Accenture (NYSE: ACN) has agreed to acquire Mindcurv, a
cloud-native digital experience and data analytics company
specializing in composable software, digital engineering and
commerce services for more than 200 clients worldwide. With this
acquisition, Accenture Song—the world’s largest tech-powered
creative group—further expands its commerce services for clients
globally. The terms of the acquisition from private equity
investment firms Genui and Primepulse were not disclosed.
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Accenture has agreed to acquire Mindcurv,
a cloud-native digital experience and data analytics company
specializing in composable software, digital engineering and
commerce services for more than 200 clients worldwide. (Graphic:
Business Wire)
Founded in 2011, Mindcurv is one of the leading German companies
providing end-to-end digital experience services solving complex
challenges in the core business of leading European clients across
several industries, including manufacturing, retail, consumer good,
life sciences and chemicals. As a certified member of the MACH
Alliance, Mindcurv helps businesses design and implement innovative
scalable digital experience platforms, with operations in several
countries enabling it to deliver tech-enabled innovation with an
integrative approach.
The ecommerce market is expected to exceed $8 trillion worldwide
by 2027. Currently, 94% of consumers1 make purchases through
digital commerce channels. However, only 20% of companies are
realizing both revenue growth and profitability. By combining
Accenture Song and Mindcurv's expertise in composability skills,
data, and AI capabilities, clients can accelerate their commerce
operations and bridge the profitability gap. These capabilities
enable personalization at scale, foster customer loyalty, and drive
sales.
"With the acquisition of Mindcurv, Accenture Song continues to
fortify its global offerings, blending creative thinking,
technology and industry expertise,” said Max Morielli, president
for Europe, the Middle East and Africa, for Accenture Song. “This
strategic move will enhance our ability to provide innovative,
tailor-made cloud solutions, empowering clients with an
unparalleled end-to-end digital experience in commerce
transformation. Together, with Accenture’s broader suite of
services, our investment in AI and our ecosystem partners, we are
increasing our ability to meet client’s customers’ needs."
Roland Mayr, market unit lead of Accenture Song in Germany,
Austria and Switzerland, added: "The integration of Mindcurv into
Accenture Song will signify an important step forward in our
commitment to delivering comprehensive digital solutions.
Mindcurv's proficiency in scalable digital platforms and cloud
innovation complements Accenture Song's vision for pushing the
boundaries of commerce transformation. Together, we're poised to
redefine the digital landscape for businesses worldwide."
Amjad Liaquat and Nazareno Avila, the co-founders of Mindcurv,
explained: "Joining Accenture Song marks a pivotal moment for
Mindcurv. Our strengths combined offer formidable end-to-end
digital commerce services, combining innovation, creativity and
global reach delivered through an integrative and balanced approach
with the support of teams across the countries we operate in. We’re
excited to lead the evolving digital landscape together."
Headquartered in Essen, Germany, Mindcurv and its team of over
700 experts based across 13 different locations including the
Netherlands, Spain and India, are set to join Accenture Song's
commerce practice. Mindcurv is the latest in a series of
acquisitions that Accenture Song has made to enhance customer
offerings for clients, including Work & Co, Rabbit’s Tale,
ConcentricLife, Fiftyfive5 and The Stable.
Completion of the acquisition is subject to customary closing
conditions, including receipt of applicable regulatory
approval.
1 2022 Accenture Grow Digital Commerce Study of 13,000 consumers
across US, Mexico, Brazil, UK, Germany, France, Italy, Spain,
China, India, Japan, Australia and Indonesia
Forward-Looking Statements
Except for the historical information and discussions contained
herein, statements in this news release may constitute
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could cause actual results to differ materially from those
expressed or implied. These risks include, without limitation,
risks that: Accenture and Mindcurv will not be able to close the
transaction in the time period anticipated, or at all, which is
dependent on the parties’ ability to satisfy certain closing
conditions; the transaction might not achieve the anticipated
benefits for Accenture; Accenture’s results of operations have
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and other documents filed with or furnished to the Securities and
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to conform such statements to actual results or changes in
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About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 743,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
Accenture Song accelerates growth and value for our clients
through sustained customer relevance. Our capabilities span
ideation to execution: growth, product and experience design;
technology and experience platforms; creative, media and marketing
strategy; and campaign, commerce transformation content and channel
orchestration. With strong client relationships and deep industry
expertise, we help our clients operate at the speed of life through
the unlimited potential of imagination, technology and
intelligence.
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Helena Binder Accenture +49 152 525 057 37
helena.binder@accenture.com
Rosie Milton-Sch�nemann Accenture Song +44 7769 286484
rosie.milton@accenture.com
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