Cineplex Entertainment and RealD Sign Major Agreement for 175 3D Installations
22 Juillet 2008 - 1:00PM
Business Wire
Cineplex Entertainment and RealD announced today they have signed a
long-term agreement to install a minimum of 175 3D systems into
Cineplex Entertainment theatres across the country by December
2009, bringing RealD�s committed screen count to well over 5,500.
The commencement of the RealD rollout is dependent upon Cineplex
Entertainment entering into a digital deployment agreement to begin
the conversion to digital projection. �We are pleased to partner
with RealD, the leader in 3D technology,� said Ellis Jacob,
President and CEO, Cineplex Entertainment. �There is an exciting
slate of 3D films scheduled for release during the next 18 months
that includes DreamWorks Animation�s Monsters vs. Aliens in
addition to about a dozen other 3D films and this agreement will
allow us to provide even more guests across the country with the
most advanced digital 3D movie-going experience possible.� �We are
thrilled to be the 3D provider of choice for Cineplex
Entertainment,� said Michael Lewis, Chairman and CEO, RealD. �The
partnership brings next-generation 3D to even more cinemagoers
across Canada.� RealD is the global leader in 3D, with 90% of the
worldwide digital 3D market and 97% of the domestic market. RealD
is the most advanced digital 3D experience available in cinemas.
The RealD cinema experience is based upon visualization technology
used by NASA and Fortune 500 companies, and utilizes a circular
polarization system to create a vivid and immersive
three-dimensional picture. �2009 is truly shaping up to be the year
of 3D, in which exhibitors and film studios will join together to
provide moviegoers with a bigger and better experience at the
theatre than ever before,� said Jeffrey Katzenberg, CEO of
DreamWorks Animation (NYSE:DWA). �By this time next year we will be
closer than ever to seeing digital 3D become a mainstream reality
in theatres across North America.� �The good news just keeps coming
as moviegoers get even more access to 3D screens,� said Bruce
Snyder, President, 20th Century Fox Domestic Distribution. �With
Ice Age 3: Dawn of the Dinosaurs and James Cameron�s Avatar both
being released in 3D next year, we�re obviously committed to the 3D
format and couldn�t be more excited about RealD�s continued
expansion of its 3D technology and digitalization of theatres
globally.� Cineplex Entertainment currently has 41 RealD 3D systems
installed and will begin the rollout of the remaining systems into
its theatres later this year to bring the total to 175. The
majority of installations are expected to be completed in time for
the slate of 3D films being released in 2009. About RealD: RealD is
the global leader in 3D, bringing the most advanced digital 3D
experience to cinemas worldwide. RealD's next-generation
technology, deployed across the world's largest 3D platform in 27
countries, provides a stunningly realistic and immersive viewing
experience beyond the usual concepts of 3D cinema. The impact of 3D
upon today's moviemaking has been compared to the advent of color
film when once there was only black and white. Beyond cinema, RealD
is the worldwide inventor and provider of key stereoscopic
technologies used in science, manufacturing, marketing, and other
industries, with thirty years of scientific development behind its
systems. RealD's mission-critical 3-D visualization technologies
are used by organizations such as NASA, Pfizer, BMW, Boeing and
more. For more information, visit www.reald.com. About Cineplex
Entertainment LP: Headquartered in Toronto, Canada, Cineplex
Entertainment LP owns, leases or has a joint-venture interest in
132 theatres with 1,337 screens serving approximately 61 million
guests annually. Cineplex Entertainment LP is the largest motion
picture exhibitor in Canada operating the following brands: Cinema
City, Cineplex Odeon, Coliseum, Colossus, Famous Players, Galaxy,
SilverCity and Scotiabank Theatres. The units of Cineplex Galaxy
Income Fund, which owns approximately 76% of Cineplex Entertainment
LP, are traded on the Toronto Stock Exchange (symbol CGX.UN).
Cineplex (TSX:CGX)
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