparency in ad tech. The reports
will include an examination of the following:
- Most Common Direct Sellers: Sellers portraying themselves as
direct sellers in the highest number of domains
- Intermediaries Listed as Direct: ad tech companies or
vendors/resellers, that portray themselves as direct sellers in
publishers' ads.txt files.
- Resellers Listed as Publishers: ad tech companies or
vendors/resellers, that portray themselves as publishers in ad
exchanges' sellers.json files.
"The lack of transparency in ad tech is the single biggest issue
facing the industry. While it is getting better, there is still a
lot of work to be done and not enough has been done to address it
thus far," said Lior Shvo, Managing Director at Selles.guide. "Our
goal with the State of Transparency project is to measure and
benchmark some of the key factors contributing to a muddled supply
chain and track them over time. We picked up on these large-scale
trends and decided there was a need to address them."
"Since we launched Sellers.guide 16 months ago, we've found that
there is a huge lack of understanding about what's happening within
a publisher's ads.txt files," continued Shvo. "In a way, this
project is intended to expose the sellers at fault so that DSPs and
exchanges will take measures to hold them accountable for their
actions."
The State of Transparency will launch on September 19 and will feature a new analysis
every two weeks. Every six weeks, Sellers.guide will also release a
summary that will offer a full review of the data and provide
insights into the progress that is being made. These lists will
always be accessible, available, and free for users to easily
download.
Sellers.guide was launched by Primis in May 2021 as an automated tool that compares
ads.txt files with sellers.json files. The tool's goal is to
provide simple and useful feedback to help publishers and buyers
gain insights into who is really buying and selling inventory in
any domain. Sellers.guide recently launched the Wizard which walks
the publisher through the process of managing them, step-by-step.
This tool allows publishers to clean up their ads.txt files in a
matter of minutes instead of hours.
About Primis:
Primis is the leader in Video Discovery. Our video ad
monetization platform increases publishers' revenue by helping
users discover high-quality video content. The company's video
discovery technology is used by 100s of digital publishers,
empowering over 450M uniques with an
engagement-based video experience.
Sellers.guide is a free tool shedding light on the ad tech
supply chain by comparing ads.txt files with sellers.json files
including tools such as the Wizard, an ads.txt editor for
publishers.
Primis is owned by Universal McCann and The Interpublic Group of
Companies, Inc. (NYSE: IPG).
Website: www.sellers.guide, www.primis.tech
Twitter: @Sellers.guide, @Primisltd
LinkedIn: Sellers.guide, Primis, Video Discovery
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SOURCE Primis