Ocean Lifestyle and Performance Brand Makes
Waves with New Retail Doors in New Markets
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of
core activewear, lifestyle apparel, and on-demand digital print
strategies, is pleased to announce the continued expansion of its
Salt Life® brand’s retail footprint through the opening of three
new retail locations. These new doors include the brand’s first
location in Virginia as well as two additional Florida locations
and represent the next phase in Salt Life's branded retail strategy
offering both full-price and outlet options that cater to a wide
audience eager to explore its range of high-quality ocean
performance and lifestyle gear. Salt Life will finish 2023 with a
total of seven new retail stores, including full-price and outlet
stores in the following markets:
- Pembroke Pines, FL - February 2023
- Long Branch, NJ - April 2023
- Riverhead, NY - July 2023
- Deer Park, NY - July 2023
- Pompano Beach, FL - October 2023
- St. Augustine, FL - October 2023
- Williamsburg, VA - December 2023
Upon the December 2023 opening of its Williamsburg, Virginia
location, Salt Life will operate an impressive total of 28 retail
stores, including 15 full-price stores and 13 outlet stores across
the country comprising over 55,000 square feet of retail floor
space. The new location in Pompano Beach, Florida will also house a
state-of-the-art content studio and multi-media broadcast platform
for the Sport Fishing Championship (SFC), the governing body of
saltwater tournament fishing, in connection with Salt Life’s
unprecedented 10-year sponsorship agreement to serve as its
official apparel and sunglasses provider.
“Continued expansion of our retail presence is an important
piece of our omnichannel strategy and an exhilarating step forward
for Salt Life, allowing us to bring the Salt Life experience to
ocean enthusiasts in markets across the country,” said Jeff
Stillwell, Salt Life Group President. “Our new stores are more than
just retail storefronts; they are vibrant spaces where customers
can immerse themselves in the salty lifestyle and experience our
passion for all things on the water.”
Robert W. Humphreys, Chairman and Chief Executive Officer of
Delta Apparel, Inc., commented, “We are excited to see Salt Life
provide more and more consumers with the opportunity to experience
the brand in the amazing retail environments our team continues to
develop. Sales in Salt Life’s retail channel are among the most
profitable sales across our entire company and the consistent gains
we see in key metrics such as conversion rate and transaction value
continue to affirm our significant investment in this area.”
About Salt Life
Salt Life® is a leading ocean lifestyle brand embracing those
who love fishing, diving, surfing, beach fun, sun-soaked
relaxation, and everything in between. Founded in 2003 by four avid
watermen from Jacksonville Beach, Florida, Salt Life has grown
through widespread distribution and coast-to-coast retail stores.
The brand's professional roster boasts numerous athletes,
sportsmen, and other ambassadors in the fishing, surfing, diving,
and music worlds. Salt Life offers omnichannel consumer engagement
through their YouTube Channel, Instagram, Facebook, in-store
activations, and The Daily Salt content portal, which includes the
Above & Below: a Salt Life Podcast and Charter Captains and
Surf Instructor Directories.
Salt Life products are available to consumers at
www.saltlife.com, in surf shops, specialty stores, department
stores, and sporting goods retailers, as well as at Salt Life's
various branded retail stores. The brand's flagship store is in
Jacksonville Beach, Florida, where the term "Salt Life" was coined
20 years ago.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating subsidiaries
DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically
integrated, international apparel company that designs,
manufactures, sources, and markets a diverse portfolio of core
activewear and lifestyle apparel products under the primary brands
of Salt Life®, Soffe®, and Delta. The Company is a market leader in
the direct-to-garment digital print and fulfillment industry,
bringing proprietary DTG2Go technology and innovation to customer
supply chains. The Company specializes in selling casual and
athletic products through a variety of distribution channels and
tiers, including outdoor and sporting goods retailers, independent
and specialty stores, better department stores and mid-tier
retailers, mass merchants and e-retailers, the U.S. military, and
through its business-to-business e-commerce sites. The Company’s
products are also made available direct-to-consumer on its websites
at www.saltlife.com, www.soffe.com and www.deltaapparel.com as well
as through its branded retail stores. The Company’s operations are
located throughout the United States, Honduras, El Salvador, and
Mexico, and it employs approximately 6,800 people worldwide.
Additional information about the Company is available at
www.deltaapparelinc.com.
Cautionary Note Regarding Forward-Looking Statements
This press release may contain “forward-looking” statements that
involve risks and uncertainties. Any number of factors could cause
actual results to differ materially from anticipated or forecasted
results, including, but not limited to, the general U.S. and
international economic conditions; the impact of the COVID-19
pandemic and government/social actions taken to contain its spread
on our operations, financial condition, liquidity, and capital
investments, including recent labor shortages, inventory
constraints, and supply chain disruptions; significant
interruptions or disruptions within our manufacturing, distribution
or other operations; deterioration in the financial condition of
our customers and suppliers and changes in the operations and
strategies of our customers and suppliers; the volatility and
uncertainty of cotton and other raw material prices and
availability; the competitive conditions in the apparel industry;
our ability to predict or react to changing consumer preferences or
trends; our ability to successfully open and operate new retail
stores in a timely and cost-effective manner; the ability to grow,
achieve synergies and realize the expected profitability of
acquisitions; changes in economic, political or social stability at
our offshore locations or in areas in which we, or our suppliers or
vendors, operate; our ability to attract and retain key management;
the volatility and uncertainty of energy, fuel and related costs;
material disruptions in our information systems related to our
business operations; compromises of our data security; significant
changes in our effective tax rate; significant litigation in either
domestic or international jurisdictions; recalls, claims and
negative publicity associated with product liability issues; the
ability to protect our trademarks and other intellectual property;
changes in international trade regulations; our ability to comply
with trade regulations; changes in employment laws or regulations
or our relationship with employees; negative publicity resulting
from violations of manufacturing standards or labor laws or
unethical business practices by our suppliers and independent
contractors; the inability of suppliers or other third-parties,
including those related to transportation, to fulfill the terms of
their contracts with us; restrictions on our ability to borrow
capital or service our indebtedness; interest rate fluctuations
increasing our obligations under our variable rate indebtedness;
the ability to raise additional capital; the impairment of acquired
intangible assets; foreign currency exchange rate fluctuations; the
illiquidity of our shares; price volatility in our shares and the
general volatility of the stock market; and the other factors set
forth in the "Risk Factors" contained in our most recent Annual
Report on Form 10-K filed with the Securities and Exchange
Commission and as updated in our subsequently filed Quarterly
Reports on Form 10-Q. Except as may be required by law, Delta
Apparel, Inc. expressly disclaims any obligation to update these
forward-looking statements to reflect events or circumstances after
the date of this press release or to reflect the occurrence of
unanticipated events.
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version on businesswire.com: https://www.businesswire.com/news/home/20231120209763/en/
Company Contact: Justin Grow, 864-232-5200 x6604
investor.relations@deltaapparel.com Investor Relations: ICR, Inc.
Tom Filandro, 646-277-1235
Delta Apparel (AMEX:DLA)
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