The exclusive collaboration will bring passionate
snowboarders and skiers closer to the world's best athletes and
offer personal experiences with White
NEW
YORK and BETHESDA,
Md., Feb. 11, 2025 /PRNewswire/ -- The
Snow League, the first professional winter sports league
exclusively dedicated to snowboarding and skiing launched by
legendary athlete Shaun
White, has announced Marriott International's global
travel platform Marriott Bonvoy is the league's official
hotel and loyalty partner for its inaugural season.
The new league, launched by White, will kick off in Aspen
Snowmass March 7-8, 2025, featuring
elite athletes, state-of-the-art venues, and a competition format
designed to captivate audiences both in person and globally.
"We are excited to partner with Marriott Bonvoy as a founding
sponsor of our new league," said Omer Atesmen, CEO of The
Snow League. "Marriott Bonvoy's dedication to creating exceptional
experiences worldwide aligns perfectly with our vision for this
league, and we look forward to working together to inspire fans and
athletes around the world."
With a legacy of delivering exceptional guest experiences,
Marriott Bonvoy is poised to elevate The Snow League's debut season
through premium hospitality offerings, enhanced fan experiences,
and initiatives that celebrate the vibrant culture of snowboarding
and freeskiing. Marriott Bonvoy recently launched four Marriott
Bonvoy Moments experiences for the Aspen Snowmass competition that
members can redeem with points earned from travel and everyday
activities. Each package includes a private mountain
experience with White, VIP access to the Marriott Bonvoy suite to
watch the inaugural Snow League competition, a three-night stay at
W Aspen, and more. Learn more at
moments.marriottbonvoy.com.
"The Snow League is set to be the next global sports phenomenon
and Marriott Bonvoy members will have unparalleled access to its
debut season," said Peggy Roe,
Executive Vice President and Chief Customer Officer, Marriott International. "Travel brings fans
closer to the action, whether that is music, culinary, adventure,
or sports. Marriott Bonvoy's mission is to provide our members with
access unlike any other and we know this partnership with Shaun and
The Snow League will be unforgettable."
In addition to exclusive access to Snow League events, Marriott
Bonvoy will be offering league athletes opportunities to experience
Marriott Bonvoy's incredible collection of hotel brands and
experiences during Season One competitions and co-hosting
Championship parties and other activations throughout the
season.
Snow sports enthusiasts looking to stay close to the action all
winter long can explore Marriott Bonvoy's incredible portfolio of
ski resorts around the world found here.
ABOUT THE SNOW LEAGUE
Launched in June 2024, The
Snow League is the first professional winter sports league entirely
dedicated to snowboarding and freeskiing. Founded by three-time
Olympic gold medal winning snowboarder and entrepreneur
Shaun White, the league's first
season will feature a four-event global competition format, with
the inaugural competition kicking off at Aspen Snowmass' Buttermilk
Mountain in March 2025, and
continuing at top winter resorts worldwide. The first season
will feature men's and women's snowboard halfpipe competitions at
all four events. Freeskiing will be introduced during the league's
second event in late 2025, and will be included in all future
events. Athletes will compete to accumulate points based on their
results from each event to be tallied together at the end of the
season to crown The Snow League World Champion. The Snow League is
represented by Range Sports to advise on its media rights
and commercial partnerships strategy and execution
NBC Sports and Peacock will present The Snow League's inaugural
event from Aspen Snowmass. NBC Sports will present the four events
of the league's first season live on Peacock, with encore
presentations on the NBC broadcast network. Broadcast times and
location will be announced closer to the start of the
competition.
For more information, please visit www.thesnowleague.com and
purchase tickets to the event here. Follow The Snow League on
X, Instagram, Facebook and YouTube.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy, Marriott International's award-winning travel
program and marketplace, gives members access to transformative,
eye-opening experiences around the corner and across the globe.
Marriott Bonvoy's portfolio of more than 30 extraordinary hotel
brands offers renowned hospitality in the most memorable
destinations in the world. Members can earn points for stays at
hotels and resorts, including all- inclusive resorts and premium
home rentals, as well as through everyday purchases with co-branded
credit cards. Members can redeem their points for experiences
including future stays, Marriott Bonvoy Moments™, or through
partners for luxurious products from Marriott Bonvoy
Boutiques®. With the Marriott Bonvoy app, members enjoy
a level of personalization and contactless experience that allows
them to travel with peace of mind. To enroll for free or for more
information about Marriott Bonvoy, visit marriottbonvoy.com.
To download the Marriott Bonvoy app, go here. Travelers can
also connect with Marriott Bonvoy on Facebook, X,
Instagram and TikTok.
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SOURCE Marriott International, Inc.
