Two Iconic Brands Join Forces to Disrupt the Global Fitness
and Activewear Industry
BEAVERTON, Ore. and LOS ANGELES, Feb. 18,
2025 /CNW/ -- Nike, Inc. (NYSE: NKE) and SKIMS
are teaming up to disrupt the global fitness and activewear
industry with the launch of NikeSKIMS, a new brand that will
deliver industry leading innovation. The long-term partnership will
introduce an extensive product line that invites more athletes
and women into the world of sport and movement. NikeSKIMS will
debut its first collection in the United
States this Spring, available online and in select retail
locations, with a global rollout planned for 2026.
NikeSKIMS brings together Nike's world-class approach to
advanced innovation, sport science, and athlete insights with
SKIMS' obsession with the female form and pioneering approach to
creating solutions for every body. The brand's shared vision
celebrates every dimension of athleticism, from elite to everyday
athletes*. Products will be crafted to fit every curve and enhance
the body's natural form.
"We're energized by the opportunity to build a new brand and
shake things up for the next generation of athletes* with
NikeSKIMS.," said Heidi O'Neill,
President of Consumer, Product & Brand, Nike, Inc. "This
partnership brings together the best of both brands and unlocks an
incredible opportunity to disrupt the industry with our shared
passion and commitment to innovation. We will invite even more
athletes* into sport and movement with product that makes them feel
strong and sexy."
"Over the past five years, SKIMS has redefined the intimates and
loungewear industry," says Jens
Grede, Co-Founder & CEO, SKIMS. "Now, by partnering with
Nike, the undisputed leader in athletic performance and innovation,
we're poised to create a new standard in the global fitness and
activewear market. This partnership will empower individuals to
express themselves authentically, merging SKIMS' focus on body
confidence and self-expression with Nike's relentless pursuit of
excellence."
"Nike and SKIMS share a deep commitment to innovation,
inclusivity, and pushing boundaries, driven by an unwavering belief
in the power of women," says Kim
Kardashian, Co-Founder and Chief Creative Officer, SKIMS.
"This partnership is the culmination of that shared vision,
delivering product that is meticulously designed to sculpt and
perform for every body. Every single detail has been obsessed over
and carefully considered. We're incredibly excited to unveil our
first collection this Spring."
Through this partnership, NikeSKIMS will deliver
industry-leading innovation and an extensive fitness product line –
including apparel, footwear and accessories – designed to meet the
unique needs and preferences of athletes* around the world.
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About NIKE, Inc.
NIKE, Inc., based near Beaverton,
Oregon, is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs,
markets and distributes athletic lifestyle footwear, apparel and
accessories. For more information,
visit https://about.nike.com/en/newsroom and follow
@NIKE.
About SKIMS
Co-founded in 2019 by Kim
Kardashian and Jens Grede,
SKIMS is creating the next generation of Women's underwear,
loungewear, and shapewear and setting new standards by providing
solutions for every body. From technically constructed shapewear
that enhances your curves to underwear that stretches to twice its
size, the brand's goal is to consistently innovate on the past and
advance the industry forward. SKIMS sells directly
through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta,
New York and select retailers globally listed here.
Contacts
NIKE, Inc.
Jay Paavonpera
media.relations@nike.com
SKIMS
Tracy Romulus
media.relations@skims.com
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SOURCE NikeSKIMS
