Ralph Lauren Continues Artist in Residence Program With Double RL x Zefren-M Collaboration
29 Octobre 2024 - 1:00PM
Business Wire
Special-edition product capsule with Diné
(Navajo) multidisciplinary artist Zefren-M builds on the Company’s
first-of-its-kind approach to cultural collaborations
Ralph Lauren (NYSE:RL) today launched Double RL x Zefren-M, the
second collaboration of the Company’s Artist in Residence program
with Diné (Navajo) artist Zefren-M (they/them). In line with the
Double RL brand’s 31-year history of showcasing timeless style
through heritage craftsmanship and Zefren-M’s own approach to
weaving, the capsule celebrates Navajo tradition and culture with
designs that blend the old and the new.
Ralph Lauren’s Artist in Residence program is part of the
Company’s ongoing commitment to expand its portrayal of America and
evolve from inspiration to collaboration with communities that have
historically inspired its designs. After its debut in December 2023
with the Polo Ralph Lauren x Naiomi Glasses collection, the program
continues to invite artisans practicing traditional crafts to
participate in an immersive, mutually-beneficial collaboration with
the Company’s creative teams. Double RL’s ethos is grounded in
vintage Americana, using high-quality materials and often
traditional techniques steeped in nostalgia, making it a natural
choice for an Artist in Residence collaboration.
“A genuine love of heritage has always been part of Ralph Lauren
and what has inspired our products,” said Sasha Kelly, Head of
Design with Intent, Ralph Lauren Corporation. “Through
collaboration, our Artist in Residence program enables us to
deliver a greater sense of authenticity – the stories we’re able to
tell are richer and we’re able to support and elevate cultural
traditions.”
Zefren-M is a multidisciplinary artist, historian and LGBTQIA+
advocate whose work melds ancient techniques with modern
applications to tell stories of the Navajo people. Raised in
Dinétah (Navajo Nation), they first learned traditions like sewing,
weaving and sheep-raising from their grandmothers and have since
deepened their weaving expertise under the instruction of the
Navajo Cultural Arts Program at Diné College and many elders.
“Looking to the past has always been a deep source of
inspiration to me and something I convey throughout my art and in
my personal style,” said Zefren-M. “Collaborating with the Double
RL team allowed us to create a unique expression of our shared love
of heritage and tradition – all while honoring the stories of the
Navajo people.”
Integrated into Double RL’s Fall/Holiday 2024 assortment, the
Double RL x Zefren-M capsule fuses beauty and utility with
silhouettes core to the brand, like the iconic Double RL workshirt
and hand-knit shawl cardigan, in addition to soft accessories and a
floor rug. The capsule’s color palette reflects the landscape of
Navajo Nation, and its repeating patterns nod to the past weavings
of Zefren-M and their great grandmother – referencing the cycles of
life demonstrated throughout many Navajo art forms. A scholar of
traditional silversmithing, Zefren-M designed a series of stamped
conchos with varying Spider Woman motifs for the capsule, honoring
the creator and teacher of the weaving tradition in Navajo
culture.
Together with Zefren-M, Ralph Lauren is proud to support
organizations that serve Native communities within Navajo Nation
and beyond through this collaboration. A percentage of the purchase
price from sales of the Double RL x Zefren-M capsule will benefit
The Lyndon Foundation, a Native-led organization that works to
preserve heritage and craft and provide opportunities for
Indigenous youth to thrive as they pursue a career in the arts.
Founder Lyndon Tsosie (Diné/Navajo) is an accomplished silversmith
and a former teacher to Zefren-M – and as part of this
collaboration, a curated selection of Tsosie’s handmade silver and
turquoise pieces are available for purchase in the Double RL
flagship store on West Broadway in New York City.
A short film about Zefren-M’s life, art and the inspiration
behind the capsule – shot in Navajo Nation, on their homelands in
Four Corners, New Mexico – premieres on YouTube today. The story of
the collaboration will continue to unfold on select Ralph Lauren
and Double RL channels, including imagery from Zefren-M’s personal
studio, the Double RL showroom and as part of the Double RL
Fall/Holiday 2024 campaign. The Double RL x Zefren-M capsule will
be available to consumers in select Ralph Lauren and Double RL
stores in North America, Europe and Asia starting November 7. It
will also be shoppable on RalphLauren.com and the Ralph Lauren App
in North America and Europe starting November 14. The capsule will
be available on Ralph Lauren's e-commerce domains in China and
Japan on November 18.
ABOUT RALPH LAUREN CORPORATION Ralph Lauren Corporation
(NYSE:RL) is a global leader in the design, marketing and
distribution of luxury lifestyle products in five categories:
apparel, footwear & accessories, home, fragrances and
hospitality. For more than 50 years, Ralph Lauren has sought to
inspire the dream of a better life through authenticity and
timeless style. Its reputation and distinctive image have been
developed across a wide range of products, brands, distribution
channels and international markets. The Company’s brand names —
which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren
Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren,
Polo Ralph Lauren Children and Chaps, among others — constitute one
of the world’s most widely recognized families of consumer brands.
For more information, visit https://corporate.ralphlauren.com
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