Judy's Book and Local.com Announce Partnership; Leading Local Search Engine and Local Reviews Sites Join Forces
27 Mars 2006 - 4:00PM
Business Wire
Judy's Book, Inc. (www.judysbook.com), the free online community
for sharing local opinions, and Local.com, a leading local search
engine owned by Interchange Corporation (Nasdaq:INCX), today
announced an agreement to add Judy's Book reviews and local
blogging capabilities to Local.com's fast-growing local search
service. Beginning in April 2006, excerpts from the most recent
consumer reviews written at Judy's Book will be integrated with
Local.com search results for the entire U.S. In addition, Local.com
customers will be encouraged to write reviews of the businesses
they find on Local.com, using Judy's Book as the "reviews engine"
for the site. These reviews will then be displayed at both
Local.com and judysbook.com, allowing both companies to expand
their reach and deliver an even higher-quality local search
experience to their respective users. "Local.com is the
fastest-growing local search destination on the Web, and Judy's
Book is becoming the nation's leading site for local consumer
reviews," said Andy Sack, CEO and co-founder of Judy's Book.
"Together, we're making it easier than ever for people to find and
choose the best local business in towns around the country, based
on trustworthy recommendations from real people," said Sack.
"Adding content from Judy's Book and providing an opportunity to
write reviews will further enrich our users' search experience on
Local.com," said Rob Luskey, director of strategic alliances for
Interchange. "Our strategy is to drive repeat usage by providing
deep, rich, value-added content to our consumers which ultimately
enhances their ability to make more informed purchase and shopping
decisions," said Luskey. About Judy's Book, Inc. Judy's Book, Inc.,
was founded in 2004 by internet entrepreneurs Andy Sack and Chris
DeVore and is backed by Mobius Venture Capital, Ignition Partners,
Ackerley Partners and angel investors. Based in Seattle, Judy's
Book was inspired by Judy Albert -- co-founder Andy Sack's
mother-in-law -- a long-time Seattle resident whose "little green
book" of favorite local businesses became a sought-after resource
among her friends and family. Visit http://www.judysbook.com to
search referrals from people near you, or sign up for a free
membership to share your own local favorites. About Interchange
Corporation Interchange Corporation (Nasdaq:INCX) owns Local.com
(www.local.com), a leading local-search engine that has grown to
over 8 million visitors per month and is powered by the company's
proprietary Keyword DNA(TM) and local-web indexing technologies.
The company serves local and national Internet, wireless and
operator assisted local-search markets in the United States and
Europe. Interchange generates revenue principally from paid-search
advertising. The company recently launched a domain syndication
network in the United States, and has also announced plans to
launch Local.com in various markets during 2006. The company is
headquartered in Irvine, California, with European headquarters in
Stockholm, Sweden. For more information on Interchange, please
visit: www.interchangeusa.com. Forward-Looking Statements: All
statements other than statements of historical fact included in
this document regarding our anticipated financial position,
business strategy and plans and objectives of our management for
future operations, are forward-looking statements. When used in
this report, words such as "anticipate," "believe," "estimate,"
"plans," "expect," "intend" and similar expressions, as they relate
to Interchange or our management, identify forward-looking
statements. Any forward-looking statements are based on the beliefs
of our management as well as assumptions made by and information
currently available to our management. Actual results could differ
materially from those contemplated by the forward-looking
statements as a result of certain factors, including, but not
limited to, our ability to stabilize our national paid search
advertising business, our ability to operate, grow and monetize our
local search engine, Local.com, and incorporate our local-search
technologies, market the Local.com domain as a destination for
consumers seeking local-search results, grow our business by
enhancing our local-search services, improve our filtering
technologies expand our Advertiser and Distribution Networks,
expand internationally, integrate the operations and effectively
utilize the technology of Inspire, a Swedish Internet and wireless
local-search technology company, which we recently acquired,
integrate the operations and effectively utilize the technology of
Inspire, develop our products and sales, marketing, finance and
administrative functions and successfully integrate our expanded
infrastructure, as well as our dependence on major advertisers,
competitive factors and pricing pressures, changes in legal and
regulatory requirements, and general economic conditions. Any
forward-looking statements reflect our current views with respect
to future events and are subject to these and other risks,
uncertainties and assumptions relating to our operations, results
of operations, growth strategy and liquidity. All subsequent
written and oral forward-looking statements attributable to us or
persons acting on our behalf are expressly qualified in their
entirety by this paragraph. Our Annual Report on Form 10-KSB,
subsequent Quarterly Reports on Form 10-QSB, recent Current Reports
on Form 8-K, and other Securities and Exchange Commission filings
discuss the foregoing risks as well as other important risk factors
that could contribute to such differences or otherwise affect our
business, results of operations and financial condition. The
forward-looking statements in this release speak only as if the
date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason.
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