Black Rifle Coffee Company (NYSE: BRCC) (“Black Rifle” or “the Company”), a veteran-founded premium lifestyle brand and coffee company supporting the service community, will present at the 27th Annual ICR Conference. The event will take place at Grande Lakes, Orlando, on January 14, 2025, at 8:00 AM Eastern Time.

The Investor Day presentation will feature Black Rifle’s executive leadership team, providing an in-depth review of the company’s long-term growth strategy, profitability goals, and upcoming product innovations.

The audio portion of the event will be webcast and accessible here as well as on the Investor Relations page of the Company’s website at ir.blackriflecoffee.com. Supporting presentation materials will also be available on the Investor Relations page. Investors attending the 27th Annual ICR Conference are encouraged to join the presentation in person.

ABOUT BLACK RIFLE COFFEE COMPANY

Black Rifle Coffee Company is a Veteran-founded lifestyle brand and coffee company serving premium coffee and other beverages to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. Black Rifle is committed to supporting Veterans, active-duty military, first responders and the American way of life.

To learn more, visit www.blackriflecoffee.com, subscribe to the Black Rifle Coffee Company newsletter, or follow along on social media.

Investor Relations: IR@blackriflecoffee.com Public Relations: press@blackriflecoffee.com

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