STOCKHOLM, Dec. 7, 2022 /PRNewswire/ -- The Board of
Directors of Pricer has appointed Magnus
Larsson President and CEO of Pricer AB, after having served
as acting CEO since February this year.
"The entire board and I are very happy to announce that
Magnus Larsson has accepted the
position of CEO of Pricer. During his nine months as acting CEO, he
has demonstrated strong commitment and leadership, and the ability
to build a successful organization and act with the speed that is
required today. We are convinced that he has got what it takes to
lead the company in a highly competitive market, drive profitable
growth, and reach the ambitious targets that Pricer has set for
2025," says Knut Faremo, Chairman of the Board of Pricer.
"I am extremely happy and proud to have been appointed CEO of
Pricer. During the period as acting CEO I have started the
transformation of the company building a strong sales organization,
strengthened partner relationships, and setting the direction
moving forward. I am convinced that Pricer's solutions play an
important role, both for store efficiency and greater sales, and
for better shopping experiences as retail is increasing its
automation and digitalization. Together with all our committed and
talented employees, I look forward to continuing to develop the
business, reach our targets and bring renewed focus to market
success," says Magnus Larsson,
President and CEO of Pricer.
Magnus Larsson joined Pricer in
2019 as Vice President Customer Operations and member of the
executive management team. He has an engineering degree from KTH
Royal Institute of Technology in Stockholm and more than 20 years of experience
in senior positions, globally, regionally, and locally, at
international companies within product and service operations,
especially in the telecom industry at companies such as Nokia,
Sonera, and Edgeware.
For further information, please contact:
Knut Faremo, Chairman of the Board, +33 7 72 27
15 08
Magnus Larsson, President and CEO,
+46 70 431 68 51
info@pricer.com
Every care has been taken in the translation of this
document. In the event of discrepancies, the Swedish original will
supersede the English translation.
About Pricer
Pricer is a leading global technology company serving the
rapidly growing smart retail market with in-store digital solutions
that enhance both store performance and the shopping experience.
Through electronic shelf labels, advanced technology, such as
optical wireless communication and AI, and continuous innovation,
Pricer offers the foundation for in-store communication and
efficiency. The industry leading Pricer platform delivers benefits
from 30 years of deployment experience and is fast, robust,
interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq
Stockholm. For further information, please
visit www.pricer.com
The following files are available for download:
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https://mb.cision.com/Main/715/3678878/1720900.pdf
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2022-12-07_Pricer
CEO_ENG
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