Six Flags and Papa John's Announce Multi-Year Strategic Marketing Alliance and Sponsorship Agreement
30 Mars 2006 - 2:00PM
Business Wire
Papa John's named exclusive pizza for Six Flags theme parks; Six
Flags to receive wide-ranging marketing and promotional benefits
from Papa John's Papa John's International, Inc. (Nasdaq: PZZA) and
Six Flags, Inc. (NYSE: PKS) today announced a multi-year strategic
marketing alliance and sponsorship agreement under which Papa
John's will become a Six Flags corporate alliance partner and the
exclusive pizza at Six Flags theme parks across the country.
Financial terms of the agreement were not disclosed. Under the
agreement, Six Flags will provide Papa John's with in-park presence
in Six Flags parks in the U.S., with the opportunity to reach
millions of Six Flags guests annually through a variety of methods,
including: -- A branding and product alliance under which Six Flags
will sell Papa John's pizza and related products at approximately
60 locations within Six Flags parks; -- Web-based and e-mail
co-marketing efforts promoting Papa John's to Six Flags online
customers; and -- In-park distribution of Papa John's coupons and
promotional items. "This relationship allows us to make Papa John's
pan pizza available to millions of consumers throughout the country
who enjoy the Six Flags experience each year," commented Papa
John's President and Chief Executive Officer, Nigel Travis. "Our
shared commitment to customer service and quality makes for an
excellent strategic alliance." Under the agreement, Six Flags will
receive an annual sponsorship payment from Papa John's and have the
opportunity to reach Papa John's extensive customer base through a
variety of methods, including: -- Papa John's pizzas, carried out
or delivered, will display a Six Flags advertisement on pizza
boxtops throughout the summer operating season at up to 1,100 Papa
John's restaurants within a 100-mile radius of a Six Flags U.S.
theme park; -- In-store point-of-sale promotions at up to 1,100
Papa John's restaurants within a 100-mile radius of a Six Flags
U.S. theme park; -- The summer distribution by Papa John's of a
promotional Six Flags DVD that showcases the attractions and
special events at Six Flags parks; and -- Web-based and e-mail
co-marketing efforts promoting Six Flags daily and season pass
ticket sales to Papa John's online customers. "This new corporate
alliance is a true meeting of the minds for our two companies as we
collectively aim to reach new customers whether in-store, online or
at a Six Flags theme park," said Mark Shapiro, Six Flags President
and CEO. "We promised our guests that when they visit Six Flags
they'll find the high-quality consumer brands and products they
love, and with Papa John's we're delivering on that commitment."
Six Flags, Inc. is the world's largest regional theme park company.
Founded in 1961, Six Flags is celebrating its 45th Anniversary in
2006. Six Flags, Inc. is a publicly-traded corporation (NYSE: PKS)
headquartered in New York City. Headquartered in Louisville,
Kentucky, Papa John's is the world's third largest pizza company.
For six years running, consumers have rated Papa John's #1 in
customer satisfaction among all national QSR chains in the highly
regarded American Customer Satisfaction Index (ACSI). For more
information about the company or to order pizza online, visit Papa
John's at www.papajohns.com.
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