The BRAVIA Theater Line-up offers new
soundbars, a home theater system, and a neckband speaker for
immersive cinematic sound – all made to seamlessly integrate with
the new BRAVIA TVs
SAN
DIEGO, April 17, 2024 /PRNewswire/ -- Sony
Electronics Inc. today introduced a new line of home audio products
under the new BRAVIA Theater name with the redefining of
BRAVIA as a brand for watching movies to provide the
ultimate home cinema experience. The new BRAVIA Theater line-up
includes the BRAVIA Theater Bar 9 and BRAVIA Theater Bar
8 soundbars, BRAVIA Theater Quad surround system, and
the BRAVIA Theater U neckband speaker. With BRAVIA Theater,
users can experience exceptional acoustic performance and precise
room filling audio to bring cinematic sound to their homes.
BRAVIA is designed to enhance the authenticity of cinematic
content, delivering impressive picture and sound at home as the
filmmakers intended. By unifying TVs, soundbars, and other home
audio technologies under the single brand, BRAVIA, Sony aims for
customers to have a simplified home theater setup to enjoy the
ultimate cinematic experience of immersive picture and sound.
The matching features and design of BRAVIA TVs and BRAVIA Theater
home audio products make it easier for consumers to choose their
ideal combination of products to complete their home theater.
"Sony has been operating at the heart of the film industry for
decades and has unique positioning with their experience in film
creation, professional production equipment, and distribution. We
want to bring that expertise to consumer's homes by integrating it
into our new BRAVIA TVs and BRAVIA Theater home audio devices,"
said Yoshihiro Ono, Head of Home
Entertainment Business Unit, Sony Corporation. "We are excited to
launch these new products and for consumers to have an upgraded
cinematic experience in their homes."
Key technologies and features of the BRAVIA Home Audio
Products:
The BRAVIA Theater Quad is Sony's flagship
home theater surround sound system that brings movies to life. It
hosts a revolutionary design that compliments any space, 16 total
speakers and heart pounding bass with an optional wireless
subwoofer. Sony's new soundbars BRAVIA Theater Bar 9 with 13
total speakers and BRAVIA Theater Bar 8 with 11 total
speakers, will transform any space into a movie theater. For a
personal audio experience, BRAVIA Theater U provides
immersive surround sound with freedom for users to adjust the
volume to their individually preferred level.
BRAVIA Theater Bar 9, BRAVIA Theater Bar 8, and
BRAVIA Theater Quad host Sony's proprietary 360 Spatial
Sound Mapping technology1, generating multiple phantom
speakers in locations even when no physical speakers are present.
360 spatial sound experience is optimized for a specific home
setting, with a wide sound field that surrounds listeners with
audio from various directions mirroring the cinema experience, no
installation needed. BRAVIA Theater Bar 9 and BRAVIA
Theater Bar 8 you can enjoy 360 Spatial Sound Mapping using
just a single soundbar, while BRAVIA Theater Quad can
realize wider surround sound with four slim speakers.
BRAVIA Theater Bar 9, BRAVIA Theater 8 and BRAVIA Theater
Quad are compatible with the Sound Field
Optimization,2 which automatically adjusts and
tunes each speaker based on the layout of the room to help find the
optimum location to place the system to feel the impact of
cinematic sound at home. Additionally, when users combine BRAVIA
TVs3 and BRAVIA Theater products4, the
Acoustic Center Sync function fuses the sound of the TV's speakers
and the soundbar seamlessly, creating a cinema-like experience
where the sound appears to come directly from the TV screen.
BRAVIA Theater home audio products5 are
compatible with the 2024 BRAVIA TVs new Voice Zoom 3
™ 6 feature that recognizes human
dialogue through an AI algorithm and amplifies or reduces its
volume so even small dialogue sounds loud and
clear.7 Settings for Voice Zoom 3 and the BRAVIA
Theater audio product line connected to BRAVIA TVs can be operated
using the new BRAVIA Connect App (formerly Home Entertainment
Connect App)8.
Sony's new BRAVIA Theater U neckband speaker delivers
immersive sound that surrounds your ears for open-air yet personal
listening. Users can experience immersive cinema at a high volume
without having to worry about their surroundings and enjoy
enveloping Dolby Atmos® sound when paired with Sony's compatible
BRAVIA TVs9 with 360 Spatial Sound. Connect two
BRAVIA Theater U speakers to a single TV or other devices using the
Speaker Add function.
Compatible with IMAX Enhanced10 and Dolby
Atmos®:
BRAVIA Theater Bar 9, Bar 8, and Quad not only support
industry-standard audio technologies including Dolby Atmos®
immersive audio and DTS:X®, but also have IMAX® Enhanced
certification10, 11.
"We're excited to bring audiences an unrivaled cinematic
experience in the home and beyond with Sony's new BRAVIA IMAX
Enhanced certified TVs and BRAVIA Theater home audio products,"
said Vikram Arumilli, SVP and GM,
Streaming and Consumer Technology at IMAX. "IMAX Enhanced is
designed to preserve and enhance filmmaker's vision and intent, and
Sony's expanded device offering adds more ways for fans to
experience the power of IMAX through some of the most iconic films
hosted on the platform."
"Storytelling is at the heart of everything we do at Dolby,"
said Mahesh Balakrishnan, Vice
President of Consumer Entertainment, Dolby Laboratories. "With
Dolby Vision and Dolby Atmos, creatives have a wider set of tools
to work with so audiences can experience their stories exactly as
they envisioned. Through the combination of Sony best-in-class
engineering and Dolby's industry leading innovations, consumers can
enjoy truly cinematic Dolby experiences on their favorite Sony
BRAVIA TVs and BRAVIA Theater devices."
Additional Key BRAVIA Theater Bar and Quad features:
- Sound straight from cinema: Supports industry-standard
formats including Dolby Atmos®, DTS:X®, and IMAX®
Enhanced.11 12
- Surround sound: Expand the cinematic experience with
optional wireless subwoofer (SW3/SA-SW5) and rear speakers
(RS3R/RS5).
- BRAVIA Theater and TV, the perfect pair: Control the
soundbar from the TV menu and hear elevated audio with Acoustic
Center Sync when paired with compatible BRAVIA TV models.2
3
- BRAVIA Connect app: Use BRAVIA Connect app to easily
control BRAVIA Theater from your smartphone and change volume,
sound profiles, and advanced settings.8
- Supports the latest video and gaming features: Supports
video formats 4K HDR, 8K HDR, Dolby
Vision®, and HDMI 2.1 gaming features 4K120, VRR, and
ALLM.8, 10, 13
- Exclusive features for PS5®: Level-up with compatibility
for BRAVIA TV exclusive features for PS5® – Auto HDR Tone Mapping
and Auto Genre Picture Mode.14
- Wireless music streaming: Wirelessly stream music with
support for Spotify Connect™, Apple® AirPlay® 2, and
Bluetooth®.15 16 17
- Supreme music quality: Bring music to life with support
for high-res audio, low-res upmixing, and 360 Reality
Audio.18
BRAVIA Theater U key features:
- Best with BRAVIA: The BRAVIA Theater U features 360
Spatial Sound Personalizer technology that delivers a personalized
surround sound experience with compatible BRAVIA
TVs19.
- X-Balanced Speaker Unit: Optimum speaker size in
a compact body increases sound pressure and reduces distortion for
clear audio.
- Gaming Compatible: Enjoy low latency single
player gaming with a wired connection20.
- Built-in microphone for hands-free communication:
Precisely placed built-in microphone placement provides clear,
hands-free calling. Sony's Precise Voice Pickup Technology utilizes
AI signal processing technology to reduce surrounding noise so
callers can hear their voice loud and clear, even among busier
environments.
- Comfortable design: Adjustable design allows for
a comfortable fit for long listening sessions.
- Multi-point connection: Connect the BRAVIA
Theater U to two devices at the same time and easily switch between
them using multi-point connection.15
Pricing and Availability:
BRAVIA Theater Quad has a
suggested retail price of $2,499.99
USD/ $2,999.99 CA and is
available for presale Spring 2024 at Amazon and other retailers.
For a full list of specs and information, please visit:
https://www.electronics.sony.com/Quad (US) and
https://www.sony.ca/en/home-theatre-sound-bars (CA)
BRAVIA Theater Bar 9 has a suggested retail price of
$1,399.99 USD/ $1,899.99 CA and is available for presale Spring
2024 at Amazon and other retailers. For a full list of specs and
information, please visit: https://www.electronics.sony.com/Bar9
(US) and https://www.sony.ca/en/home-theatre-sound-bars (CA)
BRAVIA Theater Bar 8 has a suggested retail price of
$999.99 USD/ $1,499.99 CA and is available for presale Spring
2024 at Amazon and other retailers. For a full list of specs and
information, please visit: https://www.electronics.sony.com/Bar8
(US) and https://www.sony.ca/en/home-theatre-sound-bars (CA)
BRAVIA Theater U has a suggested retail price of $299.99 USD/ $399.99 CA and is available for presale Spring
2024 at Amazon and other retailers. For a full list of specs and
information, please visit: www.electronics.sony.com/U (US) and
https://www.sony.ca/en/home-theatre-sound-bars (CA)
Environmental initiatives:
Sony has set forth an
environmental plan called Road to Zero, which aims to achieve zero
environmental impact through its business activities and product
life cycles by 2050. To contribute to this vision, Sony will pursue
innovations for its BRAVIA products that provide the best viewing
experience with high picture and sound quality and a premium design
all the while contributing to reducing its environmental
impact.
Reducing virgin plastic usage:
The choice of material affects sound quality in particular. Sony
has spent years developing a unique recycled plastic that is both
environmentally conscious and conducive to creating high-quality
audio products. BRAVIA Theater home audio products use unique
recycled plastic21, enabling Sony to reproduce superb
acoustic performance while reducing the use of virgin plastics. The
fabric used in the BRAVIA Theater home audio products is recycled
from PET22 bottles. The material was carefully
selected for optimum sound quality, design, texture, and color.
Commitment to accessibility
Sony aims to contribute to
an inclusive society through its business, increasing accessibility
to enable those with diverse needs to use its products. BRAVIA and
BRAVIA Theater develops products with accessibility in mind so that
all customers can enjoy the movie experience.
To help visually impaired set up BRAVIA Theater home audio
products23, a raised square frame on the package
indicates a QR code24 for the BRAVIA Connect
app25, which offers screen reader support. Tactile dots
on the back panel of BRAVIA Theater Bar 9 and 8 indicate the eARC
HDMI terminal for connecting to a TV.
About Sony Electronics Inc.
Sony Electronics is a
subsidiary of Sony Corporation of America and an affiliate of Sony
Group Corporation, one of the most comprehensive entertainment
companies in the world, with a portfolio that encompasses
electronics, music, motion pictures, mobile, gaming, robotics and
financial services. Headquartered in San
Diego, California, Sony Electronics is a leader in
electronics for the consumer and professional markets. Operations
include research and development, engineering, sales, marketing,
distribution and customer service. Sony Electronics creates
products that innovate and inspire generations, such as the
award-winning Alpha Interchangeable Lens Cameras and revolutionary
high-resolution audio products. Sony is also a leading manufacturer
of end-to-end solutions from 4K
professional broadcast and A/V equipment to industry leading
4K and 8K Ultra HD TVs. Visit http://www.sony.com/news
for more information.
About Sony Corporation
Sony Corporation is a wholly
owned subsidiary of Sony Group Corporation and is responsible for
the Entertainment, Technology & Services (ET&S) business in
the Sony Group. With the vision to "continue to deliver Kando and
Anshin* to people and society across the world through the pursuit
of technology and new challenges," Sony Corporation supports the
Sony Group with technology to create the entertainment of the
future together with creators. For more information, visit:
www.sony.net.
*Both Japanese words, Kando means emotion and Anshin has various
meanings such as peace of mind, reassurance, reliability, and
trust.
1 Not available in BRAVIA Theater U. The number
of phantom speakers differs depending on rear speaker
combination.
2 Download app at Google Play and the App Store.
Network services, content, and operating system and software
subject to terms and conditions and may be changed, interrupted or
discontinued at any time and may require fees, registration and
credit card information. Acoustic Center Sync works with compatible
BRAVIA TVs. For full compatibility list:
https://www.sony.net/hav_faq. Acoustic Center Sync feature will be
available via firmware update by about Summer 2024.
3 Acoustic Center Sync works with compatible BRAVIA
TVs. For full compatibility list: https://www.sony.net/hav_faq.
Acoustic Center Sync feature will be available via firmware update
by about Summer 2024.
4 Except BRAVIA Theater U.
5 Except BRAVIA Theater U.
6 Available via a future firmware update by about
Summer 2024.
7 BRAVIA 9 series, BRAVIA 8 series, BRAVIA 7
series, and BRAVIA 3 series models, as well as other compatible
older Sony TV models. More information:
https://www.sony.net/hav_faq.
8 Compatibility feature of the BRAVIA Connect app
requires a forthcoming software update for the TV unit. BRAVIA
Connect app must be installed on a smartphone. The smartphone and
the product must be connected to the same home network. Download
app at Google Play and the App Store. Network services, content,
and operating system and software subject to terms and conditions
and may be changed, interrupted or discontinued at any time and may
require fees, registration and credit card information.
9 360 Spatial Sound experience requires Bluetooth
connection and a compatible BRAVIA XR TV model (sold sep). BRAVIA 9
series, BRAVIA 8 series, BRAVIA 7 series, and BRAVIA 3 series
models, as well as other older Sony TV models. For a personalized
Dolby Atmos® experience, a compatible BRAVIA TV is needed. Some
BRAVIA TV series may require a transmitter. More information:
https://www.sony.net/hav_faq.
10 IMAX Enhanced will be available via a future
firmware update. and requires SA-RS5 or SA-RS3S (For BRAVIA Theater
9/8) as rear speakers and SA-SW5 or SA-SW3 as a subwoofer.
11 Dolby Vision and Atmos content compatible with
streaming services or compatible content device connected via HDMI
input (sold separately).
12 IMAX® Enhanced feature will be available via a
future software update. IMAX® Enhanced certification is obtained
when used in combination with SA-RS5 or SA-RS3S rear speakers and
SA-SW5 or SA-SW3 subwoofer.
13 4K: 3840 x 2160. 8K: 7680 x 4320 pixels. Requires HDR compatible
content from supported streaming services or HDR compatible content
device connected via HDMI input (sold separately).
14 Game title supporting 4K/120fps and/or VRR required.
15 Interoperability and compatibility among
Bluetooth® devices vary.
16 Apple ID account required. Subscriptions may be
required to access certain content.
17 Download Spotify app at Google Play and the App
Store. Network services, content, and operating system and software
subject to terms and conditions and may be changed, interrupted, or
discontinued at any time and may require fees, registration, and
credit card information.
18 Visit https://www.sony.net/360RA/ to check
compatible hardware, application, and 360 Reality Audio streaming
service. 360 Reality Audio requires subscription to compatible
online music service and third-party terms, conditions, account,
and fees may apply. Network services, content, and operating system
and software subject to terms and conditions and may be changed,
interrupted, or discontinued at any time and may require fees,
registration, and credit card information.
19 360 Spatial Sound experience requires Bluetooth
connection and a compatible BRAVIA TV model (sold sep).
20 When the dedicated audio adaptor (supplied) and
the dedicated audio cable (supplied) are connected to the BRAVIA
Theater U, then the Bluetooth function and the call function cannot
be used.
21 Usage of recycled plastic:BRAVIA Theater Quad /
BRAVIA Theater Bar 9:approximately 55%, Bar 8:approximately 50%,
BRAVIA Theater U:approximately 40%.
22 Polyethylene terephthalate.
23 Except BRAVIA Theater U.
24 QR Code is a registered trademark of DENSO WAVE
INCORPORATED in Japan and in other
countries/regions.
25 Updating the mobile app to the latest version is
required. There may be instances where the voiceover does not
correctly read out content due to certain features or screen
elements. Download app at Google Play and the App Store. Network
services, content, and operating system and software subject to
terms and conditions and may be changed, interrupted, or
discontinued at any time and may require fees, registration and
credit card information.
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SOURCE Sony Electronics, Inc.