ABVG Affinity Beverage Group Inc (CE)

Encounter Technologies (Pink Sheets:ENTI) announced today that its CEO, Rick Dibiase has stepped down to be replaced by Strategic Rare Earth Metals (Pink Sheets:SREH) CEO, Anthony Dibiase, who holds a Business Management and Economics degree from the University of Virginia.

ENTI board executives feel that Anthony's 19 years of experience as the founder and owner of companies at the cutting edge of advertising sales, marketing, and digital promotion for the banking, publishing, and pharmaceutical industries, is a worthy foundation for his position as CEO. As well, that this will be a necessary and, overall, beneficial step to accommodate the company's precipitated growth in Q3 which is expected to continue through 2011.

The company is confident in the new CEO's diligence as ENTI launches into the Internet Yellow Pages Publishing Industry while MusicMatrix follows through on a strategic string of celebrity spokespersons, such as the recently announced deal with Ne-Yo.  A national DISH network campaign and an aggressive web/media campaigns with social media tie-ins is in the works. This will be spearheaded by a top-tier PR firm which specializes in the music industry worldwide.

Anthony will remain on board as CEO of SREH and it has been unanimously agreed that his helming ENTI will be mutually beneficial, "due to the inherent synergies that exist between the two," including SREH mobile2earth's iphone app capabilities for ENTI's MusicMatrix and IYP Platform, and ENTI building the Doctor2Doctor social platform for Scientific News International, a sub of SREH.  

"Our main focus in moving forward will be to work to identify any areas within the company that need improvement to compliment our evident strengths and recent success, toward exponentially enhancing these attributes. That said, we are in tune with shareholder sentiment and are performing this move, for the most part, to organize the company toward increased transparency and accessibility as well as market confidence and appeal," states A. Dibiase. "To all shareholders of ENTI and SREH, we have heard your constructive concerns and positive feedback and are responding as appropriate. Thank you for your input and continued support!"

He continues, "For example, the company's websites will be updated to be altogether informative and user-friendly, with direct contact to company representatives and updated filings to OTCMarkets, with verifiable news releases and accurate timelines set forth therein. We are initiating the development of improved investor relations with an objective outside provider, and in-house customer service to facilitate accessibility and organization for our investors and customers in this new Encounter group of companies."

Executives are confident that Anthony's position as CEO for both ENTI and SREH will allow him to harness these synergies efficiently in guiding both companies to new levels with project permeation worldwide toward increased revenues.

ENTI's former CEO, Rick Dibiase, whose passion has always been with Encounter's dynamic web-based MusicMatrix, will be on board to take a hands-on approach to maximize MusicMatrix potential as the major success it has for which it has been positioned with videos from the world's largest music companies and record labels and an agreement with superstar Ne-Yo as spokesperson.  

"It's big," states Dibiase, "and this is just the beginning. I feel my skills are put to better use as a project consultant for ENTI, particularly with MusicMatrix, which we feel will become a profitable, household name, with an influx of additional features and subscribers as we continue to progress. It's with full confidence that I relinquish my position to Tony, who first and foremost, is family, but further, an impressive entrepreneur in every sense of the word with the executive background and proven success to suit this position. I do believe firmly that his work will have a positive impact for all involved, including executives and shareholders alike."

CONTACT:  Gerrard Hollister Investor Relations
          +1 (310) 909-7988
          IR@GerrardHollister.com