Bravo! Foods Announces First Shipments to Mexico and Puerto Rico
07 Août 2006 - 3:30PM
PR Newswire (US)
NORTH PALM BEACH, Fla., Aug. 7 /PRNewswire-FirstCall/ -- Bravo!
Foods International Corp. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a
brand development and marketing company that manufactures, promotes
and distributes vitamin- fortified, flavored milk drinks and other
beverages announced today that it had begun product shipments to
Mexico and Puerto Rico. In mid-July Bravo! shipped nine truckloads,
or 35,640 cases of MILKY WAY(R) Slammers(R) 9-Packs, to Laredo,
Texas for export to Wal-Mart's 72 Sam's Clubs locations in Mexico.
The Sam's Clubs' in Mexico will initially carry the MILKY WAY(R)
Slammers(R) milk products, but Bravo! anticipates increasing the
number of SKUs distributed to these locations during 2007. Also
outside the United States, Bravo! has begun product shipments to
Puerto Rico. The Company will be utilizing the local Coca-Cola
distributor in Puerto Rico to get the product to market. The
company shipped approximately 3,200 cases consisting of: 1) MILKY
WAY(R) Slammers(R), 2) 3 MUSKETEERS(R) Slammers, 3) Strawberry
STARBURST(R) Slammers(R) Fruit and Creme Smoothies and 4) Orange
STARBURST(R) Slammers(R) Fruit and Creme Smoothies to Puerto Rico.
Products are expected to be sold in all retail channels. Roy
Warren, Bravo! Foods International's Chief Executive Officer,
commented, "We are extremely pleased to have begun shipments of our
product to these new markets. We are confident that both Mexico and
Puerto Rico will be excellent sell-through markets for our
products." Added Mr. Warren, "Over time, we intend to add
additional SKUs as well as expand our distribution locations in
both Mexico and Puerto Rico." About the Company Bravo! Foods
International Corp. develops, brands, markets, distributes and
sells nutritious, flavored milk products throughout the 50 United
States, Great Britain and various Middle Eastern countries.
Bravo!'s products are available in the United States and
internationally through production agreements with regional aseptic
milk processors and are currently sold under the brand names
Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are
available nationwide in popular chains such as: 7-Eleven, A&P,
Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway,
Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified,
Waldbaums and Walgreens. Many of Bravo! Foods' Slammers(R) lines of
shelf-stable, single-serve milk drinks are co-branded through
exclusive partnerships with Masterfoods, a division of Mars
Incorporated, General Mills and MD Enterprises (Moon Pie(R)),
providing superior name recognition packaged with quality,
great-tasting drinks. On November 1, 2005, Coca-Cola Enterprises,
Inc. began distribution of the Slammers(R) Masterfoods line, as
well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM)
products, under a Master Distribution Agreement with Bravo! For
more information, visit: http://www.bravobrands.com/ . About
Masterfoods USA Masterfoods USA, the United States food, snack and
pet care operations of Mars, Incorporated, is one of the world's
leading food manufacturers. With more than $5 billion in annual
sales, the combined food, snack and pet care segments are a symbol
of excellence for quality brands. Headquartered in Hackettstown,
NJ, Masterfoods USA employs more than 7,000 associates in the
United States, with 15 manufacturing facilities nationwide. The
company owns some of the world's favorite brands including
M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand,
PEDIGREE(R) Brand Food for Dogs, WHISKAS(R) Brand Food for Cats.
Forward Looking Statements Safe Harbor under the Private Securities
Litigation Reform Act of 1995: The statements which are not
historical facts contained in this press release are
forward-looking statements that involve certain risks and
uncertainties including but not limited to risks associated with
the uncertainty of future financial results, regulatory approval
processes, the impact of competitive products or pricing,
technological changes, the effect of economic conditions and other
uncertainties as may be detailed in the Company's filings with the
Securities and Exchange Commission. Investor Relations Contact:
Integrated Corporate Relations Kathleen Heaney (203) 803-3585
Company Contact Jeffrey J. Kaplan, Chief Financial Officer (561)
625 1411 DATASOURCE: Bravo! Foods International Corp. CONTACT:
Jeffrey J. Kaplan, Chief Financial Officer, Bravo! Foods,
+1-561-625-1411; or investors, Kathleen Heaney, Integrated
Corporate Relations, +1-203-803-3585, for Bravo! Foods Web site:
http://www.bravobrands.com/
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