Bobby Berk’s Designs Now Available Through Tri Pointe Homes
06 Février 2024 - 3:00PM
Design expert, author and Emmy-winning TV host Bobby Berk and Tri
Pointe Homes® (NYSE: TPH), have launched Bobby Berk x Tri Pointe
Homes, and the first Berk-designed homes across America are now
available for purchase. The exclusive collaboration includes ten
interior design collections created exclusively by Berk for Tri
Pointe Homes (The BB Edit) - such as Luxe Bohemian, New
Mediterranean and Transitional Farmhouse. Tri Pointe Homes
communities in Charlotte, NC, Rancho Mission Viejo, CA and
Winchester, CA are the first to showcase the Berk-designed homes in
January 2024, with Berk-designed model homes slated to be released
in four more cities over the next year. By 2025, all of the 15
metro areas Tri Pointe Homes serves are expected to give Tri
Pointe’s customers access to The BB Edit designs. Specifically, it
is anticipated that people will be able to tour a Berk-designed Tri
Pointe model home as well as view Berk-selected finishes at a Tri
Pointe Homes Design Studio that could be used to personalize their
new home.
The journey begins with the Style Finder quiz, which lets
consumers find The BB Edit style that best suits them. With the
quiz, people answer a range of lifestyle and design preference
questions to help them define their unique design aesthetic. The
quiz then advises which of the ten BB Edit collections most matches
their personality, tastes and lifestyle, with styles ranging from
Zen Sanctuary to Classic Mid-Century.
“I believe that your personality should always be at the
forefront of the way your home looks and feels,” said Berk. “If
your home doesn’t work for you as an individual, who is it working
for? I encourage everyone to take the Style Finder quiz to find
your unique aesthetic and be inspired by the colors, textures and
vibes that will make your home your own. And if you need help doing
that, Tri Pointe Homes has a solution tailored for you!”
Each BB Edit style encompasses features to make a house a home -
from fixtures, to flooring, to furniture. Berk worked closely with
Tri Pointe Homes to conceptualize the ten design collections, which
reflect current and upcoming trends in home design - all with his
personality shining through. Berk selected fixtures and finishes,
including faucets, accent tiles for kitchen backsplashes and
bathrooms, countertops, flooring and more for each of the ten
collections. Berk’s selections also extend into home furnishings,
which are showcased online, in select model homes and are available
to purchase. Furniture selections include coffee tables, lounge
chairs, sectionals, beds – even details like artwork and rugs – and
were expertly selected to effortlessly work together.
The relationship between Berk and Tri Pointe Homes began in 2015
when the brand selected him to collaborate on the design of The
Responsive Home, two concept homes aimed at appealing to the
millennial homebuyer. Since then, Berk and Tri Pointe Homes have
worked together on individual projects throughout the U.S. In May
2023, the relationship was formalized with an exclusive multiyear
collaboration, from which Bobby Berk x Tri Pointe Homes was
born.
The first Bobby Berk x Tri Pointe Homes communities with model
homes available to visit are:
- Heatherly at Rancho Mission
Viejo in Orange County, CA - Now selling.
These three-story homes with 2-4 bedrooms and 2.5-3.5 bathrooms
have decks for maximum enjoyment of the outdoors, kitchen islands
and flex space. The BB Edit styles on view in the model homes are
Organic Modern, New Mediterranean and Serene Scandinavian.
Residents at Heatherly can enjoy easy access to shops and dining at
Rancho Mission Viejo as well as quick trips to the beach at Dana
Point or San Clemente. Prices from the low $1 millions.
- Context at Oakhurst in Charlotte,
NC - Now selling. Features three-story townhomes with
gourmet kitchens, luxury primary suites, balconies and home office
workspaces. Each home has 2-4 bedrooms and 2.5-4 bathrooms. Model
homes feature BB Edit styles Organic Modern, Classic Mid-Century
and Transitional Farmhouse. Context at Oakhurst is minutes away
from bustling Uptown Charlotte. Prices from the mid $400Ks.
- Luminary at
Outlook in Winchester, CA - Now selling.
These single-family homes feature single and two-story floorplans,
2-6 bedrooms, 2-4 bathrooms and details such as walk-in pantries
and flexible living spaces. BB Edit styles Transitional Farmhouse,
Textural Neutral, New Mediterranean and Updated Traditional are
showcased in the model homes. Luminary at Outlook is near San
Jacinto Mountains, Cleveland National Forest, Coachella Valley and
more for those looking for adventure. Prices from the high
$400Ks.
“At Tri Pointe Homes, we are proud of the life-changing design
options we deliver to customers across all price points and life
stages,” said Linda Mamet, chief marketing officer at Tri Pointe
Homes. “We are committed to helping our homebuyers achieve their
dream lifestyle. Collaborations, such as this one with Bobby Berk,
give customers innovative and unique options to accomplish this
result.”
The following cities can expect to see Bobby Berk x Tri Pointe
Homes communities in the next 12 months:
- Heatherly in Rancho Mission Viejo, California
- Context at Oakhurst in Charlotte, North Carolina
- Luminary at Outlook in Winchester, California
- Waterston Central in Gilbert, Arizona
- Hensley at Eisenhower Pointe in Alexandria, Virginia
- Mountaingate at Bickford in Bickford, California
- Glacier Pointe in Newcastle,
Washington
For updates on the collaboration and to learn more, visit
https://bobby-berk.tripointehomes.com/.
About Tri Pointe Homes®One of the largest
homebuilders in the U.S., Tri Pointe Homes, Inc. (NYSE: TPH)
is a publicly traded company and a recognized leader in customer
experience, innovative design, and environmentally responsible
business practices. The company builds premium homes and
communities in 10 states, with deep ties to the communities it
serves—some for as long as a century. Tri Pointe Homes combines the
financial resources, technology platforms and proven leadership of
a national organization with the regional insights, longstanding
community connections and agility of empowered local teams. Tri
Pointe has won multiple Builder of the Year awards, was named to
the 2024 Fortune World’s Most Admired
Companies™ list, is one of the 2023 Fortune 100 Best
Companies to Work For® and was designated as one of the 2023 PEOPLE
Companies That Care®. The company was also named as a Great
Place To Work-Certified™ company for three years in a row
(2021 through 2023), and was named on several Great Place To
Work® Best Workplaces lists in 2022 and 2023. For more
information, please visit TriPointeHomes.com.
About Bobby BerkEmmy-winning Bobby Berk is a
design expert and TV host known for his work transforming lives and
living spaces on Netflix’s Queer Eye. Bobby leads his eponymous
multi-faceted brand, including comprehensive lifestyle destination
BobbyBerk.com. His design firm has quickly become a leader in the
home building industry, and in 2020, Architectural Digest crowned
Bobby as one of the “most famous interior designers working today".
Most recently, Bobby released his first book, Right at Home: How
Good Design Is Good For The Mind, available now.
Photos accompanying this announcement are available
at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/c7ba7fc8-5e29-42bb-8072-9bbccecd23b5https://www.globenewswire.com/NewsRoom/AttachmentNg/e7b83e67-e25e-462f-806b-1176cc4c0336https://www.globenewswire.com/NewsRoom/AttachmentNg/a8e44fc2-e0dd-4e52-9a48-b917457a9278https://www.globenewswire.com/NewsRoom/AttachmentNg/137c2eac-a44b-4f65-94a3-b420b8ad8f85https://www.globenewswire.com/NewsRoom/AttachmentNg/0466fd13-dd76-45a5-903d-bc27c95c8c82https://www.globenewswire.com/NewsRoom/AttachmentNg/c4e795de-84b8-4479-95ff-2cbdb9ee3e16
CONTACT:
May Wildman, C+C for Tri Pointe Homes
mwildman@cplusc.com 702.301.8496
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