- New augmented reality experience supports interactive
shopping with promotional codes for unique holiday gifts.
TORONTO and CHICAGO,
Nov. 25,
2024 /PRNewswire/ - BMO today announced the return of
its Wrap the Good campaign, showcasing holiday gift
ideas from barrier-breaking businesses from traditionally
underrepresented communities.
This year's campaign features a new augmented reality (AR)
experience, Unwrap the Good, where shoppers use their phones
to scan and unwrap gifts displayed on social media, TV and physical
advertisements to reveal promotional codes at BMOWrapTheGood.com.
In select BMO branches in Canada
and the U.S, complimentary holiday wrapping paper will also feature
QR codes leading to BMO's curated gift guide.
"BMO's Wrap the Good campaign helps support financial
progress for our customers and the communities we serve," said
Erminia (Ernie) Johannson, Group
Head, North American Personal and Business Banking, BMO. "BMO is
committed to driving long-term prosperity and sustained economic
growth in our communities and we are excited to support these
barrier-breaking business owners and their teams across our North
American footprint, aligned with our Purpose, to Boldly Grow the
Good in business and life."
BMO Business Banking clients featured in this year's gift guide
include Sḵwálwen Botanicals and Niffy Signature in
Canada, and Sol Sister
Sport and Not Just Cookies Wholesale Bakery in the United
States.
Launched in 2021, BMO's Wrap the Good campaign celebrates
and spotlights businesses with barrier-breaking ownership during
the holiday season. To discover and shop the gift guide and support
barrier-breaking businesses, please visit: BMOWrapTheGood.com.
About BMO Financial Group
BMO Financial Group is the eighth largest bank in North
America by assets, with total assets of $1.4 trillion as
of July 31, 2024. Serving customers for 200 years and
counting, BMO is a diverse team of highly engaged employees
providing a broad range of personal and commercial banking, wealth
management, global markets and investment banking products and
services to 13 million customers
across Canada, the United States, and in select
markets globally. Driven by a single purpose, to Boldly Grow the
Good in business and life, BMO is committed to driving
positive change in the world, and making progress for a thriving
economy, sustainable future, and inclusive society.
View original
content:https://www.prnewswire.com/news-releases/bmos-wrap-the-good-returns-to-support-barrier-breaking-businesses-across-north-america-302315106.html
SOURCE BMO Financial Group