Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the
“Company”) (TSX: EGLX), the leading gaming and media company in
North America, is pleased to announce that Luminosity Gaming, the
Company’s gaming and esports brand and one of the largest esports
organizations in the world, has seen a number of recent successes
in connection with its continued investment in highly engaged
gaming communities.
In January 2024, Luminosity hosted one of its
tentpole Super Smash Bros Ultimate events, Luminosity Makes Big
Moves 2024, at the New Yorker Hotel in New York City in partnership
with Even Matchup Gaming. The event was sponsored by Amazon MGM in
connection with its film, The Beekeeper, featuring Jason Statham,
and peaked at over 50,000 live concurrent viewers for the Winner’s
Semi-Final match that featured Luminosity’s very own competitors
Leonardo ‘MkLeo’ López Pérez and Gavin ‘Tweek’ Dempsey. The
three-day event had over 1,100 individuals competing in a variety
of competitions and brought in over 1,500 total live attendees.
The event was broadcasted for over 29 hours,
reached over 28 million minutes of total watch time and averaged
over 16,000 concurrent viewers throughout the duration of the
three-day broadcast across a variety of Twitch and YouTube
streams.
“Our live events and streams are the perfect
opportunity for brands to integrate in a meaningful and authentic
way,” commented Alex Gonzalez, Head of Luminosity Gaming. “With
brands looking for more than a logo slap, we were able to deliver
an integrated campaign for The Beekeeper that surrounded the event
in sponsored content in a way that felt authentic and added to the
viewing experience. Bee puns and bee suits had the chat buzzing and
led to the bee emoji being the number one chat emoji used
throughout the entire weekend.”
Luminosity has become a pillar of the Smash
community within the past year, hosting Super Major events,
operating the Luminosity Smash YouTube channel which has reached
over 10,000,000 organic views within its first six months of
launch, being the source for the unofficial community power
rankings via LumiRank, and representing a variety of the top
players, content creators, and casters from the Smash
community.
Luminosity’s recently announced return to Rocket
League has similarly yielded strong engagement across its initial
events. Luminosity’s new team, featuring former OpTic Gaming team
members Retals and MaJicBear, along with Cheese and Coach
RawGreg, has enjoyed immediate success, placing in the top 8 out of
905 competing teams in the first major North American qualifier.
Luminosity hosted a full-scale remote livestream production event
of its Rocket League team’s path through the Swiss portion of the
North American qualifier on February 3rd, 2024. The five-hour event
was hosted by previous RLCS hosts ‘Spaceman’ and Corelli, reaching
over 9,700 unique viewers who averaged over 49 minutes of watch
time per viewer.
With the popularity of Luminosity’s Rocket
League team, and the momentum from the team’s strong finishes,
Luminosity has recently introduced exciting new decals which can
allow Luminosity fans to show their support for the team in-game,
and which also provide additional sponsorship opportunities for
potential partners.
“These communities are highly engaged and
scalable,” commented Adrian Montgomery, interim Chief Executive
Officer of Enthusiast Gaming. “Not only do they yield strong
viewership, but the quality of these audiences is next to none.
They are attentive, they are dedicated and they are driven by a
sense of belonging and identity that creates a tremendous
opportunity for monetization through authentically integrated
campaigns and scalable revenue sources. We look forward to
continuing to grow these communities and to help bridge the gap for
sponsors seeking the best and most authentic ways to communicate
with these critical demographics.”
About Luminosity Gaming
Founded in 2015, Luminosity Gaming is an
Enthusiast Gaming brand and one of the largest gaming and esports
brands in the world. Luminosity Gaming has earned its reputation as
one of the world's most significant entities through its success in
numerous competitive games, a roster of popular content creators,
and commitment to growing the gaming and esports communities. This
dynamic blend of competitive excellence and content creation has
established Luminosity Gaming as a leader in the evolving landscape
of gaming.
About Enthusiast Gaming
Enthusiast Gaming is the leading gaming media
and entertainment company in North America, building the largest
platform for video game enthusiasts and esports fans to connect and
compete worldwide. Combining the elements of its five core pillars:
creators, content, communities, games, and experiences, Enthusiast
Gaming provides a unique opportunity for marketers to create
integrated brand solutions to connect with coveted Gen Z and
Millennial audiences. Through its proprietary mix of digital media,
content and gaming assets, Enthusiast Gaming continues to grow its
network of communities, reflecting the scale and diversity of
gaming enthusiasts today.
Contacts
Enthusiast Gaming – Felicia DellaFortuna, Chief Financial
OfficerInvestors: FNK IR – Rob Fink & Matt Chesler, CFA,
investor@enthusiastgaming.comMedia: press@enthusiastgaming.com
Forward-Looking Statements
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Often,
but not always, forward-looking information can be identified by
the use of words such as “plans”, “expects”, “is expected”,
“budget”, “scheduled”, “estimates”, “forecasts”, “intends”,
“anticipates”, or “believes” or variations (including negative
variations) of such words and phrases, or statements formed in the
future tense or indicating that certain actions, events or results
“may”, “could”, “would”, “might” or “will” (or other variations of
the forgoing) be taken, occur, be achieved, or come to pass.
Forward-looking statements in this news release include, but are
not limited to, statements regarding the Company’s future events
and strategic initiatives.
Forward-looking statements are based on
assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current
conditions, and expected future developments, including, but not
limited to, expectations and assumptions concerning: interest and
foreign exchange rates; capital efficiencies, cost saving and
synergies; growth and growth rates; the success in the esports and
gaming media industry; the Company’s growth plan, and judgment
applied in the application of the Company’s accounting policies and
in the preparation of financial statements in accordance with
applicable financial reporting standards. While Enthusiast Gaming
considers these assumptions to be reasonable, based on information
currently available, they may prove to be incorrect. Readers are
cautioned not to place undue reliance on forward-looking
statements. In addition, forward-looking statements necessarily
involve known and unknown risks, including, without limitation,
risks associated with general economic conditions; adverse industry
events; and future legislative, tax, and regulatory developments.
Readers are cautioned that the foregoing list is not exhaustive.
For more information on the risks, uncertainties, and assumptions
that could cause anticipated opportunities and actual results to
differ materially, please refer to the public filings of Enthusiast
Gaming which are available on SEDAR+ at www.sedarplus.ca. Readers
are further cautioned not to place undue reliance on
forward-looking statements as there can be no assurance that the
plans, intentions or expectations upon which they are placed will
occur. Such information, although considered reasonable by
management at the time of preparation, may prove to be incorrect
and actual results may differ materially from those anticipated.
Forward-looking statements contained in this news release are
expressly qualified by this cautionary statement and reflect our
expectations as of the date hereof, and thus are subject to change
thereafter. Enthusiast Gaming disclaims any intention or obligation
to update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by applicable law.
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
Photos accompanying this announcement are available at
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