MEXICO CITY, Oct. 14, 2014 /PRNewswire/ -- Sabre
Corporation (www.sabre.com) and PriceTravel Holding
(www.pricetravel.com.mx), an innovative retail online travel agency
in Latin America, announced today
a renewed and expanded technology agreement. Sabre will continue
providing software solutions and IT support to power PriceTravel
Holding websites visited by 1.2 million consumers each month.
Sabre will also continue to be their main source of fares and
availability data for more than 400 airlines and other global
travel services, and contribute to their continued business
growth as an OTA in Mexico and
Colombia.
![Mr. Greg Webb, president for Sabre Travel Network Mr. Greg Webb, president for Sabre Travel Network](http://photos.prnewswire.com/prnvar/20141014/152059)
The expanded technology agreement means that PriceTravel Holding
will benefit from Sabre's most innovative capabilities designed
for OTAs, including online low fare search technology and
personalized shopping features available through advanced API
technology. Since its launch in 2000, PriceTravel Holding has
been an earlier adopter of Sabre's APIs (application programming
interface), and will use a variety of new APIs available via
Sabre Dev Studio (https://developer.sabre.com/), the
first industry platform providing IT developers with immediate
access to a sandbox, sample code, documentation, prototypes and
demos to help them reinvent travel for consumers and their
multi-device shopping habits.
Greg Webb, President of Sabre
Travel Network, said: "We are strengthening one of our
long-standing technology relationships in the Americas' online
space, and providing them with our newest API technology to drive
PriceTravel Holding's growth and their goal to be an innovative
agency bringing online and mobile-savvy travelers the best travel
search capabilities. This renewed collaboration reinforces our
commitment to invest in new software and enhancements that
ultimately result in new and unique consumer experiences that drive
greater sales and increased traveler loyalty for our
customers."
"PriceTravel Holding is always looking for innovation, and we
are pleased with the renewal of this agreement. We know we will get
success by combining the strengths of both companies, Sabre as our
preferred technology and service provider with a dedicated OTA
professional team, and PriceTravel Holding with its integrated
platform that has a large portfolio for travel options in order to
deliver tangible benefits to our customers," said Esteban
Velásquez, CEO of PriceTravel Holding.
Sabre and PriceTravel established their relationship in 2000
in Mexico, and since then have
worked together in other markets across Latin America. PriceTravel Holding has
been one of the first online businesses to sign partnerships with
leading properties and hotel chains, and since 2009 offers a wide
range of regional flights, to make air travel affordable to all
consumers.
Sabre's technology enables global OTAs businesses to offer
the best travel options at the best prices. OTAs can use
new Sabre Dev Studio APIs to enable consumers to shop in new
ways that best meet their needs, converting lookers into bookers
and increasing customer loyalty. For PriceTravel Holding, this
technology will enable them to deliver personalized options
through their current four websites in Mexico, Colombia, Argentina and the U.S. Hispanic market.
PriceTravel Holding also relies on leading technology to serve more
than 60 million prospects travelers at 160 points of sales spread
in 40 cities across Mexico and
Colombia.
Industry-wide, Sabre is a leading technology provider for
regional and global online travel agencies, with its travel
marketplace facilitating the sale of travel and ancillary services
between buyers and sellers across platforms and mobile devices.
MEDIA CONTACT
Daniel
Duarte
Sabre, Corporate Public Relations
Latin America
Daniel.Duarte@sabre.com
+5491140841730
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Logo - http://photos.prnewswire.com/prnh/20131216/DA33636LOGO-b
SOURCE Sabre Corporation