Brand Takes a
Stand Against a Viral Internet Challenge with New Creative Campaign
and $20,000 in Free
Nuts
ELGIN,
Ill., Nov. 1, 2023 /PRNewswire/ -- Nut brand
Orchard Valley Harvest is taking on the viral phenomenon of
"No Nut November" with a bold new creative campaign and the
opportunity for consumers to be reimbursed for their nut purchases
during the month. The brand is offering consumers free nuts (and a
laugh) as its tenacious mascot "Ovie" seeks to rally support for
his cause to say no to No Nut November, and also raise money to
fight food insecurity with charitable partners.
Orchard Valley Harvest is taking on the
viral phenomenon of "No Nut November" with a bold new creative
campaign.
For the past 12 years, No Nut November has convinced millions of
mostly young adult males to deny themselves "nut-based
gratification" during the month of November. As a snack nut brand,
Orchard Valley Harvest believes this is an absolute travesty and
simply won't stand for it. So, this November, consumers are
encouraged to visit SayNotoNoNutNovember.com to pledge to "nut loud
and proud this November," and also get reimbursed for their nut
purchases. People can upload proof of purchase along with Venmo or
Paypal information and be reimbursed for their nut purchases. OVH
will reimburse up to $20,000 total in
consumer nut purchases through November
30. Full rules can be found
www.JustSayNoToNoNutNovember.com.
"As part of Orchard Valley Harvest's rebrand, this campaign aims
to spark conversation by showing up in an unexpected, yet authentic
place for a snack nut brand," said John
Goetter, Vice President of Marketing at John B. Sanfilippo
& Son, Inc., parent company of Orchard Valley Harvest. "Ovie's
crusade to 'Say No' to No Nut November celebrates nut lovers
everywhere and is a continuation of the culturally relevant and
tongue-in-cheek humor we intend to bring to this
category."
The new creative campaign features Ovie convincing two
college-aged males to give up on their nut abstinence and enjoy a
delicious nut this November. In addition to the video, Orchard
Valley Harvest is running targeted "Say No to No Nut November" ads
in online spaces where the conversation is most frenzied, such as X
(formerly Twitter) where Ovie can be seen dropping quippy remarks
like, "With OVH you're never far from a good nut!"
Orchard Valley Harvest makes delicious trail mixes, dipped snack
nuts, salad toppers and chickpea chips that are packed with real,
wholesome goodness. The company is owned by John B. Sanfilippo
& Son, Inc. a processor, packager, marketer and distributor of
nut and dried fruit-based products that are sold under a variety of
private brands and under the Company's Fisher®, Orchard Valley
Harvest®, Squirrel Brand®, Southern Style Nuts®, and Just the
Cheese® brand names. John B. Sanfilippo & Son is a 100-year old
family run, public company based in Chicago. Orchard Valley Harvest launched
its rebrand earlier this year, and the Say No to No Nut
November campaign is its second major campaign. NASDAQ:
JBSS
Orchard Valley Harvest products can be purchased at Walmart, on
Amazon, and at a variety of retailers nationwide. To learn more go
to https://orchardvalleyharvest.com/.
About Orchard Valley Harvest:
Founded by Farmers,
Orchard Valley Harvest is the snacking brand that believes in
better. We make delicious trail mixes, dipped snack nuts, salad
toppers and chickpea chips. When it comes to snacking, we strive to
make your choice an easy one: from the wholesome indulgence of
chocolate dipped almonds to craveable, sweet and salty trail mixes
to nut-packed salad toppers. Best of all, we are proud to partner
with Conscious Alliance to support and feed America's communities
by sorting, packing and moving truckloads of healthy food to those
in need. Learn more at https://orchardvalleyharvest.com/.
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SOURCE Orchard Valley Harvest
