What: ARM® and PlayCanvas, the cloud-hosted game development platform, will demonstrate the best techniques and tools for both native and browser-based application development on mobile devices. With presentations and live demonstrations suitable for both experienced and beginner developers, ARM and PlayCanvas will offer an educational and inspirational experience to all who attend.

Where: ARM booth, Gamelab Barcelona at Filmoteca de Catalunya, Placa de Salvador, Segui 1 Barcelona, Spain.

When: June 25 - 27, 2014

Why: The mobile games industry is booming and estimated to be worth more than $22 billion by the end of next year. If you want to deliver a stand-out user experience in this attractive market, it is imperative to learn how to recognise easily and overcome familiar performance bottlenecks in mobile games. Through talks, demonstrations and in-depth analysis of scenes taken from real applications, along with the use of popular and easily accessible tools from both Unity and ARM’s own collection, attendees will gain the knowledge they need to generate a high performing, energy-efficient application that will get itself noticed.

ARM and PlayCanvas at Gamelab Barcelona 2014:

  • Wednesday, June 25, 11 a.m. - “Future of Mobile Entertainment,” Chomon RoomGemma Paris, Developer Community Manager, Media Processing Group, moderates a panel discussion with Sean Alexander (Microsoft), Robert Schoeppe (Sony Mobile Communications), Xavier Carrillo (Digital Legends Entertainment), Miguel Ángel Pastor (Halfbrick)
  • Thursday, June 26, 11 a.m. - “Profiling Unity Games on Mobile Platforms,” Laya RoomAngelo Theodorou, Senior Software Engineer, Media Processing Group,
  • Thursday, June 26, 4:30 p.m. - “Performance Optimization and Debug Tools for Mobile Games with PlayCanvas,” Laya RoomJonathan Kirkham, Senior Software Engineer, Software Development Group
  • In addition, at the ARM booth you will see:
    • Interactive HTML5 and WebGL applications built using the collaborative PlayCanvas development platform
    • Methods to reduce the energy consumption of mobile apps, including the benefits of Adaptive Scalable Texture Compression (ASTC) for texture compression and transaction elimination
    • Stunning mobile games running on ARM Mali™ GPU-based devices, designed to highlight the latest features of Unity3D such as Enlighten technology and physically based shading

Notes to Editors:

ARM is at the heart of the world’s most advanced digital products. Our technology enables the creation of new markets and transformation of industries and society. We design scalable, energy efficient-processors and related technologies to deliver the intelligence in applications ranging from sensors to servers, including smartphones, tablets, enterprise infrastructure and the Internet of Things.

Our innovative technology is licensed by ARM Partners who have shipped more than 50 billion System on Chip (SoCs) containing our intellectual property since the company began in 1990. Together with our Connected Community, we are breaking down barriers to innovation for developers, designers and engineers, ensuring a fast, reliable route to market for leading electronics companies. Learn more and join the conversation at http://community.arm.com.

ARM and Mali are registered trademarks of ARM Limited (or its subsidiaries) in the EU and/or elsewhere. All rights reserved. All other brands or product names are the property of their respective holders.

“ARM” refers to ARM Holdings plc (LSE: ARM and NASDAQ: ARMH) and members of its corporate group as constituted from time to time.

None of the information contained in this document may be adapted, republished, or reproduced in any form except with the prior written permission of the copyright holder, but links may be posted directly to this document from other websites, and the whole of the document correctly attributed and unmodified may be shared freely, unless the copyright holder at any time withdraws these permissions.

This document is intended only to provide information to the reader about the relevant product(s) described or mentioned. All information is provided “as is” and without warranty. ARM makes no representation as to the product(s), and ARM shall not be liable for any loss or damage arising from the use of any information in this document or any error or omission in such information.

ARMAndy Winstanley, Head of Corporate PRDirect: +44 1223 405244andy.winstanley@arm.com

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