Zomedica Completes Internal “Launch Team” for Upcoming TRUFORMA™ Commercialization
07 Décembre 2020 - 12:01PM
Zomedica Corp. (NYSE American: ZOM) (“Zomedica” or the “Company”),
a veterinary health company creating point-of-care diagnostics
products for dogs and cats, today announced that, with the hiring
of Debra Rock to lead the Company’s Marketing Department, its
internal commercial leadership team is complete.
Joining Zomedica as Senior Director of
Downstream Marketing & Communications is Debra Rock. Ms. Rock
is an experienced marketing and communications professional, having
served in leadership positions in both the human and animal health
industries. This experience includes roles at both AngioDynamics, a
leading provider of minimally invasive medical devices used by
professional healthcare providers for vascular access, surgery,
peripheral vascular disease and oncology, and Pet Partners, where
she oversaw the marketing efforts of a veterinary practice company
with more than sixty affiliated hospitals of varying sizes and
specialties located throughout the United States. Ms. Rock holds a
B.A. in Communications from Brigham Young University and an MBA in
Marketing from the State University of New York at Albany.
Ms. Rock joins Mike Schilk and Bonnie Bragdon at
Zomedica. Mr. Schilk, Vice President of Sales, has demonstrated
medical sales leadership over the past twenty-five years first at
Pfizer Inc., then at Abbott Laboratories where he was responsible
for the growth and development of more than 100 sales professionals
and managers serving a $300 million business unit, followed by
positions as Vice President of Sales & Business Development at
I4cInnovations and General Manager US & International
Endodontics at SS White Dental. Mr. Schilk joined Zomedica in 2018,
and has been essential in building the internal sales organization
in anticipation of the commercial release of TRUFORMA™.
Dr. Bragdon joined Zomedica in 2019 as Vice
President of Veterinary Affairs. Dr. Bragdon is a licensed
veterinarian, having earned her Doctorate of Veterinary Medicine
& Master of Science, as well as a Master of Veterinary Clinical
Science, from The Ohio State University. Her more than twenty years
of experience in the animal health profession includes practicing
as a veterinarian, followed by positions of increasing
responsibility at Abbott Animal Health (acquired by Zoetis), BonVet
Animal Health, and Merck Animal Health. Ms. Bragdon has made
significant contributions to both the veterinary affairs and
marketing capabilities of Zomedica surrounding the development of
TRUFORMA.
“I could not be more pleased to have such a
capable and experienced team of professionals leading our
commercialization efforts,” commented Brük Herbst, Chief Commercial
Officer of Zomedica. “Bonnie and Mike have proven invaluable during
their time at Zomedica in preparing a first-class plan surrounding
TRUFORMA. As we move into 2021 and the anticipated launch of our
first product at the end of March, I have complete confidence in
Bonnie, Mike and Deb’s capabilities to lead us to commercial
success.”
Protected by approximately 70 issued and pending
patents, the TRUFORMA diagnostic platform uses Bulk Acoustic Wave
(“BAW”) technology, developed by Qorvo (NASDAQ: QRVO), to provide a
non-optical and fluorescence-free detection system for use at the
point-of-care. BAW technology, also used in cell phones and in the
world’s most advanced radar and communications systems, is an
extremely reliable and precise technology. Zomedica expects to
begin commercial sales of TRUFORMA on March 30, 2021.
About ZomedicaBased in Ann Arbor,
Michigan, Zomedica (NYSE American: ZOM) is a veterinary health
company creating products for dogs and cats by focusing on the
unmet needs of clinical veterinarians. Zomedica’s product portfolio
will include innovative diagnostics and medical devices that
emphasize patient health and practice health. It is Zomedica’s
mission to provide veterinarians the opportunity to increase
productivity and grow revenue while better serving the animals in
their care. For more information, visit www.ZOMEDICA.com.
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Investor Relations Contact: PCG Advisory Kirin
Smith, Presidentksmith@pcgadvisory.com+1 646.863.6519
Zomedica Pharmaceuticals (TSXV:ZOM)
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