ARM:

What: At GDC 2014, ARM® will showcase the latest technologies that place ARM at the heart of mobile gaming. Through product demonstrations at its booth and scheduled speaking sessions, ARM will highlight how its leading-edge technology and features and ecosystem help developers and artists deliver the ultimate mobile gaming experience. ARM and its partners will showcase solutions to the most prominent challenges faced by developers and provide insight into how technologies such as the ARM Mali™ family of GPUs enable developers to create stunning visual experiences through high-performance CPU/GPU compute and unique software capabilities.

Why: ARM Cortex® CPUs power 95 percent of the world’s smartphones and tablets while Mali GPUs are the IP of choice for Android devices today, including smartphones, tablets and DTVs. As the number of global smartphone and tablet users surpasses the combined total of those with PCs and game consoles, game designers will face increased pressure to develop mobile games that replicate more traditional gaming experiences and provide more realistic visual effects.

  • Where: GDC 2014, Moscone Convention Center – 747 Howard St. San Francisco, CA. 94103
  • When: ARM and its Partners will present a number of technical sessions at GDC 2014, including:
    • Session: The Revolution in Mobile Game Graphics
      • Date: Wednesday, March 19
      • Time: 11 a.m.-12 p.m. PDT
      • Location: West Hall – Room 3014
      • Speakers:
        • Marius Bjørge, staff engineer, media processing group, ARM
        • Sam Martin, head of technology, Geomerics
    • Session: Optimizing Mobile Games by Gameloft and ARM
      • Date: Wednesday, March 19
      • Time: 2-3 p.m. PDT
      • Location: West Hall – Room 3014
      • Speakers:
        • Stacy Smith, senior software engineer, media processing group, ARM
        • Adrian Voinea, World Android technical lead, Gameloft
        • Victor Bernot, lead visual effects developer, Gameloft
    • Session: Getting the Most Out of OpenGL® ES
      • Date: Wednesday, March 19
      • Time: 3:30-4:30 p.m. PDT
      • Location: West Hall – Room 3014
      • Speakers:
        • Daniele Di Donato, software engineer, ARM
        • Dave Shreiner, director, graphics and GPU computing, media processing group, ARM
        • Tom Olson, director, graphics research, ARM
    • Session: Multi-core Programming on ARM Cortex 32-Bit and 64-bit CPUs
      • Date: Thursday, March 20
      • Time: 10-11 a.m. PDT
      • Location: West Hall – Room 3014
      • Speakers:
        • Ed Plowman, director, solution architecture, media processing group, ARM
        • Jesse Barker, principal software engineer, ARM
        • Matt DuPuy, staff software engineer, ARM
    • Session: Performance Analysis and Debug Tools for Mobile Games
      • Date: Thursday, March 20
      • Time: 11:30 a.m.-12:30 p.m. PDT
      • Location: West Hall – Room 3014
      • Speakers:
        • Lorenzo Dal Col, senior software engineer, ARM
        • Ronan Synnott, senior field applications engineer, ARM
        • Adalberto Bruno, technical director, EA
  • Who: ARM® is at the heart of the world’s most advanced digital products. Our technology enables the creation of new markets and transformation of industries and society. We design scalable, energy efficient-processors and related technologies to deliver the intelligence in applications ranging from sensors to servers, including smartphones, tablets, enterprise infrastructure and the Internet of Things.Our innovative technology is licensed by ARM Partners who have shipped more than 50 billion Systems on Chip (SoCs) containing our intellectual property since the company began in 1990. Together with our Connected Community, we are breaking down barriers to innovation for developers, designers and engineers, ensuring a fast, reliable route to market for leading electronics companies. Learn more and join the conversation at http://community.arm.com.

ARM and Cortex are registered trademarks of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. Mali is a trademark of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. All rights reserved. All other brands or product names are the property of their respective holders.

“ARM” refers to ARM Holdings plc (LSE: ARM and NASDAQ: ARMH) and members of its corporate group as constituted from time to time.

None of the information contained in this document may be adapted, republished, or reproduced in any form except with the prior written permission of the copyright holder, but links may be posted directly to this document from other websites, and the whole of the document correctly attributed and unmodified may be shared freely, unless the copyright holder at any time withdraws these permissions.

This document is intended only to provide information to the reader about the relevant product(s) described or mentioned. All information is provided “as is” and without warranty. ARM makes no representation as to the product(s), and ARM shall not be liable for any loss or damage arising from the use of any information in this document or any error or omission in such information.

ARMPhil Hughes, +1-512-330-1844phil.hughes@arm.com

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