Adyen chosen by Cinemark to streamline payments and enhance
experiences for moviegoers across Cinemark's 300+ U.S.
locations.
SAN
FRANCISCO, Sept. 19, 2024 /PRNewswire/ -- Adyen (AMS:
ADYEN), the global financial technology platform of choice for
leading businesses, will serve as the single financial platform to
power enterprise payments for Cinemark, one of the largest and most
influential theatrical exhibition companies in the world. This new
collaboration will bring increased payment options and ease of use
to moviegoers across the movie theater chain's more than 300 U.S.
locations.
Adyen will power payments made online via Cinemark's website and
mobile app, in addition to purchases made at Cinemark's box
offices, lobby kiosks, and concessions counters. It will also
expand across the exhibitor's premium amenities, such as Cinemark's
in-theater restaurants and bars and Movie Club, its monthly
subscription program with over 1.2 million members.
"Partnering with Cinemark taps into exactly what Adyen does best
— streamlining and unifying payments onto a single platform," said
Davi Strazza, President of
Adyen North America. "Whether it's
online ticketing, in-app purchases, or in-theater, Adyen is
ensuring that every interaction is as smooth and enjoyable as the
movie itself."
In addition to having Adyen power payments across the
enterprise, Cinemark is enabling the use of Network Tokens and has
enrolled in RevenueProtect, Adyen's built-in risk management
solution that helps businesses fight fraud, reduce
costs, and increase conversion through a combination of static
rules and machine learning.
"By integrating Adyen's sophisticated payment processing
platform, we are increasing the flexibility of purchasing options
for our guests and reducing friction in the movie-going
experience," said Melissa Thomas,
Cinemark CFO.
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of
choice for leading companies. By providing end-to-end payments
capabilities, data-driven insights, and financial products in a
single global solution, Adyen helps businesses achieve their
ambitions faster. With offices around the world, Adyen works with
the likes of Meta, Uber, H&M, eBay, and Microsoft. The
collaboration with Cinemark, described in this press release,
underlines Adyen's continuous growth with existing and new
customers over the years. For more information, visit
www.adyen.com.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary
out-of-home entertainment experiences as one of the largest and
most influential theatrical exhibition companies in the world.
Based in Plano, Texas, Cinemark
makes every day cinematic for moviegoers across more than 500
theaters and 5,500 screens, operating in 42 states in the U.S. (308
theaters; 4,303 screens) and 13 South and Central American
countries (194 theaters; 1,405 screens). Cinemark offers guests
superior sight and sound technology, including Barco laser
projection and Cinemark XD, the world's No. 1 exhibitor-branded
premium large format; industry-leading penetration of upscale
amenities such as expanded food and beverage offerings, Luxury
Lounger recliners and D-BOX motion seats; top-notch guest service;
and award-winning loyalty programs such as Cinemark Movie Club. All
of this creates an immersive environment for a shared, entertaining
escape, underscoring that there is no place more cinematic than
Cinemark. For more information, visit https://ir.cinemark.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/adyen-to-power-omnichannel-payments-at-us-cinemark-theaters-302247057.html
SOURCE Adyen
