19 February 2024
Moneysupermarket.com Group PLC
preliminary results for the year ended 31 December 2023
Record revenue and continued
strong strategic progress
Year ended 31 December
|
2023
|
2022
|
Growth %
|
Group revenue
|
£432.1m
|
£387.6m
|
11
|
EBITDA *
|
£131.9m
|
£115.5m
|
14
|
Profit after tax
|
£72.3m
|
£69.3m
|
4
|
Adjusted basic EPS **
|
16.0p
|
14.4p
|
12
|
Basic EPS
|
13.5p
|
12.7p
|
6
|
Operating cashflow
|
£102.2m
|
£104.4m
|
(2)
|
Net debt ***
|
(£19.8m)
|
(£39.0m)
|
(49)
|
Dividend per share
|
12.1p
|
11.7p
|
3
|
Strategic highlights
· Helped households save an estimated record £2.7bn
· Data
transformation complete, proprietary Dialogue data platform
powering 76% of MSM user enquiries on core product lines
· Common technology platform supporting ability to scale whilst
simplifying our operations
· Expanded offering with membership-based customer
propositions: MSM SuperSaveClub, MSE App and Quidco
· Incremental provider propositions launched and grown: B2B,
Tenancy and "Market Boost" data services
· Ranked first in the Technology sector on the FTSE Women
Leaders Review report; ranked fifth in The Inclusive Top 50 UK
Employers list
Financial highlights
· Record revenue at £432m, despite no material revenue from
energy switching
· 11%
revenue growth led by exceptional trading in Insurance, supported
by efficient acquisition and retain and grow strategy
· EBITDA up 14%, ahead of revenue growth, to £132m with margins
expanded to 31% demonstrating continued robust cost
management
· Adjusted basic EPS up 12%
· Operating cashflow before tax increased 7%, following the
increase in tax rates operating cashflow after taxes are down
2%
· Full-year dividend up 3% to 12.1p, £65 million distribution
to shareholders
Peter Duffy, CEO of Moneysupermarket Group,
commented:
"We helped
customers save a record £2.7bn in 2023. The more we can help
households save, the more the Group grows. We're proud that in
tough times for consumers, MoneySuperMarket, MoneySavingExpert and
Quidco have been able to make a real difference for so
many."
*Notes:
*
EBITDA is operating profit before
depreciation and amortisation. In both the current and prior year
there were no adjusting items within EBITDA. This is consistent
with how business performance is measured internally.
**Adjusted basic earnings per share
is profit before tax adjusted for amortisation of
acquisition related intangible assets as described on page 11,
divided by the number of weighted average shares. A reconciliation
of adjusted basic earnings per share to the interim financial
statements is included in note 4.
***Net debt
is cash and cash equivalents of £16.6m (2022:
£16.6m) less borrowings of £34.5m (2022: £44.0m), deferred
consideration of £nil (2022: £9.8m) and loan notes payable to
Podium's non-controlling interest of £1.9m (2022: £1.8m). It does
not include lease liabilities. Net debt has been restated for the
year ended 31 December 2022 to include loan notes payable to
Podium's non-controlling interest.
Quarter 4 trading
|
Revenue for the three months
ended 31 December 2023
|
Revenue for the
year
ended 31
December 2023
|
|
£m
|
Growth %
|
£m
|
Growth %
|
Insurance
|
52.1
|
27
|
220.0
|
28
|
Money
|
23.1
|
4
|
100.2
|
(3)
|
Home Services
|
10.0
|
(6)
|
39.0
|
(2)
|
Travel *
|
2.9
|
9
|
20.6
|
33
|
Cashback *
|
16.9
|
1
|
59.8
|
0
|
Inter-vertical eliminations
*
|
(2.3)
|
254
|
(7.5)
|
166
|
Total
|
102.7
|
11
|
432.1
|
11
|
* Growth % reflects changes to the comparative revenue for
each vertical for the 3 months and year ended 31 December 2023 to
align with the change in presentation of inter-vertical
eliminations (see note 2)
Revenue in the fourth quarter grew
11%, driven by strong performance in Insurance.
· In
Insurance, revenue were up 27%. Exceptionally high premium
inflation continued, driving high search traffic in the quarter and
fuelling high levels of switching in car and in home. Towards the
end of the year, the ramp-up in car premium inflation started to
stabilise.
· Money grew 4% in the quarter with continued growth in banking
due to availability of attractive products. Borrowing also grew
compared to Q4 2022 which saw a steep drop in conversion following
the October 2022 mini budget.
· Home
Services was down 6% with continued broadband softness in a
competitive market. Mobile also softened in the quarter with less
attractive provider propositions. As expected, there were no
material revenue from energy switching.
· Revenue from Travel were up 9%, with growth in the fourth
quarter slowing in a competitive market. Note that travel insurance
is included within Insurance.
· Cashback revenue was up 1% despite continued headwinds from
online retail. We had a strong performance over the Black Friday
weekend with attractive promotions secured with
merchants.
Recent performance and outlook
In the first few weeks of 2024, we
have had similar trends to those seen at the end of Q4 2023
continue. We don't expect any increase in energy switching revenue
in 2024. We expect the comparatives in Insurance will become
tougher, particularly as we move into the second half. However, our
trading performance and momentum in our strategic execution, gives
the Board confidence that Group EBITDA will be within the current
market consensus range.
Results presentation
A presentation for investors and analysts will
be available from 7am at
http://corporate.moneysupermarket.com/Investors/results-centre.
A Q&A session will be held at 9.30am with Peter Duffy (CEO) and
Niall McBride (CFO) accessed https://edge.media-server.com/mmc/p/ocyxn98w/
Notes: EBITDA is operating profit
before depreciation and amortisation. Market expectations of EBITDA
for 2024 from the analyst consensus on our investor website are in
a range of £133.8m to £146.2m, with an average of
£141.1m.
For further information,
contact:
Niall McBride, Chief Financial
Officer
niall.mcbride@moneysupermarket.com / 0203 826 4688
Emma Darke, Head of Investor Relations
emma.darke@moneysupermarket.com / 0203 846
2524
William Clutterbuck, H/Advisors
Maitland
wclutterbuck@h-advisors.global / 07785 292617
Cautionary note regarding forward looking
statements
This announcement includes
statements that are forward looking in nature. Forward looking
statements involve known and unknown risks, assumptions,
uncertainties and other factors which may cause the actual results,
performance or achievements of the Company to be materially
different from any future results, performance or achievements
expressed or implied by such forward looking statements. Except as
required by the Listing Rules, Disclosure Guidance and Transparency
Rules and applicable law, the company undertakes no obligation to
update, revise or change any forward-looking statements to reflect
events or developments occurring on or after the date such
statements are published.
Business review
The Group generated record revenue
and strong profit growth while maintaining gross margin, as
expected. EBITDA and profit before tax grew 14% and 8%
respectively. The strong trading performance has primarily been
driven by Insurance. Car and home insurance premiums have increased
significantly because of the rising cost of claims. The financial
performance and value creation are testament to the delivery of our
clear strategy and the investments made in recent years.
Our performance wasn't just
because of a strong insurance market; the
results of our strategy have helped us outperform the market. With
the platform built, we now have the foundations in place to unlock
the two sides of our business - to launch and expanded
membership-based customer propositions that are changing the user
experience, alongside adding new services to deepen our
partnerships with providers. During the year we launched our new
MoneySuperMarket SuperSaveClub and expanded our other
membership-based customer propositions, the MoneySavingExpert App,
and Quidco.
We are
differentiated by our strength in breadth, with a large range of
products for our customers to save on their bills. During the year,
we expanded the services we offer to our providers and partners
including Tenancy, advertising spots for providers to promote their
products; our new "Market Boost" data service for providers; and
B2B, where we host switching services, including for third-party
brands.
We also continued to focus on our
operational efficiency, closing two regional offices and delivered
efficiency gains from simplifying our technology
estate.
We enjoy leading positions in
growing markets which continue to have significant headroom for
further expansion. Our brands are firmly trusted by our
customers.
Our price comparison brand,
MoneySuperMarket ('MSM'), had over 10 million active users in 2023.
We continued to support our brand by building on the
MoneySuperSeven marketing campaign with the launch of a new and
well-received advert which is focused clearly around "saving
money".
MoneySavingExpert ('MSE'), our
content-led brand, is greatly trusted and provides valuable tips
and tools to millions of users. We've seen strong uptake with over
1.1 million downloads of the MSE App and over 9 million people
receive Martin Lewis's weekly tip email. "Bill Buster" helps users
of the MSE App navigate the best ways to save money on their
household bills.
Quidco is one of the largest
cashback brands in the UK which we acquired in 2021. During the
year we migrated Quidco onto our Group CRM platform. We have
started to use AI technology alongside our Group CRM platform to
improve the ability to personalise and target our CRM
communications, early results show an uplift in purchases made. We
invested in new TV and radio advertising
which alongside our new CRM capabilities, supported member growth
momentum. During the year we launched
Quidco Compare for home, car and pet insurance; we now have seven
compare products powered by the MSM Group technology
platform.
Ice Travel Group ('ITG'), combines
TravelSupermarket ('TSM') and icelolly.com. TSM is now using the
icelolly.com proprietary bidding technology that allows providers
to bid for more prominent placings on the website. Thanks to this
improved offer and the combined reach of the two brands, ITG
enjoyed strong growth during the year. TravelSupermarket launched
TV advertising for the first time in seven years.
_______________
As well as helping households save
money, we aim to make a positive difference to our people, the
wider community, and the environment.
In 2023 we began our partnership
with Campaign Against Living Miserably, known as CALM, a suicide
prevention charity. Staff engagement with CALM has been powerful,
with fundraising events culminating in 38 colleagues taking part in
a charity trek in Cambodia on behalf of the charity. We donated
over of £136,000 of our 2-year £150,000 target and due to the level
of engagement we will be extending the partnership and upping the
fundraising target into 2025. MoneySavingExpert continued to donate
funds to the MSE Charity, which offers grants of up to £7,500 to
support non-profit organisations, such as a social enterprise or a
registered charity, with specific money education projects. This
year donations totalled £100,000.
For our employees, we ran the 'Big
MONY Workshop', giving colleagues 24 hours to demonstrate living
our purpose under the banner "helping YOU save money" with seminars
and focus groups on personal financial wellbeing.
We want our colleagues to not only
live our purpose but have confidence in us as a responsible and
fair employer. We were recognised in the 2023 FTSE Women Leaders
Review as #1 for Women on Boards in the Technology sector and
commended for being in the FTSE250 top ten best performers overall
for 4 years in a row. We were also proud to be ranked
5th in the Inclusive Top 50 UK Employers List in
2023.
We remain committed to minimising
our environmental impact and have a target of being Operational Net
Zero by 2030 (a 90% reduction in Scope 1 and Scope 2 emissions) and
to be a 'Carbon Neutral' business, offsetting 100% of our carbon
emissions. We disclose our environmental impact via the Carbon
Disclosure Project and retained our C score for
2023.
We are delighted to announce that
we have received official accreditation from the Science Based
Targets initiative (SBTi) for our ambitious environmental targets.
Following a rigorous evaluation by the SBTi's Target Validation
Team, our targets have been approved. We are committing to reduce
absolute scope 1 and 2 GHG emissions 91% by 2030 from 2019;
increase annual sourcing of renewable electricity to 100% by 2030;
and, reduce scope 3 emissions by 58.8% by 2033 from
2019.
The SBTi commended our ambitious
1.5°C-aligned target, currently the most ambitious designation
available through the SBTi process. This recognition underscores
our commitment to addressing climate change and our impact on the
environment.
In 2023, we took a significant
step towards global corporate responsibility and sustainable
business practices by becoming a signatory of the United Nations
Global Compact. Embracing the principles of the Compact, we
committed to aligning our operations and strategies with ten
universally accepted principles in the areas of human rights,
labour, environment, and anti-corruption. This decision not only
reflects our commitment to upholding fundamental values but also
positions us as a responsible business actively contributing to the
achievement of the Sustainable Development Goals.
Strategic progress
· Efficient
acquisition
"Efficient acquisition"
improves the effectiveness of how we reach and convert our
customers to optimise our spend.
Our efficient acquisition
platforms, for Pay Per Click ('PPC'), Search Engine Optimisation
('SEO') and Customer Relationship Management ('CRM') are
implemented and in use, attracting customers in a cost-effective
way.
Our PPC bidding platform continues
to improve the efficiency of our paid search advertising. Using our
advanced data capabilities, we have made better use of our first
party data and machine learning capabilities to optimise the amount
we bid for each individual search term. We can now bid across a
broader range of platforms, reaching a wider audience, and
increasing our impressions. We have used AI to help develop our
bidding strategies, increasing our efficiency. This has resulted in
reduced cost per click.
SEO delivers substantial volumes
of free search traffic to our sites and remains a dynamic area. We
have updated more content and more pages using our market leading
tool and now use AI to further drive efficiency. We have now
reduced the process for refreshing content on a page by more than
75%, freeing up our experts to create original content and promote
our relevance.
Brand marketing remains an
important driver of traffic across the Group. In September we
launched our SuperSaveClub marketing campaign, building on the
original MoneySuperSeven campaign first launched in 2022. This
campaign has resonated better with consumers than any we have done
before, supporting in an uplift in direct to site traffic in the
year. We invested in above-the-line marketing for
TravelSupermarket, to put it at the top of people's minds when they
are looking for deals on holidays, car hire, travel insurance,
flights and hotels. We also invested in above-the-line
marketing for Quidco which supported member growth
momentum.
MoneySavingExpert continues to
offer content and tools to guide and support consumers to be in
control of their finances and enjoys great trust. MSE was again
named the most recommended brand by YouGov.
· Retain and
grow
"Retain and grow" encourages
customers to come back to us year after year and cross-buy the
wealth of products we offer across the Group.
We want to retain customers and
help them switch more of their household bills which
will ultimately increase customer lifetime value. To drive
higher retention, we focus on timely reminders and a simpler
experience for returning users and during the year we launched and
expanded membership-based customer propositions including
SuperSaveClub, MSE App and Quidco.
Cross-sell continues to be a
significant opportunity. We have a wide range of products and
services and the data transformation we have delivered means we can
more easily help more people save more with us across our range of
products. In 2023, 24% of our MSM active users enquired in more
than one of our core product lines. This is up from 23% the year
before. Our improved data capabilities mean we are now tracking
cross enquiry in even more product lines. On average, active users
enquired in 1.3 of our product lines.
Data is critical to deepen our
relationship with our customers. We have combined our centralised
data with our proprietary 'Dialogue' platform to improve speed of
enquiry for the user across our products. Dialogue creates simpler,
quicker journeys for the user and creates a better understanding of
the customer through the creation of a shared user profile. 76% of
MSM enquiries on core channels are now completed on
Dialogue.
Real-time and centralised data
enables our user experience to be more personalised, target our
marketing more effectively and deliver more value for our
providers. With our data consolidated and available instantly, we
can offer better services to both users and providers. Our ability
to onboard products from providers quickly can give users more
choices and keener pricing as well as improve the speed of roll out
for our B2B platform to other brands. We will continue to expand
the product lines that use the shared profile through Dialogue in
2024 and with the aim to improve conversion and
cross-sell.
This year we migrated Quidco onto
our Group CRM platform allowing us to deliver personalised and
targeted messages to users across our app, web and via email.
Through the use of AI and machine learning, we can now dynamically
target customers based on their individual interactions with our
platform allowing us to communicate with our users in a highly
personalised manner. We have also introduced the sophisticated use
of AI and automation which has streamlined our ability to set up
campaigns more efficiently. Improvements in our CRM tool and
effective targeting have resulted in an uplift in purchases
made.
· Expanding our
offer
Our transformed tech and data
platform allows us to extend the services we offer our providers
including the speed we can roll out our B2B proposition.
The mortgage proposition remains
an attractive opportunity for the Group. Having gained control of
our mortgages joint venture partner Podium in December 2022, we
have continued to develop and digitalise the mortgage comparison
services we provide to our customers. During the year we agreed a
partnership with Rightmove to support the digitalisation of their
new mortgage offering.
· What's
next?
We are focusing on developing and
growing our membership-based customer propositions to drive
customer loyalty and continue to build on our 'retain and grow'
strategy. We are expanding the services we offer to our providers
and partners to grow the strength and breadth of our offering. Both
strategies set out to ultimately help households across the country
save more money with us.
· "Membership-based customer
propositions"
SuperSaveClub
The SuperSaveClub is aligned to
our mission of helping households save money, and rewards customers
every time they save money on their household bills, all with the
confidence that our price promise provides.
When customers buy an eligible
product through MoneySuperMarket they can join SuperSaveClub and
get access to 12 months of unlimited free days out at thousands of
leading attractions nationwide available through the
MoneySuperMarket app. Then, as a member of the SuperSaveClub,
every time they purchase an eligible product, they earn a reward:
£15 cash for every car, home insurance or broadband purchase, £10
for purchasing pet insurance, and £5 for signing up to Credit
Monitor, purchasing an annual travel policy or a mobile phone
deal. Rewards are available via a member's MoneySuperMarket
account and can be withdrawn at any time, as a pre-paid MasterCard,
or vouchers at leading retailers. The SuperSaveClub is set up to
encourage users to come directly to us and incentivises cross-buy
and re-buy rates through rewards and ease of use.
Following the initial trial in
May, we formally launched the SuperSaveClub in September and added
further products to give members even more opportunities to do more
and save more with us. We now have nearly 200,000 members. Early
results since launch show that SuperSaveClub members have a
stronger engagement, are more likely to come to us directly, and
buy more products with us than non-members.
MoneySavingExpert App
During the year we have also
expanded our MoneySavingExpert App which has gained traction and
now has over 1.1 million downloads and over 420,000 monthly active
users. We have launched a host of new features to enhance the user
experience including:
· MSE
Chat GPT, allowing users to interrogate MoneySavingExpert content
via AI technology.
· "Bill Buster", our tool to help keep track of users bills and
service providers including alerts when costs change or a deal ends
and then showing users how to save and get onto the best value
products.
By linking MSE's helpful and
trusted content with a suite of more personalised tools, we support
users to gain greater control of their finances and potentially
save more money. We will continue to expand the range of tools
available to help users keep informed and save more
money.
Quidco
Quidco enjoys frequent engagement
with our members with thousands of merchants offering attractive
offers and rewards. We now power seven Quidco Compare
products on the Group tech stack, with car, home and pet insurance
launched in '23.
We moved Quidco onto the Group
marketing platform in the middle of 2023 and returned to TV
advertising supporting membership growth momentum.
· "Best provider
propositions"
Tenancy
Tenancy is advertising whereby
providers promote their brands or products in designated spots on
our sites clearly listed as 'sponsored'. Tenancy is now live in all
our key verticals following an initial trial to expand this
offering beyond home services with pet insurance in 2022. Revenue
from tenancy is up by double digit percentage.
Market Boost
During the year we launched our
'Market Boost' proposition on loans, comprising insights to enable
partners to grow their business while helping households save
money. Market Boost includes aggregated customer and market data
insights which can help providers use data to offer our users even
better deals.
B2B
Our B2B proposition allows us
to utilise our Group platform to provide switching services,
including to third-party brands, extending our reach and market
share. We launched a B2B car insurance journey in early 2023 and
have already won seven new car insurance partners including Car
Gurus and Caura. During the year we agreed a partnership with
Rightmove to support their broadband comparison services through
their tenant portal and heping to identify broadband speeds and
offers on their wider property listings. Revenue from B2B is up
more than two thirds on last year.
Key performance indicators
The Board reviews key performance
indicators (KPIs) to assess the performance of the business against
the Group's strategy. We measure six key strategic KPIs: estimated
customer savings, marketing margin, net promoter score, active
users, revenue per active user, and cross-channel
enquiry.
|
31
December
2023
|
31
December
2022
|
Estimated Group customer
savings
|
£2.7bn
|
£1.8bn
|
Group marketing margin*
|
58%
|
57%
|
MSM and MSE net promoter
score
|
70
|
72
|
MSM & Quidco active
users**
|
14.2m
|
13.0m
|
MSM & Quidco revenue per
active user
|
£17.82
|
£16.24
|
MSM cross-channel
enquiry
|
24%
|
23%
|
Estimated Group customer
savings: This is calculated by multiplying sales volume by the market
average price per product
based on external data compared to the cheapest deal in the results
table for core
channels. Savings for non-core channels are estimated by applying
the savings for
core channels proportionally to non-core revenue. The cashback
earned by Quidco
members is included in this KPI.
Group marketing
margin:
The inverse relationship between Group revenue and total marketing
spend represented as a percentage. Total marketing spend is the
direct cost of sales plus distribution expenses.
MSM & MSE net promoter score:
The 12 monthly rolling
average NPS (1 Jan 2023 - 31 Dec 2023 inclusive)
measured
by YouGov Brand Index service
Recommend Score weighted by revenue for MSM and
MSE to create a combined
NPS.
MSM & Quidco active users:
The number of unique MSM accounts running enquiries on MSM (car
insurance, home insurance, life insurance, travel insurance, pet
insurance, van insurance, credit cards, loans and energy channels)
in the last 12-month period, plus the number of unique Quidco
members making a purchase in the last 12-month period.
MSM & Quidco revenue per
active user: The revenue for MSM channels (car insurance, home
insurance, life insurance, travel insurance, pet insurance, van
insurance, credit cards, loans and energy channels) plus Quidco
revenue net of member commission divided by the number of MSM and
Quidco active users for the last 12 months.
MSM cross-channel
enquiry:
The proportion of MSM active users that enquire
in more than one channel (car insurance, home insurance, life
insurance, travel insurance, pet insurance, van insurance, credit
cards, loans and energy) within a 12-month period.
*Marketing spend for the year is
£181.5m (2022: £165.2m).
**We have extended our definition of
active users to reflect the development of the business by
including Quidco and 3 additional MSM channels where enquiry data
is available. Comparatives for active users and revenue per active
user in the above table have been restated to reflect this
change.
KPI definitions reflect the parts of
the Group most relevant for assessing its performance and where
data is available: NPS includes our two biggest consumer brands.
Active users is most relevant for MSM and Quidco where user
accounts are identified as a key part of the transactional journey.
Cross-channel enquiry relates only to MSM as this metric is aligned
to our aim of offering more products to users as part of our retain
and grow strategy.
We estimate that the Group saved
customers £2.7bn in 2023. The increase from 2022 was driven by
growth in car insurance switching volumes and savings per sale for
car insurance customers.
NPS fell slightly to 70 but still
demonstrates that trust and satisfaction in both brands remains
high. MSE scored extremely well and MSM finished the year ahead of
other price comparison sites.
MSM and Quidco active users rose
by 1.2m to 14.2m, driven by strong performance in car insurance,
partly offset by a decline in energy enquiries as the switching
market remained subdued.
Revenue per active user grew by
£1.58p to £17.82p with fewer energy enquiries (which had negligible
conversion because of a lack of switchable tariffs) and mix into
other higher average revenue per user channels.
Marketing margin increased by 1%pt
to 58% reflecting improvements in our efficient acquisition
strategy, as we optimise our PPC, SEO, CRM and brand
marketing.
During the year MSM cross-channel
enquiry rate improved by 1% to 24% with more users enquiring in
additional channels in combination with car insurance.
Financial review
Group revenue increased 11% to
£432.1m (2022: £387.6m) with profit after tax increasing 4% to
£72.3m (2022: £69.3m). When reviewing performance, the Board
reviews several adjusted measures, including EBITDA, which
increased 14% to £131.9m (2022: £115.5m), and adjusted basic EPS
which increased 12% to 16.0p (2022: 14.4p), as shown in the table
below.
Extract from the Consolidated Statement of Comprehensive
Income
for the year ended 31 December
|
2023
|
2022
|
Growth
|
|
£m
|
£m
|
%
|
Revenue
|
432.1
|
387.6
|
11
|
Cost of sales
|
(139.7)
|
(125.1)
|
12
|
Gross profit
|
292.4
|
262.5
|
11
|
Operating costs
|
(195.1)
|
(173.5)
|
12
|
Operating profit
|
97.3
|
89.0
|
9
|
Amortisation and
depreciation
|
34.6
|
26.5
|
31
|
EBITDA*
|
131.9
|
115.5
|
14
|
Adjusted earnings per
share**:
|
|
|
|
|
- basic (p)
|
|
16.0
|
14.4
|
12
|
- diluted (p)
|
|
16.0
|
14.3
|
12
|
* In the current and prior year
there were no adjusting items within EBITDA.
** A reconciliation to adjusted EPS
is included within note 4.
Alternative performance measures
We use a number of alternative
(non-Generally Accepted Accounting Practice ("non-GAAP")) financial
measures which are not defined within IFRS. The Board reviews
EBITDA and adjusted basic EPS alongside GAAP measures when
reviewing the performance of the Group. Executive management bonus
targets include an EBITDA measure and the Long-Term incentive plans
include an adjusted basic EPS measure.
The adjustments are separately
disclosed and are usually items that are non-underlying to trading
activities and that are significant in size. Alternative
performance measures used within these statements are accompanied
with a reference to the relevant GAAP measure and the adjustments
made. These measures should be considered alongside the IFRS
measures.
Revenue
for the year ended 31 December
|
|
2023
|
2022
|
Growth
|
|
|
£m
|
£m
|
%
|
Insurance
|
|
220.0
|
172.0
|
28
|
Money
|
|
100.2
|
103.3
|
(3)
|
Home Services
|
|
39.0
|
39.8
|
(2)
|
Travel *
|
|
20.6
|
15.5
|
33
|
Cashback *
|
|
59.8
|
59.8
|
0
|
Inter-vertical eliminations
*
|
|
(7.5)
|
(2.8)
|
166
|
Total
|
|
432.1
|
387.6
|
11
|
*
The comparative revenue for the year ended 31 December 2022 has
been restated to align with the change in presentation of
inter-vertical eliminations. The inter-vertical
eliminations revenue line reflects transactions where revenue
in Cashback and Travel has also been recorded as cost of sales in
other verticals.
Revenue grew 11% to £432.1m.
Strong trading was led by Insurance and supported by our efficient
acquisition and retain and grow strategy.
Insurance
Revenue in Insurance grew 28% to
£220.0m, with growth in all core products. Growth was underpinned
by strong switching in car insurance and home insurance, and we won
market share in both products.
Car and home premium prices paid
increased substantially as providers passed on rising costs of
claims. Premium prices paid in car insurance were up 35% to end of
November, which showed signs of stabilising at the end of the year.
Home premium inflation accelerated in the year, up 34% in the same
period. The combination of high levels of premium price inflation
and the cost-of-living squeeze resulted in high levels of search
traffic with consumers seeking a better deal.
Since the introduction of the
FCA's General Insurance Pricing Practices (GIPP) regulation,
insurers have innovated and we have launched a record 96 new brands
and products on our site since the introduction of GIPP at the
start of 2022, as we help consumers navigate a broader range of
choice and complexity.
Our efficient acquisition strategy
has supported improved levels of conversion alongside our
increasingly differentiated customer propositions including our
price promise and journey optimisation alongside growth of our B2B
offering.
Following a strong year of growth
for travel insurance in 2022, momentum continued into the first
half of 2023 and stabilised in the second half with a move away
from "silver" tier policies as consumers more frequently chose
either a more basic "bronze" level of cover or enhanced "gold"
coverage.
Money
Revenue in Money was £100.2m, down
3% on 2022 which was an exceptionally strong year. Money was
still up 33% compared to 2021.
Interest rates affected Money in
borrowing making loans and mortgages more expensive, and in
banking, where savings and deposit products offered more attractive
interest rates.
In borrowing, although search
traffic remained strong throughout the year, conversion has
remained lower than levels seen in 2022 which reflects the higher
costs of lending with the Bank of England holding base rates at
5.25% at the end of the year, a 15 year high, following a run of 14
consecutive increases.
Within our banking product lines,
current accounts performed strongly as customers looked to lock in
high savings rates and promotional switching incentives. 2023 was
our best ever year for current account switching, with attractive
deals available across a range of providers.
Home Services
Home Services revenue was £39.0m,
down 2%, as a result of softer broadband switching in a competitive
market.
Revenue from mobile switching was
up double digits, driven by strong offers and new handset
launches.
Visitor levels to our site for
broadband switching were steady, but conversion dropped, reflecting
the subdued and competitive market.
The energy switching market
remained subdued through the year. 1st July was the
first time that Ofgem's Energy Price Cap ('EPC') had fallen below
the government's Energy Price Guarantee ('EPG') since its inception
in October 2022. However, the gap between the EPC and EPG remained
slim throughout the second half of the year. MSM hosted a small
number of limited size switching deals which were
immaterial.
Travel
We delivered strong growth in
Travel with revenue up 33%, with particularly strong growth in the
first half. There was continued strong demand for package
holidays.
During the year, we invested in a
new TV advert for TravelSupermarket, the first in seven years. We
also invested in upgrading the tech platform.
Cashback
Revenue in Cashback was flat at
£59.8m despite continuing headwinds in online retail, with rising
costs of living impacting discretionary spending. We delivered
strong growth in Insurance products on Quidco following the launch
of Quidco Compare on the MSM Group tech platform. Car, home
and pet insurance were launched on the MSM Group tech platform in
2023.
During the year we made continued
progress, investing in our efficient acquisition tools by
finalising the migration onto the Group CRM platform and in a new
TV and radio advertising campaign which supported member growth
momentum.
Gross profit
Gross profit was up 11% to
£292.4m, while gross margin was maintained at 67.7% (2022:
67.7%). The margin reflects the strong performance in
Insurance, particularly in car insurance, as well as PPC
efficiency, and was offset by increased marketing spend in Cashback
and Travel.
Operating costs
for the year ended 31 December
|
|
2023
|
2022
|
Growth
|
|
|
£m
|
£m
|
%
|
Distribution expenses
|
|
41.8
|
40.1
|
4
|
Administrative expenses
|
|
153.3
|
133.4
|
15
|
Operating costs
|
|
195.1
|
173.5
|
12
|
Within administration
expenses
|
|
|
|
|
Amortisation of technology related
intangible assets
|
|
9.3
|
10.4
|
(11)
|
Amortisation of acquisition
related intangible assets
|
|
21.1
|
11.3
|
87
|
Depreciation
|
|
4.2
|
4.8
|
(12)
|
Amortisation and
depreciation
|
|
34.6
|
26.5
|
31
|
Distribution expenses increased by
4% with a decision to support new TV and radio advertisements for
Quidco and TravelSupermarket on top of planned continued investment
in MSM's MoneySuperSeven campaign including the launch of the
SuperSaveClub.
Administrative expenses increased
by 15%. This included a £9.8m uplift in amortisation of acquired
intangibles following a reassessment of their useful economic
lives. This is a change to the phasing of amortisation costs and in
effect brings forward charges from future periods. Excluding
depreciation and amortisation, underlying administrative expenses
increased by 11%.
Setting aside the £1.7m increase
in distribution expenses reflecting the investment in our brands,
operating expenses before non-cash items (depreciation,
amortisation and share based payments) increased by 8%. Included
within the increase in administrative expenses was the full year
effect of the consolidation of Podium, which we acquired in
December 2022. On a like-for-like basis (adjusting for Podium and
excluding non-cash items), the increase in operating costs is 6%.
This reflects underlying cost management, including closing
regional offices, and delivery of efficiency gains from simplifying
the technology estate.
Adjusting items*
for the year ended 31 December
|
|
2023
|
2022
|
Growth
|
|
|
£m
|
£m
|
%
|
Amortisation of acquisition
related intangible assets
|
|
21.1
|
11.3
|
87
|
Adjusting items included in operating
profit
|
|
21.1
|
11.3
|
87
|
* Amortisation of acquisition
related intangible assets is not included in EBITDA and therefore
is only an adjusting item in the adjusted EPS
calculation.
Amortisation of acquisition
related intangible assets relates to technology, brands and member
relationships arising on the acquisitions of Decision Tech, CYTI,
Quidco and Podium, as well as the combination of TravelSupermarket
and icelolly.com, in prior years.
The charge has increased this year
following a reduction in the amortisation period of the brands and
member relationships assets from ten to five years. This reflects a
change in the period of economic benefit that is expected to be
generated by these assets, which becomes more diluted as they are
integrated into the Group. As this is a change in accounting
estimate, the catch up of amortisation has been recognised in the
current year without the requirement for any prior period
restatement.
Dividends
The Board has recommended a final
dividend of 8.9p pence per share (2022: 8.6p), making the proposed full
year dividend 12.1p pence per share (2022: 11.7p). Our capital allocation policy
remains unchanged. First we prioritise organic growth, followed by
the ordinary dividend, after which we consider M&A and then
enhanced distribution to shareholders.
The final dividend will be paid on
10 May 2024 to shareholders on the register on 2 April 2024,
subject to approval by shareholders at the Annual General Meeting
to be held on 2 May 2024.
Tax
The effective tax rate of 21.5%
(2022: 18.7%) is below the UK standard rate of 25.0% (2022:
19.0%). This is primarily due to the
change in tax rate in April 2023, which has resulted in a blended
rate for the year of 23.5%. The effective tax rate is lower than
this blended rate due to an adjustment in respect of the prior
period which has reduced the tax charge.
Earnings per share
Basic reported earnings per share
increased by 6% to 13.5p (2022: 12.7p). Growth was not as high as
the growth in EBITDA primarily due to the additional £9.8m
amortisation charge from acquired intangibles and higher finance
costs.
Adjusted basic earnings per
share increased by 12% to 16.0p
per share (2022: 14.4p), which is driven by the
EBITDA growth.
Adjusted earnings per share is
based on profit before tax after adding back the adjusting items
detailed above. A tax rate of 23.5% (2022: 19.0%) is applied to
calculate adjusted profit after tax. The tax rate this year
reflects the change in standard rate from 19.0% to 25.0% in April
2023. Adjusted basic earnings per share increased by 12% to 16.0p per share
(2022: 14.4p), which is driven by the EBITDA growth.
Cashflow and balance sheet
Operating cashflows decreased to
£102.2m (2022: £104.4m) due to an increase in tax payments arising from an increase
in the rate of corporation tax and part of the Group transitioning
to quarterly instalment payments. Operating cashflows before tax
payments increased from £122.4m to £130.8m. The working capital
outflow of £4.1m was mainly driven by higher receivables, partially
offset by an increase in payables, both of which reflect the uplift
in trade year on year.
The Group's net debt position at
year end was £19.8m (2022: £39.0m
restated). Net debt is cash and cash
equivalents of £16.6m (2022: £16.6m) less borrowings of £34.5m
(2022: £44.0m), loan notes payable to Podium's non-controlling
interest of £1.9m (2022: £1.8m) and £nil (2022: £9.8m) deferred
consideration from the Quidco acquisition which was settled during
the year. Net debt to EBITDA fell to 0.2x from 0.3x in
2022.
Cash outflows on investing
activities of £20.9m include £11.0m of cash capital expenditure and
£10.0m (including interest) of deferred consideration (including
interest) in respect of Quidco.
Capital expenditure
Capital expenditure was £11.0m
(2022: £11.4m), including technology investment of £10.5m (2022:
£10.6m). In 2024, technology capex is expected to continue to be
modest at between £11m and £13m as we continue to invest in work to
support delivery of strategic initiatives.
The amortisation charge for
technology assets has decreased slightly from £10.4m to £9.3m due
to older assets becoming fully written down during the
year.
Consolidated statement of comprehensive
income
for the year ended 31 December
|
|
|
|
|
|
|
|
|
|
|
|
|
Note
|
|
|
2023
|
2022
|
|
|
|
|
£m
|
£m
|
|
|
|
|
|
|
Revenue
|
2
|
|
|
432.1
|
387.6
|
Cost of sales
|
|
|
|
(139.7)
|
(125.1)
|
|
|
|
|
|
|
Gross profit
|
|
|
|
292.4
|
262.5
|
|
|
|
|
|
|
Distribution expenses
|
|
|
|
(41.8)
|
(40.1)
|
Administrative expenses
|
|
|
|
(153.3)
|
(133.4)
|
|
|
|
|
|
|
Operating profit
|
|
|
|
97.3
|
89.0
|
|
|
|
|
|
|
Net finance expense
|
3
|
|
|
(5.2)
|
(3.5)
|
Share of post-tax loss of equity
accounted investees
|
|
|
|
-
|
(0.3)
|
|
|
|
|
|
|
Profit before taxation
|
|
|
|
92.1
|
85.2
|
|
|
|
|
|
|
Taxation
|
4
|
|
|
(19.8)
|
(15.9)
|
|
|
|
|
|
|
Profit for the year
|
|
|
|
72.3
|
69.3
|
|
|
|
|
|
|
Other comprehensive
income
|
|
|
|
(0.1)
|
(2.0)
|
|
|
|
|
|
|
Total comprehensive income for the year
|
|
|
|
72.2
|
67.3
|
|
|
|
|
|
|
Profit/(Loss) attributable
to:
|
|
|
|
|
|
Owners of the Company
|
|
|
|
72.7
|
68.3
|
Non-controlling
interest
|
11
|
|
|
(0.4)
|
1.0
|
Profit for the year
|
|
|
|
72.3
|
69.3
|
|
|
|
|
|
|
Total comprehensive income
attributable to:
|
|
|
|
|
|
Owners of the Company
|
|
|
|
72.6
|
66.3
|
Non-controlling
interest
|
11
|
|
|
(0.4)
|
1.0
|
Total comprehensive income for the year
|
|
|
|
72.2
|
67.3
|
|
|
|
|
|
|
|
|
|
|
|
|
Earnings per share:
|
|
|
|
|
|
Basic earnings per ordinary share
(pence)
|
5
|
|
|
13.5
|
12.7
|
Diluted earnings per ordinary
share (pence)
|
5
|
|
|
13.5
|
12.7
|
Consolidated statement of financial
position
as at 31 December
|
|
|
|
|
|
Note
|
|
2023
|
2022
|
|
|
|
£m
|
£m
|
Assets
|
|
|
|
|
Non-current assets
|
|
|
|
|
Property, plant and
equipment
|
|
|
32.1
|
35.4
|
Intangible assets and
goodwill
|
7
|
|
260.3
|
279.9
|
Other investments
|
|
|
5.4
|
5.5
|
Total non-current assets
|
|
|
297.8
|
320.8
|
|
|
|
|
|
Current assets
|
|
|
|
|
Trade and other
receivables
|
|
|
79.3
|
63.5
|
Prepayments
|
|
|
10.1
|
8.3
|
Current tax assets
|
|
|
1.3
|
-
|
Cash and cash
equivalents
|
|
|
16.6
|
16.6
|
Total current assets
|
|
|
107.3
|
88.4
|
Total assets
|
|
|
405.1
|
409.2
|
|
|
|
|
|
Liabilities
|
|
|
|
|
Non-current liabilities
|
|
|
|
|
Other payables
|
|
|
25.4
|
27.7
|
Borrowings
|
8
|
|
-
|
30.0
|
Deferred tax
liabilities
|
|
|
15.8
|
22.5
|
Total non-current liabilities
|
|
|
41.2
|
80.2
|
|
|
|
|
|
Current liabilities
|
|
|
|
|
Trade and other
payables
|
|
|
103.3
|
99.5
|
Borrowings
|
8
|
|
34.5
|
14.0
|
Current tax liabilities
|
|
|
-
|
0.8
|
Total current liabilities
|
|
|
137.8
|
114.3
|
Total liabilities
|
|
|
179.0
|
194.5
|
|
|
|
|
|
Equity
|
|
|
|
|
Share capital
|
|
|
0.1
|
0.1
|
Share premium
|
|
|
205.5
|
205.4
|
Reserve for own shares
|
|
|
(2.4)
|
(2.4)
|
Retained earnings
|
|
|
(46.3)
|
(58.1)
|
Other reserves
|
|
|
63.6
|
63.7
|
Equity attributable to the owners of the
Company
|
|
|
220.5
|
208.7
|
Non-controlling
interest
|
|
|
5.6
|
6.0
|
Total equity
|
|
|
226.1
|
214.7
|
Total equity and liabilities
|
|
|
405.1
|
409.2
|
Consolidated statement of changes in equity
for the year ended 31 December
|
Share
capital
|
Share
premium
|
Reserve
for own shares
|
Retained
earnings
|
Other
reserves
|
Equity
attributable to the owners of the Company
|
Non-controlling interest
|
Total
Equity
|
|
£m
|
£m
|
£m
|
£m
|
£m
|
£m
|
£m
|
£m
|
|
|
|
|
|
|
|
|
|
At 1 January 2022
|
0.1
|
205.4
|
(2.6)
|
(64.7)
|
65.1
|
203.3
|
4.3
|
207.6
|
Profit for the year
|
-
|
-
|
-
|
68.3
|
-
|
68.3
|
1.0
|
69.3
|
Other comprehensive
income
|
-
|
-
|
-
|
(0.6)
|
(1.4)
|
(2.0)
|
-
|
(2.0)
|
Total comprehensive income for the
year
|
-
|
-
|
-
|
67.7
|
(1.4)
|
66.3
|
1.0
|
67.3
|
Acquisition of subsidiary with
non-controlling interest
|
-
|
-
|
-
|
-
|
-
|
-
|
0.7
|
0.7
|
Purchase of shares by employee
trusts
|
-
|
-
|
(0.3)
|
-
|
-
|
(0.3)
|
-
|
(0.3)
|
Exercise of LTIP awards
|
-
|
-
|
0.5
|
(0.5)
|
-
|
-
|
-
|
-
|
Equity dividends
|
-
|
-
|
-
|
(62.8)
|
-
|
(62.8)
|
-
|
(62.8)
|
Share-based payments
|
-
|
-
|
-
|
2.2
|
-
|
2.2
|
-
|
2.2
|
At 31 December 2022
|
0.1
|
205.4
|
(2.4)
|
(58.1)
|
63.7
|
208.7
|
6.0
|
214.7
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
At 1 January 2023
|
0.1
|
205.4
|
(2.4)
|
(58.1)
|
63.7
|
208.7
|
6.0
|
214.7
|
Profit for the year
|
-
|
-
|
-
|
72.7
|
-
|
72.7
|
(0.4)
|
72.3
|
Other comprehensive
income
|
-
|
-
|
-
|
-
|
(0.1)
|
(0.1)
|
-
|
(0.1)
|
Total comprehensive income for the
year
|
-
|
-
|
-
|
72.7
|
(0.1)
|
72.6
|
(0.4)
|
72.2
|
New shares issued
|
-
|
0.1
|
-
|
-
|
-
|
0.1
|
-
|
0.1
|
Purchase of shares by employee
trusts
|
-
|
-
|
(0.5)
|
-
|
-
|
(0.5)
|
-
|
(0.5)
|
Exercise of LTIP awards
|
-
|
-
|
0.5
|
(0.5)
|
-
|
-
|
-
|
-
|
Equity dividends
|
-
|
-
|
-
|
(63.4)
|
-
|
(63.4)
|
-
|
(63.4)
|
Share-based payments
|
-
|
-
|
-
|
3.0
|
-
|
3.0
|
-
|
3.0
|
At 31 December 2023
|
0.1
|
205.5
|
(2.4)
|
(46.3)
|
63.6
|
220.5
|
5.6
|
226.1
|
Consolidated statement of cash flows
for the year ended 31 December
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2023
|
2022
|
|
|
|
|
£m
|
£m
|
Operating activities
|
|
|
|
|
|
Profit for the year
|
|
|
|
72.3
|
69.3
|
Adjustments to reconcile Group profit to net cash flow from
operating activities:
|
|
|
|
|
|
Amortisation of intangible
assets
|
|
|
|
30.4
|
21.7
|
Depreciation of property,
plant and equipment
|
|
|
|
4.2
|
4.8
|
Share of post-tax loss of
equity accounted investees
|
|
|
|
-
|
0.3
|
Net finance
expense
|
|
|
|
5.2
|
3.5
|
Equity settled share-based
payment transactions
|
|
|
|
3.0
|
2.2
|
Taxation expense
|
|
|
|
19.8
|
15.9
|
Changes in trade and other
receivables
|
|
|
|
(17.6)
|
3.0
|
Changes in trade and other
payables
|
|
|
|
13.5
|
1.7
|
Taxation paid
|
|
|
|
(28.6)
|
(18.0)
|
Net cash flow from operating activities
|
|
|
|
102.2
|
104.4
|
Investing activities
|
|
|
|
|
|
Interest received
|
|
|
|
0.1
|
0.0
|
Acquisition of property, plant and
equipment
|
|
|
|
(0.5)
|
(0.8)
|
Acquisition of intangible
assets
|
|
|
|
(10.5)
|
(10.6)
|
Acquisition of subsidiaries, net
of cash acquired
|
|
|
|
(10.0)
|
(5.3)
|
Acquisition of
investments
|
|
|
|
-
|
(0.2)
|
Net cash used in investing activities
|
|
|
|
(20.9)
|
(16.9)
|
|
|
|
|
|
|
Financing activities
|
|
|
|
|
|
Dividends paid
|
|
|
|
(63.4)
|
(62.8)
|
Proceeds from share
issue
|
|
|
|
0.1
|
-
|
Purchase of shares by employee
trusts
|
|
|
|
(0.5)
|
(0.3)
|
Proceeds from
borrowings
|
|
|
|
53.5
|
62.0
|
Repayment of borrowings
|
|
|
|
(63.0)
|
(75.5)
|
Interest paid
|
|
|
|
(5.1)
|
(3.7)
|
Repayment of lease
liabilities
|
|
|
|
(2.9)
|
(3.1)
|
Net cash used in financing activities
|
|
|
|
(81.3)
|
(83.4)
|
|
|
|
|
|
|
Net decrease in cash and cash equivalents
|
|
|
|
0.0
|
4.1
|
Cash and cash equivalents at 1
January
|
|
|
|
16.6
|
12.5
|
Cash and cash equivalents at 31 December
|
|
|
|
16.6
|
16.6
|
|
|
|
|
|
| |
Notes
1. Basis of preparation
Moneysupermarket.com Group PLC
(the Company) is a public limited company registered and domiciled
in England and Wales and listed on the London Stock
Exchange.
The financial statements are
prepared on the historical cost basis. Comparative figures
presented in the financial statements represent the year ended 31
December 2022.
The financial statements have been
prepared on the same basis as those for the year ended 31 December
2022.
Going concern
The Directors have prepared the
financial statements on a going concern basis for the following
reasons.
As at 31 December 2023, the
Group's external debt comprised an amortising loan (with a balance
outstanding of £30m, repayable by October 2024) and a revolving
credit facility ('RCF'), (of which £4.5m of the £125m available was
drawn down). In June 2023, the RCF was increased from £90m to £125m
and its term was extended from three to four years, with the option
of a further year. This means that the current RCF is due for
renewal in June 2027 unless it is extended to June 2028. Since the
year end the balance of £4.5m has been fully repaid and no further
amounts have been drawn down. The operations of the business have
been impacted by macroeconomic uncertainty caused by high inflation
and rising interest rates, as well as the continued impact of high
wholesale prices on the energy switching market.
However, the Group remains profitable, cash
generative and compliant with the covenants of the bank loan and
RCF.
The Directors have prepared cash
flow forecasts for the Group, including its cash position, for a
period of at least 12 months from the date of approval of the
financial statements. The Directors note the Group's net current
liability position and have also considered the effect of potential
cost-of-living trading headwinds and recession and competition such
as new entrants upon the Group's business, financial position, and
liquidity in severe, but plausible, downside scenarios. The
scenarios modelled take into account the potential downside trading
impacts from recession, sustained cost-of-living increases,
competitive pressures and any one-off cash impacts on top of a base
scenario derived from the Group's latest forecasts. The severe, but
plausible, downside scenarios modelled, under a detailed exercise
at a channel level, included minimal recovery of energy over the
period of the cash flow forecasts and in the most severe scenarios
reflected some of the possible cost mitigations that could be
taken. The impact these scenarios have on the financial resources,
including the extent of utilisation of the available debt
arrangements and impact on covenant calculations has been
modelled. The possible mitigating
circumstances and actions in the event of such scenarios occurring
that were considered by the Directors included cost mitigations
such as a reduction in the ordinary dividend payment, a reduction
in operating expenses or the slowdown of capital expenditure. A
reverse stress test has also been performed, which assumes the
maximum available drawdown of borrowings, whilst maintaining
covenant compliance.
The scenarios modelled and the
reverse stress test showed that the Group and the Parent Company
will be able to operate at adequate levels of liquidity for at
least the next 12 months from the date of signing the financial
statements. The Directors, therefore, consider that the Group and
Parent Company have adequate resources to continue in operational
existence for at least 12 months from the date of approval of the
financial statements and have prepared them on a going concern
basis.
Consideration of Climate Change
In preparing the financial
statements, the Directors have considered the impact of climate
change and there has been no material impact identified in the
reporting period on the financial reporting judgements and
estimates. The Directors considered the risks with respect to going
concern and viability, as well as the cashflow forecasts used in
the impairment assessment, and noted no material risks. Whilst
there is no material financial impact to the Group expected from
climate change within the reporting and forecast period of the
Group, the Directors will assess these risks regularly against the
judgements and estimates used in preparation of the financial
statements.
2. Segmental information
Below we report a measure of
profitability at segment level that reflects the way performance is
assessed internally. During the year, we changed the way in which
we do this by including inter-vertical revenue and inter-vertical
cost of sales within the verticals in order to give a more accurate
view of performance. These amounts are now deducted in a separate
"inter-vertical eliminations" column to arrive at the consolidated
total values. The comparative segmental information for the year
ended 31 December 2022 has been restated in the same
way.
The Group has a number of teams,
capabilities and infrastructure which are used to support all
verticals e.g. data platform and brand marketing. These are shared
costs of the Group rather than "central costs". We have concluded
there is no direct or accurate basis for allocating these costs to
the operating segments and therefore they are disclosed separately,
which is how they are presented to the Chief Operating Decision
Maker.
The Group's reportable segments
are Insurance, Money, Home Services, Travel and Cashback. These
segments represent individual trading verticals which are reported
separately for revenue and directly attributable expenses. Net
finance expense, share of loss of equity accounted investments, tax
and net assets are only reviewed by the Chief Operating Decision
Maker at a consolidated level and therefore have not been allocated
between segments. All assets held by the Group are located in the
UK.
The following summary describes
the products and services in each segment.
Segment
|
|
Products and services
|
Insurance
|
|
Customer completes transaction for
insurance policy on any of the following: provider website, our
website or a telephone call.
|
Money
|
|
Customer completes transaction for
money products such as credit cards, loans and mortgages on
provider website.
|
Home Services
|
|
Customer completes transaction for
home services products such as energy and broadband on provider
website.
|
Travel
|
|
Customer completes transaction for
travel products on provider website or our website.
|
Cashback
|
|
Customer completes transaction for
retail, telecommunications, services and travel products with a
cashback incentive on merchant website. Customer receives confirmed
cashback incentive on our site.
|
Segment
|
Insurance
£m
|
Money
£m
|
Home
Services
£m
|
Travel
£m
|
Cashback
£m
|
Shared
costs
£m
|
Inter-vertical
eliminations
£m
|
Total
£m
|
Year ended 31 December 2023
|
|
|
|
|
|
|
|
|
Revenue
|
220.0
|
100.2
|
39.0
|
20.6
|
59.8
|
-
|
(7.5)
|
432.1
|
Directly attributable
expenses
|
(93.5)
|
(33.7)
|
(12.5)
|
(15.2)
|
(52.1)
|
(100.7)
|
7.5
|
(300.2)
|
EBITDA contribution
|
126.5
|
66.5
|
26.5
|
5.4
|
7.7
|
(100.7)
|
-
|
131.9
|
EBITDA contribution margin*
|
58%
|
66%
|
68%
|
26%
|
13%
|
-
|
-
|
31%
|
Depreciation and
amortisation
|
|
|
|
|
|
|
|
(34.6)
|
Net finance expense
|
|
|
|
|
|
|
|
(5.2)
|
Share of post-tax loss of equity
accounted investees
|
|
|
|
|
|
|
|
-
|
Profit before tax
|
|
|
|
|
|
|
|
92.1
|
Taxation
|
|
|
|
|
|
|
|
(19.8)
|
Profit for the year
|
|
|
|
|
|
|
|
72.3
|
Segment
|
Insurance
£m
|
Money
£m
|
Home
Services
£m
|
Travel
£m
|
Cashback
£m
|
Shared
costs
£m
|
Inter-vertical
eliminations
£m
|
Total
£m
|
Year ended 31 December
2022
|
|
|
|
|
|
|
|
|
Revenue **
|
172.0
|
103.3
|
39.8
|
15.5
|
59.8
|
-
|
(2.8)
|
387.6
|
Directly attributable
expenses
|
(74.2)
|
(31.0)
|
(14.6)
|
(10.0)
|
(50.3)
|
(94.8)
|
2.8
|
(272.1)
|
EBITDA contribution
|
97.8
|
72.3
|
25.2
|
5.5
|
9.5
|
(94.8)
|
-
|
115.5
|
EBITDA contribution margin*
|
57%
|
70%
|
63%
|
35%
|
16%
|
-
|
-
|
30%
|
Depreciation and
amortisation
|
|
|
|
|
|
|
|
(26.5)
|
Net finance expense
|
|
|
|
|
|
|
|
(3.5)
|
Share of post-tax loss of equity
accounted investees
|
|
|
|
|
|
|
|
(0.3)
|
Profit before tax
|
|
|
|
|
|
|
|
85.2
|
Taxation
|
|
|
|
|
|
|
|
(15.9)
|
Profit for the year
|
|
|
|
|
|
|
|
69.3
|
*
EBITDA contribution margin is calculated by dividing EBITDA
contribution by revenue.
** The comparative revenue for the year ended 31 December 2022
has been restated to align with the change in presentation of
inter-vertical eliminations. The inter-vertical eliminations
revenue line reflects transactions where revenue in Cashback and
Travel has also been recorded as cost of sales in other
verticals.
Insurance EBITDA contribution
margin increased from 57% to 58%, mixing into higher margin product
lines, with growth in irrecoverable VAT offset with effective cost
control.
Money saw a reduction in EBITDA
contribution margin from 70% to 66%, primarily reflecting the
Podium acquisition at the end of last year.
Home Services EBITDA contribution
margin improved from 63% to 68%, with redistribution of some
operating costs away from the energy product line.
Travel EBITDA contribution margin
declined from 35% to 26% with reduced marketing spend in the prior
year.
Margin for Cashback is
significantly lower than other verticals as a large proportion of
commission is paid out to members as cashback. EBITDA contribution
margin decreased from 16% to 13% reflecting higher levels of
marketing spend to accelerate member growth, following the
completion of product upgrades and enhancements to our onboarding
process.
Shared costs increased by 6% with
tech and marketing efficiencies partly offsetting wider
inflationary pressures.
Net finance expense
|
|
2023
£m
|
2022
£m
|
Finance income
|
|
|
|
Loan notes
|
|
-
|
0.3
|
Bank deposits
|
|
0.1
|
0.0
|
|
|
0.1
|
0.3
|
Finance expense
|
|
|
|
Revolving credit
facility
|
|
(1.8)
|
(1.2)
|
Bank loan
|
|
(2.3)
|
(1.4)
|
Leases
|
|
(1.0)
|
(1.1)
|
Deferred consideration
|
|
(0.1)
|
(0.1)
|
Amounts payable to non-controlling
interest
|
|
(0.1)
|
-
|
|
|
(5.3)
|
(3.8)
|
Net finance expense
|
|
(5.2)
|
(3.5)
|
3. Taxation
The effective tax rate of 21.5%
(2022: 18.7%) is below the UK standard rate of 25.0% (2022:
19.0%). This is primarily due to the
change in tax rate in April 2023, which has resulted in a blended
rate for the year of 23.5%. The effective tax rate is lower than
this blended rate due to an adjustment in respect of the prior
period which has reduced the tax charge. In 2022, the corporation tax consolidated effective tax rate of 18.7% was in line with
the standard rate of 19%.
|
|
2023
£m
|
2022
£m
|
Current tax
|
|
|
|
Current tax on income for the
year
|
|
27.5
|
18.3
|
Adjustment in relation to prior
period
|
|
(1.0)
|
0.4
|
|
|
26.5
|
18.7
|
Deferred tax
|
|
|
|
Origination and reversal of
temporary differences
|
|
(6.3)
|
(1.9)
|
Adjustment due to changes in
corporation tax rate
|
|
(0.3)
|
(0.2)
|
Adjustment in relation to prior
period
|
|
(0.1)
|
(0.7)
|
|
|
(6.7)
|
(2.8)
|
Taxation
|
|
19.8
|
15.9
|
4. Earnings per share
Basic earnings per share
Basic earnings per share is
calculated by dividing the profit or loss for the year attributable
to ordinary equity holders of the Company, by the weighted average
number of ordinary shares outstanding during the year. The
Company's own shares held by employee trusts are excluded when
calculating the weighted average number of ordinary shares
outstanding.
Diluted earnings per share
Diluted earnings per share is
calculated by dividing the profit or loss for the year attributable
to ordinary equity holders of the Company, by the weighted average
number of ordinary shares outstanding during the year plus the
weighted average number of ordinary shares that would be issued on
the conversion of all dilutive potential ordinary shares into
ordinary shares.
Earnings per share
Basic and diluted earnings per
share have been calculated on the following basis:
|
2023
£m
|
2022
£m
|
|
|
|
Profit after taxation attributable
to the owners of the Company
|
72.7
|
68.3
|
|
|
|
Basic weighted average ordinary
shares in issue (millions)
|
536.4
|
536.5
|
Dilutive effect of share based
instruments (millions)
|
2.7
|
2.4
|
Diluted weighted average ordinary
shares in issue (millions)
|
539.1
|
538.9
|
Basic earnings per ordinary share (pence)
|
13.5
|
12.7
|
Diluted earnings per ordinary share (pence)
|
13.5
|
12.7
|
|
|
|
Adjusted basic and diluted
earnings per share have been calculated as follows:
|
|
|
|
2023
£m
|
2022
£m
|
|
|
|
Profit before tax
|
92.1
|
85.2
|
Adjusted for loss/(profit) before
tax attributable to non-controlling interest
|
0.2
|
(1.2)
|
Profit before tax attributable to
the owners of the Company
|
92.3
|
84.0
|
Amortisation of acquisition
related intangible assets
|
21.1
|
11.3
|
Amortisation of acquisition
related intangible assets attributable to non-controlling interest
(see note 10)
|
(0.9)
|
(0.2)
|
|
112.5
|
95.1
|
Estimated taxation at 23.5%*
(2022: 19%)
|
(26.4)
|
(18.1)
|
Profit for adjusted EPS
purposes
|
86.1
|
77.0
|
Adjusted basic earnings per share (pence)
|
16.0
|
14.4
|
Adjusted diluted earnings per share (pence)
|
16.0
|
14.3
|
|
|
|
*
Estimated taxation at 23.5% is derived from the standard rate of
corporation tax increasing from 19% to 25% in April
2023
5. Dividends
|
|
2023
|
2022
|
|
|
£m
|
£m
|
Equity dividends on ordinary
shares:
|
|
|
|
|
|
|
|
Final dividend for 2022: 8.6 pence
per share
(2021: 8.6 pence per
share)
|
|
46.2
|
46.2
|
Interim dividend for 2023: 3.2
pence per share
(2022: 3.1 pence per
share)
|
|
17.2
|
16.6
|
Equity dividends
|
|
63.4
|
62.8
|
Proposed for approval (not
recognised as a liability as at 31 December):
|
|
|
|
Final dividend for 2023: 8.9 pence
per share
(2022: 8.6 pence per share)
|
|
47.8
|
46.2
|
|
|
|
| |
6. Intangible assets
|
|
Market
related
|
Customer
relationships
|
Technology
related
|
Goodwill
|
Total
|
|
|
£m
|
£m
|
£m
|
£m
|
£m
|
Cost
|
|
|
|
|
|
|
At 1 January 2022
|
|
169.6
|
21.2
|
123.4
|
289.1
|
603.3
|
Additions
|
|
-
|
-
|
13.2
|
-
|
13.2
|
Transfers
|
|
-
|
-
|
0.5
|
(0.5)
|
-
|
At 31 December 2022
|
|
169.6
|
21.2
|
137.1
|
288.6
|
616.5
|
|
|
|
|
|
|
|
Amortisation
|
|
|
|
|
|
|
At 1 January 2022
|
|
150.5
|
0.4
|
89.7
|
74.3
|
314.9
|
Charge for the year
|
|
2.8
|
2.1
|
16.8
|
-
|
21.7
|
At 31 December 2022
|
|
153.3
|
2.5
|
106.5
|
74.3
|
336.6
|
|
|
|
|
|
|
|
Carrying
value
|
|
|
|
|
|
|
At 1 January 2022
|
|
19.1
|
20.8
|
33.7
|
214.8
|
288.4
|
At 31 December 2022
|
|
16.3
|
18.7
|
30.6
|
214.3
|
279.9
|
|
|
|
|
|
|
|
Cost
|
|
|
|
|
|
|
At 1 January 2023
|
|
169.6
|
21.2
|
137.1
|
288.6
|
616.5
|
Additions
|
|
-
|
-
|
10.8
|
-
|
10.8
|
Disposals
|
|
-
|
-
|
(26.6)
|
-
|
(26.6)
|
At 31 December 2023
|
|
169.6
|
21.2
|
121.3
|
288.6
|
600.7
|
|
|
|
|
|
|
|
Amortisation
|
|
|
|
|
|
|
At 1 January 2023
|
|
153.3
|
2.5
|
106.5
|
74.3
|
336.6
|
Charge for the year
|
|
8.2
|
6.7
|
15.5
|
-
|
30.4
|
Eliminated on disposal
|
|
-
|
-
|
(26.6)
|
-
|
(26.6)
|
At 31 December 2023
|
|
161.5
|
9.2
|
95.4
|
74.3
|
340.4
|
|
|
|
|
|
|
|
Carrying
value
|
|
|
|
|
|
|
At 1 January 2023
|
|
16.3
|
18.7
|
30.6
|
214.3
|
279.9
|
At 31 December 2023
|
|
8.1
|
12.0
|
25.9
|
214.3
|
260.3
|
Disposals
Disposals in the current year
include intangible assets with an original cost of £26.6m and a
carrying value of £nil that are no longer in use were retired.
There was no impact on profit or loss arising from this. There were
no disposals in the comparative year.
Goodwill
At 31 December 2023, the Group had
significant balances relating to goodwill as a result of
acquisitions of businesses in the current and previous years.
Goodwill balances are tested annually for impairment or if events
or changes in circumstances indicate that the carrying amount of
these assets may not be recoverable.
The Group is required to allocate
goodwill between its cash generating units ('CGUs') that represent
the lowest level at which goodwill is monitored for internal
management purposes. These CGUs are Insurance, Money, Home
Services, Travel and Cashback, all of which have been tested for
impairment.
For all CGUs the present value of
expected future cash flows has been calculated using management's
best estimate, which is based on the Group's long-term plan,
approved in January 2024, incorporating cost of sales, advertising
and an allocation of overhead costs. The forecast assumes continued
growth in each CGU; with many change programmes delivered in 2022
and 2023 we continue to expect to see the benefits in future years
with market growth in a number of product lines.
In accordance with IAS 36 -
Impairment of Assets, the Group is required to test goodwill
for impairment annually by comparing the recoverable amount to the
carrying value of the total assets allocated to each CGU. The
recoverable amount is the higher of the CGU's value in use and its
fair value less costs of disposal.
Our assessment concluded that
there is headroom across all CGUs and the Directors have therefore
concluded that no impairment of goodwill is required. After
considering sensitivities, there is no reasonably possible change
in key assumptions that could lead to the recoverable amount of any
CGU falling below its carrying amount.
7. Borrowings
|
2023
£m
|
2022
£m
|
Non-current
|
|
|
Loan
|
-
|
30.0
|
Current
|
|
|
Revolving credit
facility
|
4.5
|
4.0
|
Loan
|
30.0
|
10.0
|
|
34.5
|
14.0
|
8. Related party
transactions
Peter Duffy, Robin Freestone and
Rakesh Sharma in total received dividends from the Group
totalling £31,697 (2022: Peter Duffy, Robin
Freestone, Scilla Grimble, James Bilefield and Sally James in
total received £41,649).
9. Commitments and
contingencies
At 31 December 2023, the Group was
committed to incur capital expenditure of £1.0m (2022:
£0.3m).
Comparable with
most companies of our size, the Group is a
defendant in a small number of disputes incidental to its
operations and from time to time is under regulatory
scrutiny.
As a leading website operator, the
Group occasionally experiences operational issues as a result of
technological oversights that in some instances can lead to
customer detriment, dispute and potentially cash outflows. The
Group has a professional indemnity insurance policy in order to
mitigate liabilities arising out of events such as this. The
contingencies outlined above are not expected to have a material
adverse effect on the Group.
10. Non-controlling
interest
In December 2022, the Group
acquired control of Podium Solutions Limited which had previously
been accounted for as a joint venture. Podium Solutions Limited is
now consolidated as a subsidiary undertaking and a non-controlling
interest is recognised within equity.
The Group also recognises a
non-controlling interest in respect of Ice Travel Group Limited and
its two wholly owned subsidiaries Travelsupermarket Limited and
Icelolly Marketing Limited (together "Ice Travel
Group").
The following table summarises the
financial performance and position of these companies at the year
end before any intra-group eliminations.
At December 2023
|
Podium
Solutions
Limited
|
Ice Travel
Group
|
Total
|
Non-controlling
interest
|
48%
|
33%
|
|
|
£m
|
£m
|
£m
|
Non-current assets*
|
2.2
|
14.2
|
16.4
|
Current assets
|
0.8
|
11.2
|
12.0
|
Non-current liabilities
|
(1.9)
|
(6.6)
|
(8.5)
|
Current liabilities
|
(1.6)
|
(1.2)
|
(2.8)
|
Net assets
|
(0.5)
|
17.6
|
17.1
|
Net assets attributable to non-controlling
interest
|
(0.2)
|
5.8
|
5.6
|
Revenue
|
0.1
|
19.5
|
19.6
|
(Loss)/Profit
|
(2.0)
|
1.7
|
(0.3)
|
Other comprehensive
income
|
-
|
-
|
-
|
Total comprehensive income
|
(2.0)
|
1.7
|
(0.3)
|
(Loss)/Profit attributable to the
non-controlling interest
|
(1.0)
|
0.6
|
(0.4)
|
Other comprehensive income
attributable to non-controlling interest
|
-
|
-
|
-
|
Total comprehensive income attributable to non-controlling
interest
|
(1.0)
|
0.6
|
(0.4)
|
Cash flows from operating
activities
|
0.1
|
3.4
|
3.5
|
Cash flows from investing
activities
|
(0.0)
|
(0.9)
|
(0.9)
|
Net increase in cash and cash equivalents
|
0.1
|
2.5
|
2.6
|
At December 2022
|
Podium
Solutions
Limited
|
Ice Travel
Group
|
Total
|
Non-controlling
interest
|
48%
|
33%
|
|
|
£m
|
£m
|
£m
|
Non-current assets*
|
3.2
|
14.5
|
17.7
|
Current assets
|
0.3
|
8.3
|
8.6
|
Non-current liabilities
|
(1.8)
|
(4.9)
|
(6.7)
|
Current liabilities
|
(0.1)
|
(2.0)
|
(2.1)
|
Net assets
|
1.6
|
15.9
|
17.5
|
Net assets attributable to non-controlling
interest
|
0.7
|
5.3
|
6.0
|
Revenue
|
-
|
14.6
|
14.6
|
Profit
|
-
|
3.1
|
3.1
|
Other comprehensive
income
|
-
|
-
|
-
|
Total comprehensive income
|
-
|
3.1
|
3.1
|
Profit attributable to the
non-controlling interest
|
-
|
1.0
|
1.0
|
Other comprehensive income
attributable to non-controlling interest
|
-
|
-
|
-
|
Total comprehensive income attributable to non-controlling
interest
|
-
|
1.0
|
1.0
|
Cash flows from operating
activities
|
-
|
4.5
|
4.5
|
Cash flows from investing
activities
|
-
|
(0.4)
|
(0.4)
|
Net increase in cash and cash equivalents
|
-
|
4.1
|
4.1
|
* Non-current assets for Ice
Travel Group include £7.4m (2022: £7.4m) of goodwill in respect of
Travelsupermarket Limited that was recognised on the Group's
balance sheet prior to the acquisition of Ice Travel
Group.
Loss and total comprehensive
income for the year in respect of Podium Solutions Limited and Ice
Travel Group include amortisation of intangibles relating to the
acquisition of these companies by the Group of £2.2m (2022: £0.6m).
Included in the loss (2022: profit) attributable to non-controlling
interest and total comprehensive income attributable to
non-controlling interest is £0.9m (2022: £0.2m) of amortisation of
acquired intangibles.
Appendix
Statutory Information
The financial information set out
above does not constitute the Company's statutory accounts for the
year ended 31 December 2023 or 31 December 2022 but is derived from
those accounts. Statutory accounts for 2022 have been delivered to
the registrar of companies, and those for 2023 will be delivered in
due course. The auditor has reported on those accounts; their
reports were (i) unqualified, (ii) did not include a reference to
any matters to which the auditor drew attention by way of emphasis
without qualifying their report and (iii) did not contain a
statement under section 498 (2) or (3) of the Companies Act
2006.
The annual report and accounts for
the year ended 31 December 2023 will be posted to shareholders in
March 2024. The results for the year ended 31 December 2023 were
approved by the Board of Directors on 16
February 2024 and are audited. The Annual
General Meeting will take place on 2 May
2024. The final dividend will be payable
on 10 May 2024 to
shareholders on the register at the close of business on
2 April 2024.
Presentation of figures
Certain figures contained in this
announcement, including financial information, have been subject to
rounding adjustments. Accordingly, in certain instances, the sum or
percentage change of the numbers contained in this announcement may
not conform exactly with the total figure given.