Bravo! Brands Signs Licensing Agreement with Organic Valley(R) for New Milk Product Line
26 Octobre 2006 - 3:35PM
PR Newswire (US)
NORTH PALM BEACH, Fla., Oct. 26 /PRNewswire-FirstCall/ -- Bravo!
Brands, Inc., formerly Bravo! Foods International Corp. (OTC:BRVO)
(BULLETIN BOARD: BRVO) , a brand development and marketing company
that promotes and distributes vitamin- fortified, flavored milk
drinks and other beverages, announced today that it had signed a
licensing agreement with Cooperative Regions of Organic Producer
Pools ("CROPP") to license its brand, Organic Valley(R), in a new
product line of aseptic packaged organic fluid milk products. The
initial agreement between Bravo! and Organic Valley is an Evergreen
agreement with automatic renewals each year and a 12 month
termination notice. The two companies -- Bravo! and Organic Valley
-- will jointly produce organic shelf stable dairy based
single-serve beverages. The initial rollout of this product will be
through the Coca-Cola Enterprises (CCE) distribution channels to
the education and vending machine market. Additionally, Organic
Valley will use its existing network and channel relationships,
where applicable, to sell the Bravo!-Organic Valley products.
Additional sales into the Drug and Convenience channels will be
managed by Bravo! based upon available organic milk volume as well
as results in the education channel. Initially, the licensed
product will be 1% low-fat milk. Additional flavors such as 1%
chocolate milk, vanilla and berry flavors are expected to be
introduced over time. Bravo! and Organic Valley have agreed to
initial volume targets during year one, with increases annually
based on prior year sales volume over the term of the agreement.
The two companies have also agreed to work together to develop soy
shelf stable milk beverages. Roy Warren, Bravo! Foods International
Chief Executive Officer commented, "Our licensing agreement with
Organic Valley represents a logical extension of our product line.
Our intent is to have a full product line which would include
various berry flavors as well as chocolate in addition to a
soy-based product. We are very excited to have Organic Valley as a
partner as the Organic Valley name is well recognized and highly
regarded by consumers. " About the Company Bravo! Brands Inc.
develops, brands, markets, distributes and sells nutritious,
flavored milk products throughout the 50 United States, Great
Britain and various Middle Eastern countries. Bravo!'s products are
available in the United States and internationally through
production agreements with regional aseptic milk processors and are
currently sold under the brand names Slammers(R) and Bravo!(TM).
Bravo!'s Slammers(R) products are available nationwide in popular
chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores,
Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite,
Speedway, SuperTarget, Unified, Waldbaums and Walgreens. Many of
Bravo! Brands' Slammers(R) lines of shelf-stable, single-serve milk
drinks are co-branded through exclusive partnerships with
Masterfoods, a division of Mars Incorporated, General Mills and MD
Enterprises (Moon Pie(R)), providing superior name recognition
packaged with quality, great-tasting drinks. On November 1, 2005,
Coca-Cola Enterprises, Inc. began distribution of the Slammers(R)
Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro
Slammers(TM) products, under a Master Distribution Agreement with
Bravo! For more information, visit: http://www.bravobrands.com/.
Company Contact Jeffrey J. Kaplan, Chief Financial Officer (561)
625-1411 Investor Relations Contact: Integrated Corporate Relations
Kathleen Heaney (203) 803-3585 DATASOURCE: Bravo! Foods
International Corp. CONTACT: Jeffrey J. Kaplan, Chief Financial
Officer of Bravo! Foods International Corp., +1-561-625-1411; or
Investor Relations, Kathleen Heaney, Integrated Corporate
Relations, +1-203-803-3585 Web site: http://www.bravobrands.com/
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