Ventiv Health Announces Sales and Marketing Agreement with Aventis
06 Août 2004 - 2:02AM
PR Newswire (US)
Ventiv Health Announces Sales and Marketing Agreement with Aventis
Contract Calls for Over 450 Sales Representatives Focused on
Primary Care and Specialist Markets SOMERSET, N.J., Aug. 5
/PRNewswire-FirstCall/ -- Ventiv Health, Inc. (NASDAQ:VTIV)
announced today that it has signed a sales and marketing agreement
with Aventis Pharmaceuticals (NYSE:AVE) that incorporates Ventiv's
broad range of integrated services. Under the terms of the
agreement, Ventiv Health will provide Aventis a specialized sales
force of 452 full-time Sales Representatives, 50 Area Managers, a
National Business Director, two Project Directors, one Project
Manager and one Project Liaison. The scope of the agreement will
include sales force recruitment, training, analysis and reporting,
as well as full operational support of the Aventis/Ventiv sales
force. Ventiv will also provide fulfillment, distribution, and
warehousing of samples and literature through its PROMOTECH
division. The Aventis/Ventiv team will target both primary care and
specialty physicians promoting a variety of products nationwide.
"Today's announcement underscores the many solutions that Ventiv
offers the pharmaceutical industry," said Eran Broshy, CEO of
Ventiv Health. "No matter what their size, all pharmaceutical
companies need to flexibly optimize their resources. Ventiv
provides a low risk, cost efficient way to partner with an
experienced outsourced sales and marketing services provider. This
agreement reflects the changing dynamics in the pharmaceutical
sales marketplace and Ventiv is on the forefront of this positive
change." Commenting on the agreement, Terrell Herring, President
and COO, Ventiv Pharma Services(TM) said, "Aventis is an ideal
partner for Ventiv Pharma Services since we are able to work
collaboratively with the entire Aventis Sales and Marketing team to
provide a full range of services. Building a premier sales force
for one of the pharmaceutical industry's biggest players is a
testament to Ventiv and the quality of our services. We are pleased
with this show of confidence and look forward to this working
relationship." About Aventis Aventis is dedicated to treating and
preventing disease by discovering and developing innovative
prescription drugs and human vaccines. In 2003, Aventis generated
sales of euro 16.79 billion (US $18.99), invested euro 2.86 billion
(US $3.24) in research and development and employed approximately
69,000 people in its core business. Aventis corporate headquarters
are in Strasbourg, France. The company's prescription drugs
business is conducted in the U.S. by Aventis Pharmaceuticals Inc.,
which is headquartered in Bridgewater, New Jersey. For more
information, please visit: http://www.aventis-us.com/. About Ventiv
Health Ventiv Health, Inc. (NASDAQ:VTIV) is a leading provider of
sales, marketing, and compliance solutions to the world's largest
pharmaceutical companies as well as to emerging and specialty
pharmaceutical and biotech organizations. Ventiv has established
its leadership position within the industry based on a long history
of building and managing sales teams and providing consultative
planning and analytics services across multiple therapeutic areas.
The Ventiv delivery model is flexible and client focused, enabling
Ventiv to rapidly respond to changing client needs and market
conditions across the full spectrum of sales and marketing support,
with both integrated and independent programs. These include: Sales
and Marketing Teams (Ventiv Sales and Marketing Teams(TM)),
Planning and Analytics (Health Products Research(R)), Recruitment
(Ventiv Recruitment Services(TM)), Professional Development and
Training (Ventiv Professional Development Group(TM)), Marketing
Support (PROMOTECH), Data Solutions (Total Data Solutions(TM)),
Clinical Support (The Therapeutics Institute(TM)), and Sample
Accountability/Patient Assistance Programs (The Franklin Group).
Ventiv is a multi-discipline company with a singular focus on
providing excellence in customized solutions to meet clients' sales
and marketing objectives. Ventiv's approximately 2,600 employees
support over forty client organizations. For more information on
Ventiv Health, visit http://www.ventiv.com/. This press release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks that may
cause Ventiv Health's performance to differ materially. Such risks
include, without limitation: changes in trends in the
pharmaceutical industry or in pharmaceutical outsourcing; our
ability to compete successfully with other services in the market;
our ability to maintain large client contracts or to enter into new
contracts; uncertainties related to future incentive payments; and,
our ability to operate successfully in new lines of business.
Readers of this press release are referred to documents filed from
time to time by Ventiv Health Inc. with the Securities and Exchange
Commission for further discussion of these and other factors.
DATASOURCE: Ventiv Health, Inc. CONTACT: InvestorsCorporate - John
Emery, CFO of Ventiv Health, Inc., +1-732-537-4804, ; or Media -
Felicia Vonella of Lazar Partners Ltd., +1-212-867-1762, Web site:
http://www.ventiv.com/
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