ERTS Electronic Arts Inc. (MM)

The best-selling racing franchise of all time is back -- and the stakes have never been higher. Get ready to race for your life in a heart-pounding cross-country race from the Golden Gate to the Empire State as Electronic Arts (NASDAQ:ERTS) today announced that Need for Speed™ The Run is now available at retail stores in North America. Need for Speed The Run has already earned a perfect 5/5 from Stuff Magazine, while Men’s Health heralds the game for its “killer racing action." Univision highlights Need for Speed The Run for its “spectacular cars and intense racing" and GameTrailers declares the game “a blast to drive.”

Featuring an all-star cast including Mad Men star Christina Hendricks, Never Back Down’s Sean Faris, 2011 Sports Illustrated Swimsuit Cover Model Irina Shayk and Sports Illustrated Swimsuit Model Chrissy Teigen, Need for Speed The Run takes players on a thrilling cross-country race known simply as “The Run.” With $25 million on the line, players take the wheel as Jack Rourke navigating thousands of miles of treacherous terrain from San Francisco to New York squaring off against 200 other racers all while evading the cops and the mob, who are hot on his trail.

“This is the biggest, fastest and most dangerous Need for Speed game yet,” said Jason DeLong, Executive Producer, Need for Speed The Run. “Need for Speed The Run delivers the series’ trademark thrilling racing and ups the ante with incredible action sequences and stunning performances from our all-star cast.”

And the action doesn’t stop when players cross the finish line in New York. Need for Speed The Run delivers an addictive challenge series and highly-competitive multiplayer. The acclaimed Autolog feature also returns, delivering moment-by-moment performance feedback to ensure players are always in head-to-head competition with friends, enemies and online competitors.

The expansive vistas and impressive tactile environment in The Run are made possible by the Frostbite™ 2 engine. The raw power of the DICE game engine, that enhanced real time warfare in Battlefield 3, enabled the massive scale and scope of Need for Speed The Run from visually stunning courses like the slippery slopes of Independence Pass, CO to the hottest vehicles, including the all-new 2012 Porsche Carrera S and 2012 Lamborghini Aventador.

The Run is the 18th entry in the Need for Speed franchise. Started in 1994 with The Need for Speed, the franchise has sold over 115 million units and totaled more than 1 billion dollars in revenue.

Need for Speed The Run is available now in North America and will be available on November 17, 2011 in Europe for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system, PC, Wii™ and Nintendo 3DS™. For more information on Need for Speed, visit http://www.needforspeed.com or become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitter http://www.twitter.com/needforspeed.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, The Sims and Need for Speed are trademarks of Electronic Arts Inc. Frostbite is a trademark of EA Digital Illusions CE AB. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property of their respective owners and used with permission. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo 3DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.

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