Emma Weisberg Joins Parent Organization of
Canada's Fastest Growing
Automotive Company
TORONTO, Dec. 21, 2021 /PRNewswire/ - E Automotive Inc.
d/b/a E INC (TSX: EINC) (the "Company" or "E INC") today named
its first Chief Marketing Officer, Emma
Weisberg. Bringing nearly two decades of experience leading
marketing and sales for global brands, Weisberg is joining the
company's executive leadership team to bring a forward-thinking
approach on marketing strategies, rigorous analytics, and
purpose-driven communications in support of the company's strategic
plan.
"E INC is an innovative technology company transforming the way
automotive dealers buy, sell and manage inventory and thus
impacting the consumer car shopping experience as well," said
Weisberg. "I look forward to bringing my background in the tech
sector to help build and accelerate the brand to achieve its full
potential."
Weisberg spent eight years working her way up the marketing
ranks at Google before leaving to found Blinkbuggy, a mobile app
startup that raised more than $1
million and achieved market penetration in the top 100
markets nationwide. Weisberg then joined digital media technology
company Yieldbot as the senior vice president of marketplace
strategy before being named global CMO of Waze Ads and head of
consumer marketing for Waze North America, a community-driven GPS
and navigation app, where she drove global business marketing
and brand building.
As the publicly-traded parent company of EDealer and
EBlock, E INC is an automotive technology company on a mission to
optimize the online vehicle buying, selling, and management
experience. Ranked as one of the fastest growing technology
companies in North America, EBlock
is the premier remarketing platform for dealers, wholesalers, and
independent auctions, providing a tech-first platform with live
virtual lanes, set auction times, and an exciting, uncompromised
auction experience. EDealer is Canada's largest auto dealer website provider
and a proven leader in automotive inventory syndication, providing
technology that minimizes time required by dealers to reach
customers with consistent, accurate, merchandised inventory.
"Emma is a highly-experienced and talented marketer with a
proven track record of building and modernizing some of the world's
largest brands," said Jason
McClenahan, CEO of E INC. "With her extensive brand
transformation experience and data-driven background, we are
confident she will strengthen and propel E INC -- and thus EBlock
and EDealer -- to the next level."
Weisberg serves as a board member of WhyHunger and is a mentor
to seed-level ventures through Entrepreneurs Roundtable Accelerator
and to young professionals through Bonsai. She has presented to
audiences worldwide including at One-to-One E-Commerce in
Monaco, Coca Cola's Customer
Summit in Atlanta, and Adweek
LATAM in Mexico and has been
covered in leading publications such as Bloomberg, Forbes, Inc.
Magazine, and TechCrunch.
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content:https://www.prnewswire.com/news-releases/former-waze-and-google-executive-named-chief-marketing-officer-at-e-inc-301449235.html
SOURCE E Inc.
