Chrysler Group and Carfax Partner to Add Value for Certified Pre-Owned Vehicle (CPOV) Customers
06 Janvier 2006 - 6:36PM
PR Newswire (US)
AUBURN HILLS, Mich., Jan. 6 /PRNewswire-FirstCall/ -- In an effort
to provide customers with value-added information and to further
differentiate its Certified Pre-Owned Vehicle (CPOV) brand from
within the used-vehicle industry, Chrysler Group recently announced
the addition of a full Carfax Vehicle History Report for customers
of its Five Star dealerships in the U.S. In addition to a
comprehensive list of vehicle qualification requirements, this
vehicle history check allows Chrysler Group dealerships to select
the best products for its highly successful CPOV program. Another
benefit of the Chrysler Group/Carfax partnership targets online
consumers. When customers shop for Chrysler, Jeep(R) and Dodge CPO
vehicles online, they can obtain a free Carfax Vehicle History
Report at the CPOV Web site http://brandspankinused.com/ or at
http://carfax.com/ . This free service is also available for
Chrysler Group CPOV products on independent used-vehicle search
venues such as Autotrader.com(R) and Cars.com(R). "This is yet
another step to ensure a unique and premium Chrysler, Jeep and
Dodge CPOV product for our customers," said Ray Fisher, Chrysler
Group Vice President - Sales, Service and Parts Operations. "As a
result of this program enhancement, our Five Star dealers now offer
the most comprehensive vehicle screening process in the certified
pre-owned business." Marketed as "Brand Spankin' Used(TM),"
Chrysler Group's CPO vehicles are sold only through Chrysler, Jeep
and Dodge dealerships which have earned the Five Star
Certification. Five Star Certification is a comprehensive
validation of the dealership's facilities, operational processes,
salesperson and technician training accreditation as well as
customer satisfaction survey ratings. Approximately 2,400 Chrysler
Group dealerships in the U.S. are certified Five Star dealers.
DATASOURCE: Chrysler Group CONTACT: Christina Biache,
+1-248-512-9414, , or Brian Vincent, +1-248-427-7113, , both of
Chrysler Group Web site: http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://brandspankinused.com/
http://carfax.com/
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