IPG Mediabrands Launches Climate Action Accelerator Program to Help Marketers Reduce Emisssions From Media Activities
22 Avril 2024 - 6:32PM
Business Wire
IPG Mediabrands, the media holding company within Interpublic
Group (NYSE: IPG) announced today the launch of the Climate Action
Accelerator Program. This initiative aims to empower our clients
and media partners with turnkey sustainability solutions rooted in
science-informed action. Across the globe, climate responses and
disclosure regulations are rapidly evolving. The advertising
industry – via the World Federation of Advertisers Global Alliance
on Responsible Media and Ad Net Zero – is working to create
standards for media-emissions reporting with an eye toward reducing
emissions and contributing to a more sustainable future.
IPG Mediabrands has forged partnerships that provide clients
with streamlined and cost-effective access to preferred
sustainability partners, delivering operational effectiveness in
four key areas:
- Emissions Measurement: the leading carbon management
platform for media, marketing, and advertising companies. Its
cutting-edge solution enables companies to measure, analyze, and
report their carbon footprints more efficiently while creating and
executing accountable transition plans to accelerate their journeys
toward net zero."
- Renewable Energy: Schneider Electric is a leading
digital energy management partner focused on strategic renewable
energy procurement. They have advised on over 19,000 MW of
corporate PPAs, represent $10 Billion in corporate tax credit
investment and have sourced more than 26 TWh of EACs (Energy
Attribute Certificates) on behalf of their clients to reduce Scope
2 emissions.
- Carbon Removal: Carbon Direct offers bespoke and curated
portfolios of best-in-class carbon removal credits extensively
vetted and monitored for quality by their multidisciplinary team of
expert scientists.
- Climate Responsive Research: Cornell Engineering’s
world-class research enables climate solutions. Our first-of-its
kind partnership will leverage marketing investments to accelerate
Cornell-led research opportunities.
“The importance of public-private and non-profit partnership
can’t be stressed enough. We must all work together to create
durable, meaningful and measurable climate solutions and we are
incredibly proud to partner with these respected organizations to
provide essential services to both our clients and our partners,”
said Martin Bryan, Global Chief Sustainability Officer of IPG
Mediabrands.
“Measurement is one of the critical pillars in addressing the
climate crisis, emissions that are measured, can be reduced. We are
excited to partner with IPG Mediabrands to make our cost-effective
carbon platform available to media partners, so that they can get
started or accelerate their climate journey” shared Richard Davis,
CEO and Co-Founder of 51 to Carbon Zero.
“At Schneider Electric, we are committed to a swift transition
to clean energy, and eager to partner with IPG Mediabrands’ clients
and partners to make that as seamless as possible,” said Boone
Jones, Manager, Client Development Sustainability Business of
Schneider Electric.
“High-quality carbon removals are essential for meeting climate
targets. Carbon Direct is honored to support IPG Mediabrands'
clients and partners with portfolios of best-in-class carbon
removal credits and the resources that they need to integrate them
into their climate strategies," shared Micah Macfarlane, Chief
Supply Officer, Carbon Direct.
“Cornell Engineering is developing the tools, the knowledge, and
the workforce necessary for a sustainable future. We have a long
history of providing the innovation and research essential for
forward-looking companies, like IPG Mediabrands’ clients and
partners, to build lasting change within their existing systems,”
said Jillian Goldfarb, Associate Professor at Cornell
Engineering.
In addition to offering access to the many partnerships that
exist in this space across IPG Mediabrands, the Climate Action
Accelerator Program will help clients develop products that aim to
reduce emissions generated in the activation of media on behalf of
their clients. This announcement builds upon IPG Mediabrands’
ongoing partnership with Scope3, which helps clients measure,
compensate and reduce emissions from the digital advertising supply
chain.
For more information about IPG Mediabrands, please visit
www.ipgmediabrands.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of
Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47
billion in marketing investment globally on behalf of its clients
across its full-service agency networks UM, Initiative and Mediahub
and through its award-winning specialized business units Healix,
KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings,
Rapport, and the IPG Media Lab. IPG Mediabrands clients include
many of the world’s most recognizable and iconic brands from a
broad portfolio of industry sectors including automotive, personal
finance, consumer product goods (CPG), pharma, health and wellness,
entertainment, financial services, energy, toys and gaming, direct
to consumer and e-commerce, retail, hospitality, food and beverage,
fashion and beauty. The company employs more than 18,000 diverse
marketing communication professionals in more than 130 countries.
Learn more at www.ipgmediabrands.com.
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Isabelle Brenton Isabelle.Brenton@mbww.com
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