PDSN Powerdsine

PowerDsine Ltd. (Nasdaq: PDSN), a leader in Power over Ethernet (PoE) solutions, announced today that it has joined as a principal member of the Ethernet Alliance, an industry group dedicated to the continued success and expansion of Ethernet technology. PowerDsine will play a key role in helping the Ethernet Alliance fulfill its mission of helping member companies increase acceptance and reduce time-to-market of Ethernet products by supporting the advancement of existing and emerging Ethernet technologies. PowerDsine joins a reputable group of over 60 members of the Ethernet Alliance, including its founders: 3Com, ADC, Agere Systems, AMCC, Aquantia, Broadcom, Force10 Networks, Foundry Networks, Intel, Lawrence Berkeley Labs, Pioneer Corporation, Quake Technologies, Samsung, Sun Microsystems, Tehuti Networks, Tyco Electronics, The University of New Hampshire InterOperability Laboratory (UNH-IOL), and Xilinx. Unlike past alliances that support single IEEE 802 Ethernet projects, the Ethernet Alliance will exist for as long as it remains relevant to IEEE 802 Ethernet technology and it will support IEEE 802 Ethernet projects: -- By speeding acceptance and time-to-market for new Ethernet markets and technologies; -- By cultivating efforts to define and develop new Ethernet technologies; -- And by educating Ethernet users on their choices and implementations for various applications. Moreover, the Ethernet Alliance removes the barrier of start-up and organizational issues that surround individually dedicated efforts, saving both time and money. "The Ethernet Alliance welcomes PowerDsine as a member. With PowerDsine's expertise in PoE, we believe that the organization will be able to increase awareness and the adoption of Ethernet in power-needy applications, such as industrial networking, automation, security and surveillance devices," said Brad Booth, president of the Ethernet Alliance. "As Power over Ethernet technology becomes more widespread and the 802.3at standard continues to take shape, the Ethernet Alliance is a great vehicle which can be utilized to communicate to the industry and expand the total addressable market for PoE products," said Igal Rotem, CEO of PowerDsine. About PowerDsine PowerDsine Ltd. (NASDAQ:PDSN) designs, develops and supplies integrated circuits, modules and systems that enable the implementation of Power over Ethernet in local area networks, providing the capability to deliver and manage electrical power over data network cables. PowerDsine offers integrated products and system solutions to communications equipment manufacturers in the telecom and datacom industries who incorporate them into, or bundle them with their products. PowerDsine is a founding, contributing and active member of the IEEE 802.3af and 802.3at Task Forces, and a principal member of the Ethernet Alliance. For more information, please visit http://www.powerdsine.com. PowerDsine is a registered trademark of PowerDsine Ltd. About the Ethernet Alliance The Ethernet Alliance was created to promote industry awareness, acceptance and advancement of technology and products based on existing and emerging IEEE 802 Ethernet standards. The organization accelerates industry adoption and removes barriers to market entry by providing a cohesive, market responsive, industry voice on IEEE 802 Ethernet projects. For more information, visit www.ethernetalliance.org. About Power-over-Ethernet Technology PoE is a technology for wired Ethernet, the most widely installed local area network technology in use today. PoE allows the electrical power necessary for the operation of each device, to be carried by data cables rather than by separate power cords. It minimizes the number of wires that must be used in order to install the network, resulting in lower cost, less downtime, easier maintenance and greater installation flexibility.