NEW YORK, March 21 /PRNewswire-FirstCall/ -- Over the past few years, Sports Concepts Inc. (OTC:SCPT) has been developing relationships with various sports affiliates, professional athletes and sporting legends, famous musicians and entertainers, as the company continues its efforts to obtain new licensing agreements and the development of its product lines. (Logo: http://www.newscom.com/cgi-bin/prnh/20070321/CLW014LOGO) In addition, Ms. Michelle Thomas, President of Sports Concepts, has been working on establishing relationships with sales representatives along with marketing and branding companies, so that when the time comes Sports Concepts will have all avenues aligned in which to distribute their products to the general public. "Working with these entertainers, musicians, and sports legends that we are presently in negotiations with will not only be the first stars on Sports Concepts walk of fame if you will, but it is our pleasure to work with such incredible talent knowing what kind of benefit they will bring to our company and shareholders," stated Mr. Vic Mason CEO and founder of Sports Concepts. Sports Concepts cannot reveal any names or companies until they obtain the full rights to do so. The company does not want to jeopardize any negotiations that are currently ongoing by acting too hastily. Sports Concepts will continue to keep the public updated as these negotiations proceed and once agreements are reached, the identities will be revealed. About Sports Concepts Inc.: A Scottsdale, Arizona-based sports marketing company that continues to focus on developing, acquiring, and marketing products for licensing and distribution with professional sports leagues, major retailers, and other venues through professional sales companies. Sports Concepts suite of products include but are not limited to interactive sports toys, licensed sports products and apparel, collectors items and memorabilia, shoes, foods products, product lines appealing to the fan base of professional, collegiate, and youth sports leagues. Safe Harbor Statement This press release may contain forward-looking statements covered within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply and demand conditions, and other expectations, intentions and plans contained in this press release that are not historical fact and involve risks and uncertainties. Our expectations regarding future revenues depend upon our ability to develop and supply products, which we may not produce today and that meet defined specifications. When used in this press release, the words "plan," "expect," "believe," and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in pervasive markets. http://www.newscom.com/cgi-bin/prnh/20070321/CLW014LOGO http://photoarchive.ap.org/ DATASOURCE: Sports Concepts Inc. CONTACT: Michelle Thomas, President, Sports Concepts Inc., +1-480-202- 4641, ; or Alex Livak, Investor Relations, +1-347-813- 4664, Web site: http://www.sportsconceptsincorporated.com/

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