TIDMOOUT
Ocean Outdoor Limited
14 September 2021
14 September 2021
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner
for
Westfield Fisketorvet Denmark
London, UK: Unibail-Rodamco-Westfield (URW) has appointed Ocean
Outdoor, a leading operator of premium digital out of home (DOOH)
advertising in the UK, the Netherlands, the Nordics and Germany,
strategic media partner for Westfield Fisketorvet, Copenhagen's
premium shopping, dining and leisure destination.
The seven year contract was awarded to Ocean following a
competitive pitch. The contract, which was previously held by a key
competitor, has a lifetime value of GBP7 million.
The deal expands Ocean's premium digital out of home portfolio
to 24 European URW shopping malls, including Westfield Mall of the
Netherlands, Westfield Mall of Scandinavia, and the exclusive
external rights to two of the other largest flagship destinations
in Europe - Westfield London and Westfield Stratford City in the
UK.
The planned development of Westfield Fisketorvet by URW over the
next two years will bring the centre in line with its European
counterparts, growing footfall from 8.2 million to 11 million in
the next five years.
Ocean will develop the in-mall experience via a network of 25
digital screens and a new spectacular double-sided screen. The
exterior of Westfield Fisketorvet will be enhanced with a second
state of the art external full motion screen.
This win strengthens Ocean Denmark market leading position as
the number one operator of digital out of home in shopping centres,
providing cover in 31 malls. It augments the recent success of
Ocean Denmark in winning key contracts from competitors. This
includes the Danske shopping centre network, alongside an exclusive
experiential rights contract recently awarded by DEAS, covering 39
event areas across 18 malls, which paves the way for the Group's
Ocean Labs technology to be rolled out across the country.
Chris Lynham, head of media and client operations, UK and
Europe, URW said: "Ocean Outdoor is URW's number one media partner
by revenue in Europe and we are delighted to extend our partnership
to Fisketorvet Copenhagen Mall. Ocean's understanding of our
audience and clarity of premium positioning in the market place has
been integral to the success that has seen our relationship extend
to five countries having started in Westfield London in 2008.
Ocean's bold, innovative campaigns have become an integral part of
the customer experience across our portfolio and we are looking
forward to seeing the journey continue at Fisketorvet."
Ocean COO & CFO Stephen Joseph said: "The addition of
Westfield Fisketorvet to our retail portfolio positions Ocean as
the leading provider of digital out of home experiences in Denmark,
a relatively new category which will build audience engagement as
restrictions ease and people return to out of home shopping
environments. Westfield Fisketorvet is set to transform the
country's retail experience and Ocean looks forward to playing our
part in partnership with URW."
Ocean Denmark managing director Pia Petersen said: "Ocean and
Ocean Labs are at the forefront of developing exceptional DOOH
experiences which harness real time data to serve the right content
to the right audience at the right time. Westfield Fisketorvet will
transform the country's retail experience and we look forward to
playing our part in partnership with URW."
With more than 100 shops, restaurants and a cinema, Westfield
Fisketorvet is a central destination for many Copenhageners. The
shopping centre is one of the country's largest with up to 8.6
million visitors annually (pre pandemic footfall).
Ocean Denmark's portfolio includes 651 digital screens in 109
locations across 30 cities and airport hubs.
ENDS
For further information please contact:
Ocean Outdoor 020 7292 6161
Tim Bleakley, CEO
Susann Jerry, Head of Communications
Yellow Jersey PR 07747 788 221
Charles Goodwin, Annabel Atkins
oceanoutdoor@yellowjerseypr.com
About Ocean Outdoor
Ocean Outdoor is a leading operator of digital out-of-home
(DOOH) advertising across the UK, Northern and Continental Europe.
The Group's network of 4,000+ screens covers seven countries and
351 cities with its technological capabilities delivering the most
impactful and measurable DOOH brand and advertising
experiences.
Ocean's portfolio comprises of some of the most iconic
locations, such as the Piccadilly Lights and the BFI IMAX, whilst
it also works closely with high-profile landlords, including
Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the
Canary Wharf Group, as well as major city councils on the
development of its network.
To date the Group's growth has been driven by tender wins and
the rollout of new locations, as well acquisitions that complement
the existing portfolio. Since 2018, Ocean has completed seven
acquisitions, which have enabled it to expand its UK footprint and
move into the Netherlands, the Nordics and Germany.
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END
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