Obagi Medical Announces the Launch of Latest Innovations in The SUZANOBAGIMD® Collection
10 Février 2025 - 3:00PM
Obagi Medical (“Obagi”), a leader in advanced skincare innovation
and the originator of medical-grade skincare, proudly unveils the
latest groundbreaking additions to its highly regarded
SUZANOBAGIMD® collection. The new products - Super Antioxidant
Serum and Moisture Restore Hydration Replenishing Cream - offer
cutting-edge solutions to address common skincare concerns such as
skin discoloration and brightening, oxidative stress, and skin
hydration to maintain a healthy skin barrier function. Formulated
to be safe and effective for all skin types—whether sensitive,
oily, dry, or somewhere in between—Obagi’s inclusive approach
ensures that everyone can experience the benefits of advanced
skincare, no matter their unique needs or concerns.
Developed by Dr. Suzan Obagi, a distinguished dermatologist and
the Chief Medical Director at Obagi, the powerhouse duo of skincare
solutions reflects her extensive research and expertise in
dermatologic surgery and skin health. Her expertise in formulation
is drawn from her extensive experience treating thousands of
patients each year, addressing a wide range of concerns. The most
common issues she observes are hyperpigmentation and challenges
with sensitive skin. Dr. Obagi’s groundbreaking work, especially in
understanding the unique needs of skin of color and the needs of
sensitive skin types, led her to identify the five key pathways
essential for optimal skin health. These pathways include reducing
pigment formation and visibly improving hyperpigmentation, calming
redness and reducing skin irritation, combating oxidative stress,
supporting cell turnover, and restoring the skin barrier. Dr. Obagi
has created effective products that do not irritate the skin while
delivering results you can see in as little as a few weeks in some
cases.
Dr. Suzan Obagi, Chief Medical Director at Obagi, commented, “I
am so excited to finally share these groundbreaking innovations
with the world. These products are the culmination of years of
research and patient testing, driven by my passion for helping
patients unveil their naturally radiant skin without irritation. By
incorporating cutting-edge ingredients like encapsulated silymarin
to protect against oxidative stress and multi-weight hyaluronic
acids for multi-layered hydration, we’ve developed solutions that
truly push the envelope in skincare. I genuinely believe these
novel formulations not only set a new standard but also reflect my
unwavering commitment to treating skin holistically, ensuring
health, resilience, and a luminous glow for every skin type.”
Drawing on this wealth of expertise in treating skin
discoloration, Dr. Obagi formulated these latest additions to her
namesake collection to transform skin health and deliver a radiant,
brighter complexion. The collection includes the new Super
Antioxidant Serum, providing medical-grade defense against
oxidative stress for more resilient, radiant and youthful-looking
skin. Super Antioxidant Serum is formulated with a potent blend of
antioxidants, including encapsulated Silymarin and stabilized
Vitamin C, to neutralize free radicals, combat oxidative stress,
and brighten skin.
Moisture Restore Hydration Replenishing Cream is a
medical-grade, multi-layered moisturizer which delivers intense,
multi-layered hydration. With a blend of both low and
high-molecular-weight Hyaluronic Acids this cream delivers moisture
to different layers of the skin.
Delivering both immediate and long-lasting results, these
products were clinically tested by Dr. Obagi and third party
clinical graders. During testing of Super Antioxidant Serum and
Moisture Restore Hydration Replenishing Cream, 94% of subjects felt
their skin was refreshed and smoother immediately after a single
application* and 97% of subjects observed an improvement in overall
skin appearance after 2 weeks* including:
- Visible improvement in the appearance of fine lines
- Visible improvement in the appearance of hyperpigmentation
- Visibly calms irritation and boosts hydration
Justin Giouzepis, Chief Marketing Officer of Obagi, added,
“We’re thrilled to partner with Dr. Suzan Obagi on bringing to
market Super Antioxidant Serum and Moisture Restore, products
designed to address the critical needs of both skin brightening and
hydration. Obagi is the leader in innovating products that defend
against environmental aggressors with our vitamin C collection and
products that treat hyperpigmentation with the Obagi Nu-Derm®
collection. Having Super Antioxidant Serum in the Obagi portfolio
provides professionals with an additional oxidative stress fighting
product to recommend to their patients who may have sensitive skin
but don’t want to compromise on results. We know achieving radiant,
healthy skin shouldn't come at the cost of irritation, which is why
we've prioritized gentle yet effective formulations suitable for
even the most sensitive skin types. These launches represent our
commitment to providing inclusive skincare solutions for
everyone."
The SUZANOBAGIMD® Super Antioxidant Serum, priced at $158, and
the SUZANOBAGIMD® Moisture Restore Hydration Replenishing Cream,
priced at $78, are now available through partnering professional
channels. They will be available for customers to purchase on
Obagi.com on 2.24.2025.
*Results are based on a 2024 2-week clinical test, with subjects
using SOMD Super Antioxidant Serum & Moisture Restore
Replenishing Cream (if needed) daily within protocol.
About Obagi MedicalObagi Medical is an
industry-leading, advanced skincare line rooted in research and
skin biology, refined with a legacy of 35 years’ experience. First
known as leaders in the treatment of hyperpigmentation with the
Obagi Nu-Derm® System, Obagi products are designed to diminish the
appearance of premature aging, photodamage, skin discoloration,
acne, and sun damage. Backed by science and trusted by
professionals, Obagi empowers individuals to achieve healthy,
beautiful skin.
More information about Obagi is available on the brand’s
website, https://www.obagi.com.
About WaldencastFounded by Michel Brousset and
Hind Sebti, Waldencast’s ambition is to build a global
best-in-class beauty and wellness operating platform by developing,
acquiring, accelerating, and scaling conscious, high-growth
purpose-driven brands. Waldencast’s vision is fundamentally
underpinned by its brand-led business model that ensures proximity
to its customers, business agility, and market responsiveness,
while maintaining each brand’s distinct DNA. The first step in
realizing its vision was the business combination with Obagi
Cosmeceuticals and Milk Makeup. As part of the Waldencast platform,
its brands will benefit from the operational scale of a multi-brand
platform; the expertise in managing global beauty brands at scale;
a balanced portfolio to mitigate category fluctuations; asset-light
efficiency; and the market responsiveness and speed of
entrepreneurial indie brands. For more information please visit:
https://ir.waldencast.com/.
Media Contact:obagi@purplepr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2e3ff584-7c90-4039-9b0e-ab93ef0fcf5a
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