Anytime snacking with a custom Pringles can
holster and Crocs-inspired flavor take center stage in a stacked
collection
CHICAGO, April 11,
2024 /PRNewswire/ -- That's right – you can now put
your Pringles® in sport mode. For the first time, the
flavor masterminds at Pringles are entering the world of
footwear with the leader in innovative casual shoes, Crocs, to
deliver the most flavorful collaboration yet – the
Pringles x Crocs Collection.
Bursting with flavor and style, Pringles and
Crocs are bringing fans across the globe three limited-edition
Pringles-inspired designs in fan-favorite Crocs styles, an
array of Pringles-themed Jibbitz™ charms, and even a
new Pringles flavor inspired by the partnership, Croc-Tail
Party. Each unique pair of Crocs celebrates Mr. P's iconic looks
both past and present so fans can look 'crisp' for any
occasion:
- Pringles® x Crocs™ Classic Crush
Boot: With a playful pop of classic Pringles-red and a
stacked crisp heel, these sleek boots sport a first-of-its-kind
custom holster to store a grab-and-go Pringles can so
fashionistas and snackers alike can carry their favorite crisps on
their favorite shoes. Plus, the first U.S. boot purchasers are in
for a flavorful surprise while supplies last as they'll receive the
first-ever Crocs-inspired Pringles flavor:
Pringles Croc-Tail Party.
- The limited-edition watermelon chili lime flavor packs a fusion
of sweet, spicy and tangy in every bite. The juicy sweetness of
watermelon, the fiery kick of chili and the zesty punch of lime
will introduce fans to a vibrant tasting experience that perfectly
captures the essence of the Pringles x Crocs
partnership.
- Pringles® x Crocs™ Classic Clogs:
Mr. P continues to pop up everywhere, including his mustache as the
strap on these colorful clogs that are available in four
mix-and-match colors, each symbolizing a fan-favorite
Pringles flavor. The stylish red and orange clogs reflect
the popular Pringles® Original and Pringles® Cheddar
Cheese flavors, while the snazzy blue and green pair mirror
Pringles® Sour Cream & Onion and Pringles® Salt
& Vinegar, so fans can match their style to their favorite
flavors.
- Pringles® x Crocs™ Classic Slides:
For a classic throwback, fans can rock slides featuring a retro
black-and-white Mr. P design and the global snacking icon's stylish
mustache.
- Pringles® x Crocs™ Jibbitz™ Charms:
For even more flavorful features, fans can enhance their new look
with five Pringles-themed Jibbitz™ charms including a
classic Mr. P with a red bowtie, a 3D winking Mr. P, two cans of
Pringles Original and Pringles Sour Cream &
Onion, and a Pringles crisp.
"Pringles' first footwear collaboration delivers on what
both of our brands do best, bringing ingenuity to fashion and
flavor," said Mauricio Jenkins, U.S.
marketing lead for Pringles. "We brought the flavor of this
vibrant partnership to life — literally, with Pringles
Croc-Tail Party — and with a collection that allows fans to express
their taste in snacks and fashion."
"This partnership seamlessly combines the flavor-packed world of
Pringles with the iconic comfort DNA of Crocs," said
Matias Infante, Vice President of
Global Brand Partnerships & Energy for Crocs. "We're thrilled
to partner with the team at Pringles to come up with new and
innovative ways to ignite our communities and excite our fans."
"We're ecstatic with how Crocs and Pringles both
creatively became personified in fashion, flavor and whimsy," said
David Lee, Global Senior Director of
Licensing & Culture for Kellanova. "Fans not only in
North America, but all over the
world in Europe, Asia and Latin
America can experience this stacked collection."
Shoe lovers and snackers around the world will have a chance to
purchase the limited-edition Pringles x Crocs collection at
Crocs.shoes/PringlesCrocs starting at $20.00+ beginning
Tuesday, April 16 at
12:00pm ET. The exclusive
Pringles x Crocs collaboration will be available
globally with the Pringles Croc-Tail Party flavor available
exclusively in the U.S., all while supplies last. Stay tuned on
Pringles and Crocs' social channels to learn more about the
flavorful footwear drops.
About Kellanova
Kellanova (NYSE: K) is a leader
in global snacking, international cereal and noodles, and
North America frozen foods with a
legacy stretching back more than 100 years. Powered by
differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®,
Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®,
Special K®, Coco Pops®, and more, Kellanova's vision is to become
the world's best-performing snacks-led powerhouse, unleashing the
full potential of our differentiated brands and our passionate
people. Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in
innovative casual footwear for all, combining comfort and style
with a value that consumers know and love. The Company's brands
include Crocs and HEYDUDE, and its products are sold in more than
85 countries through wholesale and direct-to-consumer channels. For
more information on Crocs, Inc. visit investors.crocs.com.
To learn more about our brands,
visit www.crocs.com or www.heydude.com.
Individuals can also
visit https://investors.crocs.com/news-and-events/ and
follow both Crocs and HEYDUDE on their social
platforms.
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SOURCE Kellanova