- Revenue Increases 58% NORTH PALM BEACH, Fla., Nov. 14 /PRNewswire-FirstCall/ -- Bravo! Brands Inc. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced today that total revenue for third quarter 2006 was $5.1 million, an increase of 58% over third quarter 2005 revenue of $3.2 million. The increase in revenue for the three months ended September 30, 2006 was the result of an increase in market penetration and distribution of the Company's products through Coca-Cola Enterprises. Bravo! reported a $10.5 million loss from operations in the third quarter 2006 as compared to a $1.6 million loss from operations for the third quarter 2005. Higher general and administrative expenses as well as increased selling expense was the cause for the decrease in operating income. The company reported a net loss applicable to common shareholders of $1.7 million for the three months ended September 30, 2006 as compared to net income of $17.5 million in the same period of prior year. In the third quarter of 2006, the Company reported derivative income of $11.1 million as compared to derivative income of $23.3 million in the comparable period of the prior year. Net loss per share was $0.01 in the third quarter 2006 as compared to earnings per share of $0.15 for the three months ended September 30, 2005. Weighted average shares outstanding increased to 194.5 million shares in the third quarter 2006 from 113.7 million shares in the third quarter 2005. The increase in the number of weighted average shares outstanding was attributable to the exercise of warrants and private placement financings. Roy Warren, Chief Executive Officer, commented, "With increased capacity coming on line during the third quarter, we were able to significantly increase our sales. Because of the increased capacity we were also able to more aggressively market our flavored milk products helping to build brand awareness." Added, Mr. Warren, "We are extremely pleased to have our SB-2 Registration Statement declared effective by the SEC. This enabled the Company to receive the remaining $15 million from the company's recent private placement financing. The receipt of these funds, combined with our recently announced increased production capacity from Hood, positions the Company well for the fourth quarter, and as we move into 2007 we are equally excited about the opportunities ahead." Additional information can be found in Bravo! Brands Inc. Current Report on Form 10-QSB filed with the Securities and Exchange Commission on November 14, 2006. Conference Call Bravo! will host a conference call on November 14, 2006 at 4:30 p.m. Eastern Time to discuss these results. Roy G. Warren, the Company's Chief Executive Officer, and Jeffrey J. Kaplan, the Company's Chief Financial Officer, will be hosting the call. The call in number for today's call is 877-407-9205 (International: 201-689-8054). No Passcode required. The call will be webcast and can be accessed from the company's website at http://www.bravobrands.com/ with the webcast link available under the investor section. If you are unable to participate on the live call, a replay will be available until November 16, 2006 at 11:59 p.m. Eastern Time and can be accessed by dialing 877-660-6853 (International: 201-612-7415); enter account number 286; conference identification number 219963. The webcast will be archived on the Company's website. About the Company Bravo! Brands Inc. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens. Many of Bravo! Brands' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, General Mills and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks. On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo! For more information, visit: http://www.bravobrands.com/ Forward Looking Statements Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Investor Relations Contact Integrated Corporate Relations Kathleen Heaney (203) 803-3585 Company Contact Jeffrey J. Kaplan, Chief Financial Officer (561) 625-1411 DATASOURCE: Bravo! Brands Inc. CONTACT: Investor Relations, Kathleen Heaney of Integrated Corporate Relations, +1-203-803-3585; or Company Contact, Jeffrey J. Kaplan, Chief Financial Officer of Bravo! Brands Inc., +1-561-625-1411 Web site: http://www.bravobrands.com/

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