Cingular Wireless Announces Safe Driving Milestone in Support of Wireless Safety Week
18 Mai 2005 - 6:11PM
PR Newswire (US)
Cingular Wireless Announces Safe Driving Milestone in Support of
Wireless Safety Week 10.3 Million New Drivers Educated on
Distracted Driving Through Cingular's 'Be Sensible' Program
ATLANTA, May 18 /PRNewswire/ -- In support of Wireless Safety Week
(May 16-20), Cingular Wireless is proud to announce that its
award-winning 'Be Sensible' teen driving video program has now
reached 10.3 million new drivers across the U.S. "Wireless Safety
Week is a time when the entire industry is focusing on safe
driving, but it is something Cingular is dedicated to every week of
the year," said Steve Skinner, director of external affairs for
Cingular Wireless. "We are proud that our 'Be Sensible' teen
driving initiative has now reached more than 10 million new drivers
with many more millions to come." Since the inception of the 'Be
Sensible' teen driving program in 2002, America's educators have
used the "Be Sensible: Don't Drive Yourself to Distraction" video
to teach new drivers how to identify and avoid driving distractions
of all types. The 'Be Sensible' program includes a nine-minute
classroom video, an educator's guide, an in-class poster and
suggested classroom activities. The program also advocates that
novice drivers avoid the use of wireless phones while driving.
Consumers who purchase Cingular phones are reminded to 'Be
Sensible' each time they turn on their device through a power-up
message that reads, "Be Safe. Be Courteous." Other reminders are
conveyed through handset boxes, in- store collateral materials, and
various safe driving initiatives throughout the year. Senior
education and safety administrators in twelve states (Maryland,
Virginia, Maine, New York, Ohio, New Jersey, Kansas, Indiana,
Alabama, Florida, Georgia and Mississippi) have embraced the teen
driving program and facilitated its distribution to teachers in
their states. Technical assistance for the 'Be Sensible' teen
driving program was provided by the National Highway Traffic Safety
Administration (NHTSA), the American Driver and Traffic Safety
Education Association (ADTSEA), and the Driving School Association
of the Americas (DSAA). Be Sensible Tips for New Drivers Cingular
offers new drivers the following tips on safe driving: - Ask
passengers to help by changing the CD or radio station, placing any
cell phone calls, or reading directions to you. - If you don't have
a passenger, wait until you come to a complete stop at a red light
or stop sign before changing the CD or radio station. - If you must
take or place a call, pull off the road into a safe, well- lit area
or let an incoming call go to voice mail. - It's best not to eat
and drive at the same time. If you're traveling with someone, take
turns driving while the passenger eats. - Avoid stressful or
emotional conversations while driving. - Don't be a "rubbernecker."
Let your passengers do the sightseeing while you drive. Educators
can order a free VHS copy of the Be Sensible: Don't Drive Yourself
To Distraction course with educational guides by logging on to
http://www.cingular.com/be-sensible . Teens can also go to the Web
site to watch the video online. About Cingular Wireless Cingular
Wireless is the largest wireless carrier in the United States,
serving 50.4 million customers. Cingular, a joint venture between
SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation
(NYSE:BLS), has the largest digital voice and data network in the
nation -- the ALLOVER(SM) network -- and the largest
mobile-to-mobile community of any national wireless carrier.
Cingular is the only U.S. wireless carrier to offer Rollover(R)
Minutes, the wireless plan that lets customers keep their unused
monthly minutes. Details of the company are available at
http://www.cingular.com/ . Get Cingular Wireless press releases
e-mailed to you automatically. Sign up at
http://www.cingular.com/newsroom . DATASOURCE: Cingular Wireless
CONTACT: Rochelle Cohen of Cingular Wireless, +1-202-419-3007, or ;
or Lauren Butler of Ketchum, +1-404-879-9283, or , for Cingular
Wireless Web site: http://www.cingular.com/
http://www.cingular.com/newsroom
http://www.cingular.com/be-sensible
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